UK Copywriters Directory - SaaS copywriting

Does your organisation or brand need a boost? Got a book to write or promote? I create clear, consistent and compelling copy and content that converts for the likes of Green People, The Federation of Holistic Therapists, Cambridge Assessment International Education, The Story Massage Programme, Chichester Festival Theatre, West Dean College, Love Cottages, Annie Haak Designs and ASDA. My carefully crafted words also resonate with the clients of interior design, construction, IT support and hospitality/leisure SMEs. What makes my heart glow? Helping wildlife, education, arts/culture and health/wellbeing organisations to flourish. And enabling authors to achieve their bestseller dreams with everything from ghostwriting to marketing. As a word and bird nerd, nature is my muse. You'll often find me kicking back with the kingfishers. Want your business or book to fly? Get in touch!

Tell your story effectively - so you attract, nurture and persuade your audiences I'm a Birmingham-based B2B copywriter and content marketer with a proven track record across manufacturing, energy, technology, property and more. Whether you’re looking to raise awareness, generate leads, facilitate growth or raise finance - I can help you tell your story in a way that makes an impact. When you work with me, you get: Razor-sharp thinking at all levels, from strategy to syllables (yes, syllables matter and I take them seriously) The right words, because copywriting isn’t about stringing any old words together: it’s salesmanship in print and on screen Commercial mindset that keeps your goals front and centre (I don’t do vanity marketing) Flexibility that helps you wow your clients, your boss and any other stakeholders, so you look good and deliver greater value Benefit from a broad range of B2B copywriting services: Branding: Value propositions, personas, tone of voice, slogans Digital: Websites, landing pages, email marketing, online advertising Content: Content strategies, blog posts, infographics, case studies, white papers Print: Brochures, direct mail, marketing collateral, newsletters, advertising Training: Sessions on copywriting, content marketing and digital marketing Clients include the Aluminium Federation, Nordcloud, Engage Hub, Corstorphine & Wright and Royal HaskoningDHV. My previous experience includes copywriting and head of content roles at award-winning agencies. To give you an idea of what it's like to work with me, here are 3 testimonials: "Anna is an absolute professional. Her ability to take even the most obscure and/or complicated subject matter and turn it around quickly, accurately and on brief – time and time again – really is amazing. I can safely say Anna is one of the most intelligent people I have worked with, but it’s not just this which makes her an absolute asset – she’s friendly, always upbeat and an absolute perfectionist." (Marketing Manager, Professional Services) "Anna is awesome. She takes our waffle and makes it make sense, so it says exactly what we want to say." (Commercial Director, Electronics Manufacturer) "Gunning Marketing has been a great partner for us for many years. Not only do we get great copy, but we get valuable strategic input on how to position the practice in our markets and in line with our growth ambitions." (Marketing Manager, Architectural Practice) Email me at anna@gunningmarketing.co.uk or call me on 07828 536 728 to chat about your project Visit www.gunningmarketing.co.uk to see case studies and more testimonials (You can also browse 4 case studies in the Portfolio section just below.)

From sustainable energy to cloud computing, electric vehicles to AI apps, I help technology businesses talk about complex subjects in a language their audiences understand. With more than fifteen years of experience as a B2B journalist, editor and copywriter, I specialise in making technical topics clear and engaging, without dumbing down. Working with clients such as Schneider Electric, Microsoft and Kantar, I draw on expert interviews, industry analysis and technical material to build compelling narratives – cutting through jargon to address real strategic and practical concerns. I can work with you to create white papers, long-form articles and reports that demonstrate thought leadership and industry authority – and drive conversations further through blogs and web content. Having worked in senior editorial roles at specialist trade publications and written features for national publications such as the Guardian and Sunday Telegraph, I apply rigorous standards, strong research skills and sound judgment across all my work. ________________________________ "Having worked with Jonathan for many years, I highly value his discerning, efficient and reliable writing capabilities." — Phil Rigg, Editorial Director at MRM UK "Jonathan has consistently delivered high quality content on complex topics, driving organic traffic well above our benchmark." — Romain Adde, Marcom Manager for Power Systems and Services at Schneider Electric

Copywriter, author, thought leadership writer, disruptive consultant, personal branding expert, ghost-writer and journalist with almost 39 years of experience as a professional writer. I believe I am among the very best copywriters working in the UK and globally. I work mostly remotely, for clients across the world. I have written for and consulted for clients across business, charity, quangos and politics. These include Channel 4, Transport for London, Amazon, Borkowski.do, Edenspiekermann, Airbnb, Red Bull, Open Data Institute, NESTA, RatedPeople, Natwest, Arts and Humanities Research Council, Debt Hacker, Child Poverty Action Group, Freuds, Hays, ThoughtLDR, Allegory, LastMinute.com, HaMuch.com, Founders Pledge, Humanade, Vivienne Westwood and HSBC. I write to a very high standard and my work on architecture, AI, LLMs, BCorps, technology, building, construction, youth subcultures, fashion, the arts, data, health, campaigning and artists can be found in the Guardian, Sunday Times, Daily Telegraph, FT and Dwell magazine. I also write about these topics for commercial clients, taking them into tier one media with thought leadership, personal branding, ghost-written op-eds and ideas for PR campaigns. I work both remotely and in-house, taking on contracts or working ad hoc, as needed. My copywriting and consultancy work has a dedicated website at thisidea.co.uk. I have written two books for major publishers and am comfortable writing for online or for print, producing short SEO-friendly copy that will keep people reading or blogging in your brand tone of voice. I am at home generating ideas, writing charity leaflets or penning 4,000 word essays for artists' catalogues. I have also been called in to deliver corporate emails, ghost writing for CEOs and founders, site architecture, strategy, charity campaigns, bids and major copy overhauls for websites and apps. I have written financial copy and terms and conditions for online and offline business. I am known as an innovator and am often ahead of the curve, which is why I have also been asked to carry out re-brands and re-thinks for major PR agencies. I can promote your organisation via thought leadership, ghost-write for your CEO, write staff profiles and blogs, or even teach staff how to write well for your business. My work is cited in several dictionaries, is part of the Open University English syllabus and has inspired several university research projects. I also work regularly with academics and universities. I am director of a company that deals in social history and the arts, which is one of my specialisms. You can see my journalism and books at iainaitch.com. Let's set up a meeting to discuss what I can do for you. "Iain is part of a community of collaborators I deploy when I am stuck for ideas or need inspirational copy. His propensity for and knowledge of left-field ideas is a thing of wonder." Mark Borkowski, founder Borkowski PR "Over the last two years, I have enjoyed working closely and collaboratively with Iain, who is highly-adept at picking up and running with the latest ideas in AI, data, and technology. He has a knack of making the new, and the complex both interesting and accessible for a wider audience. He does this without loss of rigour, he does not 'dumb down', and produces material that finds favour with existing experts. Moreover, he is able to come up with original takes on developments in AI, data, and technology that command the media’s attention. He always adds a distinct human touch to his work, whether that be thought leadership, speech-writing, or ideas for media content, making considered arguments during the creative process and in his finished work." Sir Nigel Shadbolt, Executive Chair of the Open Data Institute and Principal of Jesus College, Oxford. "It’s clean its lean and it does exactly what I want it to do. You’ve brought my idea to life, beautifully. I can’t thank you enough for all your hard work." Michelle Grahame, Director, Virtually Working "Iain’s creative mind is the sort one wants to handle problems. He scurries away and quietly broils up a series of marketing and public relations ideas that lesser people would only conceive with breathtaking amounts of off-label medication. I endorse Iain’s abilities, and his good sense to put them in the service of legal commerce rather than villainy." Jason Martin, CEO, Iotum

👋 Fed up with bland content that doesn’t achieve what you want it to? 👋 Need some help finding angles, pinning messages down and articulating them clearly? 👋 Want to create thought leadership that gets you noticed and makes people remember you? I’m Anna Milan, and I can help. I’m a freelance B2B copywriter and content writer with more than 20 years’ experience. Creating knockout content is not just about words - I can also help you figure out what to say, so you stand out and demonstrate your authority, and communicate it clearly and effectively. Many of my clients are in B2B technology, which gives me a fantastic insight into lots of different vertical sectors. Thanks to that, I can and do work across other B2B industries like manufacturing, business intelligence and logistics. If you need: 📣 Blog posts 📣 Articles 📣 Case studies 📣 Web copy 📣 Email marketing or any other kind of copy, drop me a line for a no-pressure chat. Or take a look at my website for examples of my work.

Trusted by publishers, brands, creative agencies, galleries, arts organisations, artists, museums, and cultural centres. As a skilled wordsmith, I’ve worked on 3-word straplines, 300,000-word books, and many varied digital and print projects in between. My writing and editing work has helped win awards, funding, and major contracts, securing income for clients from £500 to £5 million. Whether you’re facing a blank page, half-started draft, or ‘needs a final look’ document, I’ll help get your project publish-ready. I can help with: • Books & digital publications • Collection catalogues • Exhibition panels & interactive content • Toolkits & resources • Events & festival programmes • Workshop publications • Research & interviews • Creative agency pitch decks • Bids & tender responses • Brand language & tone of voice • Web copy, blogs, articles • Case studies • Awards submissions • Conference scriptwriting • Artist statements • Proposals • Funding applications • Artist books • Self-published titles • Poetry & story collections • Experimental artist texts This isn’t just a list of things I say I can do; these are all projects I have actually worked on for clients. I'd love to hear about your project. Email me at pip.rowson@gmail.com

I work with ambitious businesses that are looking for more than words on a page. I’m a senior copywriter, brand storyteller and lifelong appreciator of the power of words and the art of language. For the last 20+ years, I’ve been working with B2B, professional services and tech-led scale-ups to clarify their messaging, strengthen their positioning and use words strategically to build a deeper, more authentic connection with their audiences. As well as an eye for detail, I have a real nose for a good story. This helps me uncover fresh angles and turn them into compelling, clever content that gives the businesses I work with a more distinctive and authoritative voice in their market. What I specialise in: • Brand positioning and messaging for B2B, tech and professional services firms • Website copy that increases clarity, credibility and conversions • Thought leadership and long-form content that builds authenticity and authority • Copywriting for private equity-backed and high-growth businesses undergoing change

B2B tech copywriter turning complexity into clarity In B2B tech, clarity is a competitive advantage. I help technology-oriented businesses turn complex products, platforms and propositions into clear, compelling content that decision-makers actually want to read… and act on. With more than a decade in agencies and over 12 years working independently, I specialise in B2B technology, infrastructure and regulated markets. My work sits at the intersection of strategy, storytelling and commercial impact, shaping narratives that build credibility, influence buying decisions and support growth. I’m often brought in when the subject matter is complex, the audience is sceptical and the message needs to land first time. What my clients say “James brings clarity, agility and insight, navigating multiple stakeholders with ease and consistently delivering high-quality work.” Director of International Marketing, Accruent “A highly reliable partner who understands complex B2B environments and delivers content that supports real business outcomes.” CEO, Marketpoint Recall “James combines strategic thinking with strong editorial instincts. He’s easy to work with and trusted across the business.” Senior marketing lead, nShift What I do I work with B2B technology companies, scale-ups and enterprise brands to create content that informs, persuades and builds trust. Typical projects include: - Thought leadership and executive by-lined articles - White papers, reports and long-form insight - Case studies and customer stories - Core messaging and website content - Media relations and coverage generation - PR-led content designed for external publication I’m comfortable working directly with founders, CMOs, technical leaders and subject-matter experts translating deep expertise into language that resonates with commercial, technical and non-technical audiences alike. Sectors & experience My background is firmly B2B, with a strong focus on complex and regulated environments, including: - Enterprise software and SaaS - Retail, ecommerce and logistics technology - Data centres, infrastructure and cloud - Cybersecurity, privacy and trust - Defence, public sector and regulated industries Recent work & impact nShift: third-party endorsement and awards programme Developed and delivered a sustained third-party endorsement programme to support brand credibility and differentiation. Impact: Winner of one industry award and shortlisted for two further awards in Q4 2025. Capgemini: defence and manufacturing thought leadership Owned the development of defence-related content aligned to Capgemini’s European strategy, working across internal stakeholders and subject-matter experts. Impact: Played a critical role in raising visibility with major European manufacturers. Marketpoint Recall: thought leadership and early growth Created and led a sustained programme of thought leadership to establish authority in a highly regulated space. Impact: Helped the business secure its first client. Latos Data Centres: UK market launch Led messaging and content to support the UK launch of a new data centre developer, working across PR-led and owned channels. Impact: Secured over 100 pieces of coverage in under 12 months, establishing Latos as a credible force in the UK data centre market. Google Public Sector — European media toolkit Developed a European toolkit to support the release of a major report, enabling local teams to engage media consistently across markets. Impact: Supported over 12 European markets in achieving top-tier media coverage. How I work Clients tend to value me as a long-term partner rather than a one-off supplier. I have had several clients work with me for over a decade. You can expect: - Strong editorial judgement and clean, confident writing - Rapid immersion in complex subject matter - Strategic input grounded in commercial reality - Clear communication and dependable delivery Availability Want me to write for your business? Call me on 07725 534941 or email james@zincpr.co.uk and I promise to get back to you within 24 hours. I am available for project work, retained content support and collaboration with agencies and in-house teams.

I'm an independent senior copywriter with 30 years' experience (I started young). I'm also Content Director at Executive Influence. My mission is simple: to help your B2B brand win business, acquire talent, and attract investors by making more of the often overlooked knowledge, expertise, and opinion that sits in your leadership teams. This I do by creating high-quality executive content that supports your strategic goals, inspires trust, establishes authority, and influences the decision-makers you want to reach. The result? More visibility, more connections, more opportunities, and, ultimately, more business. It’s how I helped one MD capture a £2m opportunity that led to a £20m one. It’s how I helped one CEO achieve a 33:1 ROI with a targeted piece of content. And it’s how I helped one Marketing Director hit 500+ whitepaper downloads by senior leaders in his industry – and, in the process, generate close to £200k of revenue (and counting). If these aren't compelling reasons to invest in your executive content, what are? 20 YEARS AT WRITERS Before setting up Executive Influence, I co-founded Writers in 2001. Our mission: to help businesses and brands in the UK and around the world tell their stories, bring their ideas to life, and get their messages across. With 30 years' full-time writing experience, I'm quick on the uptake, whatever the subject or comms objectives of the brief. I love bringing dry, dusty, or technical subjects to life, which may explain why I write a lot for technology companies, and financial and professional services firms. AWARDS If they're important to you, I've made it into the D&AD Annual a few times and won a Transform award for 'Best use of copy style/tone'. Though, to be honest, I've always put effectiveness before industry gongs. More importantly, I've had lots of clients say nice things about my work (testimonials available on request). Once, a boardroom spontaneously applauded after reading my articulation of their brand (also available on request). Brands I’ve worked with are many, but here are a few of my faves: Aldi, American Airlines, Astra Zeneca, Bacardi, Barclays, Ciena, English Heritage, Environment Agency, Goldsmiths, Kings College London, Lloyds Bank, MasterCard, Mercedes, Nationwide, NIG, Reckitt Benckiser, Renishaw, Reuters News Agency, Rolls-Royce, SKY, Thales in the UK, Thomson Reuters, Triodos Bank, UEFA, Universities of Aberdeen, Bristol, Bradford, Glasgow and Greenwich, Vodafone, Worldpay and Zurich. BRAND WRITING I can also help brands articulate who they are, what they do, and why they're special. I do this by developing value propositions, messaging frameworks, style guidelines, and tones of voice. In fact, I've created new tones of voice for folk like the Natural History Museum, global US law firm Latham & Watkins, TNT International, City University London, Hotel du Vin and Malmaison. So their values as an organisation cut through strongly in their comms. PROJECT MANAGEMENT I’m an experienced project manager and have run writing teams on large-scale and short-notice projects for outfits like Vodafone Group Enterprise, the BBC, Triodos Bank, Cable & Wireless Worldwide (now part of Vodafone) and the University of West London. QUALIFICATIONS I have a degree in linguistics and have completed Marketing Week's Mini MBA in Marketing taught by Professor Mark Ritson. It covers the same core marketing modules as leading MBA programmes and has been more use to me than all my higher education combined. Anyway, enough about me. Let's talk about you. How can I help?

You want attention-grabbing, high-authority content. The kind that attracts leads, builds trust and inspires people to take action. But you don’t always have the time and resources to create it yourself. That’s where I come in. I can help you with the stuff you know you need but never quite get around to doing. I’m talking everything from blogs and socials to case studies and one-pagers – all the things your B2B should have, but it’s either stale or non-existent (hey, no judgement here!). So, you can focus on running your business, not creating content. What you get working with me: 👩‍💻 A B2B copywriting partner who is on hand to create the content you need, when you need it ☎️ Great communication and a quick response time 💖 A commitment to producing quality work, in keeping with your business’ goals and brand voice 👀 A fresh, objective pair of eyes to write copy in simple terms and identify the key points that will attract new and existing customers 💰 A fixed price per project, with no hidden charges. -------------------------------------------------- Working with a fellow journalist-turned-copywriter (also called Jess), we offer handy packages that help busy B2B business owners and marketers get the content they need (and deserve!). Whether you want to inject a bit of life into your corporate copy or publish regular SEO-boosting, brand-enhancing content, we’re here to help. Get in touch today at hello@sweetpeacontent.co.uk or find out more at sweetpeacontent.co.uk

The reality: You're selling a decision. A decision to buy – or not to. And such decisions happen faster than you can think. Quite literally. You see, before your conscious mind has had the chance to process, your subconscious has already made its calculations. In fact, cognitive scientists say ~95% of our behaviour, emotion, decision-making (and more) depend on brain activity beyond our conscious awareness. 95%! In other words, we're basically running on autopilot. And using some (very) convincing post-rationalisations to justify our actions... In over 200,000 years, that's not really changed. We were (and still are) guided by behavioural principles and evolutionary instincts we're not fully aware of. The outcomes are different, yes - we're not fighting for survival anymore - but the drivers are still very much the same. They're hardwired into us. And once you know what they are (and how to tap into them) influencing behaviour becomes a whole lot easier. You can do it in person, over the phone, online, in writing - it doesn't matter. It all works the same way. And you need it. Just like every other business. Because... How are you going to generate leads... make sales... launch new products... impress investors... grow your customer base... without changing behaviour? Winning others to your way of thinking isn't a "nice-to-have". It's a must-have. Especially when you have a product or service that genuinely helps the people in your market. In the written realm, i.e. the world of copywriting, you need to convince your readers that your product or service is worth the money they're about to pay for it. And, in essence, that's all persuasion is: Highlighting how your offering benefits your reader – and agitating how bad life will be without it. Push. Pull. Push. Pull. And any copywriter – heck, *anyone* – could follow that approach... But the devil is in the details. Just stating facts is too overt. Too obvious. (Think, when was the last time you bought something, knowing you were being persuaded?) Instead, you need to be subtle. Compelling. And slip in under the radar. You need to make your readers feel like they're making this decision themselves. And that's not something just "anyone" can do. Over 75 businesses across the UK have used me to help them win their market to their way of thinking. And I've done so via websites, landing pages, sales pages, emails and social media ads. Together, we've turned hesitant window shoppers into high-paying loyal customers, who not only want to take action... but enjoy coming back for more. So, get what your business needs. Message me now. “Lewis is a great copywriter. He has worked on ads and landing pages for us, both delivering fantastic results. He is easy to work with, enjoys collaborating and is always honing his skills. Highly recommended.” -- Stephen Bavister, Director/Founder of LexisClick Growth Consultancy 5 (kinda weird) facts about me: - I like to eat kiwis with the skin on - I'm based near Ipswich, Suffolk - I graduated from Loughborough University with a degree in Automotive Materials Engineering - I'm on a mission to visit 50 countries before I'm 30 (I've visited 43 so far) - I'm a big fan of RHCP, especially John Frusciante

Are you a B2B, legal, financial or professional services company, or a startup or scaleup, who is finding it hard to differentiate your products and services in an overcrowded market? Do your experts understand what you do, but customers don't? You need a freelance B2B copywriter who understands the language unique to your business. Not just any writer, but one who can translate complex ideas into simple yet engaging copy and help your customers understand, “what’s in it for me?” Here’s why I’m that writer: • As a former corporate lawyer, the language of business is my second language. I help you ditch the blah and deliver your message with words that will inform, persuade and engage your audience – turning sceptical B2B buyers into your best customers. • As an experienced copywriter (but not past it just yet!), I tell stories that build a brand, nurture leads and position your business as a trusted advisor – moving customers from “I’m not sure” to “YES!” and ultimately driving revenue. • I've worked with over 100 B2B businesses just like you, to simplify your message for your customers and help them see the value you bring – WITHOUT being sleazy, salesy or spammy. I research, write and create web copy, white papers, case studies, emails, landing pages, reports, video scripts, blogs, brochures, pitch decks, bid packages ... pretty much anything that gets your business where it needs to be. Here are a few examples of what I have done for past clients: • The SEO revamp I did of one client’s website resulted in a 146% increase in traffic • Articles I wrote for a legal client resulted in a 64% increase in traffic to their blog • An email sequence I wrote increased webinar sign ups by 200% But enough about me. Want to talk about what I can do for you? Shoot me an email and let's get started. jayne@whiterosecopywriting.com