UK Copywriters Directory - Tone of Voice

After 30 years of professional copywriting and senior communications management I've learnt a lot about what really works for different audiences and objectives. I have worked in the private, public and charity sectors and there's never been a dull moment! I love to hear what motivates and inspires people and, if anyone asks what I do, I say I'm a storyteller for businesses. I'm currently based in the picturesque town of Thrapston, near Kettering in Northamptonshire but I'm available for virtual work virtually anywhere. Please get in touch - I'd love to learn more about you.

Lost for words? Cat’s got your tongue That’s me, hello. I’m a Leicestershire-based creative and strategic copywriter ready to tell your story. I’ll help you find the right words and your unique voice to sell your products, promote your services and make an impact. Whether yours is a well-known brand or a start-up, I specialise in charity comms and creating tone of voice tailored to you. I inject your personality to every page and project, big or small, whether B2B or B2C. Save valuable time and hire me for: Branding: Tone of voice, slogans, personas, guidelines Strategy: Comms and content planning Digital: Landing pages, websites, emails, blogs, online ads Print: Brochures, newsletters, DM, press ads, posters, articles and point of sale Workshops, training and mentoring: For your whole team or individuals I’ll cover all things copywriting, blogging and tone of voice Drop me a line at writers@catcopycreative.co.uk or call me on 07989 596 985, I’ll be ready to listen and happy to help. Although I'm in the midlands I work with clients all over the world, so don't let distance come between us.

I help organisations from across the public and non-profit sectors to find their unique voice and use it to create positive social change. I have more than a decade of experience as a freelance copywriter and editor, working with public service and mission-led organisations of all shapes and sizes. With a professional background in journalism and media production, I can offer more than just words - I can help your organisation reach and inspire the people who matter to you. WHAT CLIENTS SAY: “Liz is an exceptional copywriter. We were blown away by how on point she was in revamping our website copy and the creation of new collateral. Very conscientious and flexible as well. Thank you Liz!” “Liz has written engaging, concise and clear copy for all the project areas she has been involved with. Professional and experienced, Liz is a fantastic sounding board and always has lots of thoughts and ideas to share." Clients include: - Royal Society of Chemistry - Defra (Department for Environment, Food and Rural Affairs) - UK Public Health Register (UKPHR) - University of Birmingham - University of Reading - Canal & River Trust - Maudsley Charity - Equality Now - Age UK

I'm Chloe, and I work at mark-making*. I started while I was a student (MA Und. in Philosophy & English Literature), helping out a web developer pal with copy. He insisted that I could make a good living doing this work, and now, a couple of years on, it seems he was right. I'm interested in how content and copy help users around the web, and in the ever-changing fractal puzzle that is the email subject line. I make verbal assets with a creative team for new or re-imagined brands. It's exciting, and wonderfully fulfilling when we see them working hard out in the world. Biggest challenge so far? Web copy for a company of remote handling engineers that essentially put robots in disused reactors (but they wouldn't let me put it quite like that). Trading as Re:scrawl in collaboration with Moon Creative, I named and branded Grub (eatgrub.co.uk).

Hello. I'm an award-winning freelance copywriter. I've worked for some of London's leading advertising, design, branding and digital agencies. Yes, I can write a great press ad, brochure or website for you – but I also understand what makes a brand tick. My clients include international names, UK FTSE-100 companies and local businesses. My freelance copywriting services cover every sector. I'm also lucky enough to have won awards in every discipline.

I specialise in words that work wonders for brands you know and love. Whether it’s concepts, copy or content, I aim to add value at every stage of the creative process – working from initial idea to the final full stop. My portfolio includes words for apetito, Aussie, Coca-Cola, Diageo, Disney, Ericsson, Estée Lauder, KitKat, Pink Lady, Quality Street, Revlon, Sainsbury’s, Samsung, Shell, and Thule. If you think I’d be a perfect fit for your next project, I'd love to make a positive contribution to your team, and to bring out the best in your brand.

Conceptual copywriter. Agency to the core. I have a strong grounding in staying on brand, on brief and on time across a wide range of projects. My specialisms are B2B tech, financial services and charity. I like to dovetail with planning on campaigns to turn the strategy/messaging into effective copy through the funnel. Things that excite me: strategy documents, brand voice guidelines, great briefs, talking to product owners, working on concepts with an art director.

I'm an experienced NCTJ-qualified journalist with 25 years national newspaper experience, alongside 25+ years developing online content and teaching journalism. As a writer I specialise in science, tech, engineering, culture and the arts. As a content strategist I have set up major national content-focussed websites in the arts and museums sector, as well as consulting across a wide range of business/startup/tech sector space. Currently I have a big gig running the web and social presence of a global IT Group based in the Middle East, Africa, eastern and western Europe. I'm always looking for the next content challenge!

I used to be a lawyer and technically, I'm a 'non-practising' solicitor. I now write copy and content for people who work in professional services, and it's the sort of content that positions you as the go-to person in your area of work. I specialise in long-form copy. That's engaging, thought-provoking, informative content like articles, blogs, e-books, training materials and websites. With regular, insightful content you can: ✅️ attract the case load and clients that really interest you ✅️ build and retain a steady flow of regular clients, who know who you are and what you do before you've even met ✅️ show a bit of personality so that you end up working with like-minded, generally likeable people So how do I help you do that? I write value-packed, personable content. It's well researched, logical and written in engaging, straightforward language. Articles on smart ideas don't need to bore the socks off your readers! Here are some examples of the content I write for people in professional services: ✍️ regular articles for industry publications ✍️ case law updates on the latest decisions in the courts ✍️ updates on topical and political issues such as the budget, and new policy ✍️ legal guides for your website ✍️ training materials for clients and junior team members ✍️ copy for your website Please get in touch if you'd like to chat about any written communications in the sphere of professional services.

Hi, I’m India. I help SaaS platforms and big-hearted brands grow their online reach, nurture their communities, and find their voice with authentic, strategy-driven content. Find out all you need to know at: www.indiajohnson.com With over a decade of experience across B2B and B2C copywriting, I bring both precision and creativity to every project. Whether it’s crafting in-depth white papers, creating landing pages that convert, or fine-tuning tone of voice guidelines, I relish the challenge of helping ambitious platforms and brands unearth their true potential. What I Do: SEO & Content Strategy: Optimised articles, blog posts, and campaigns that hit top-to-bottom-funnel keywords. Brand Blogs & Thought Leadership: From ideation to publication, turning blogs into audience-building, lead-generating assets. Website & Landing Page Copy: Clear, user-focused, on-brand messaging – including brand propositions and tone of voice. Brand Voice & Multichannel Copy: Social, email, CRM, and in-app messaging; I’ve refined voice for brands like Net-A-Porter, Pfizer & Selfridges. Experience: Before freelancing, I worked at some of London's best regarded digital growth agencies, including five years at Greenlight Digital (now Brave Bison), where I progressed to Lead Copywriter. Overseeing a lovely team of writers, I provided creative and technical direction across a range of copy projects for blue-chip, independent, and SME clients – spanning tone of voice development through to full website rewrites and digital PR campaigns. Clients Say: “India captured our company’s voice and made our marketing and product better… she's responsive, communicative, and an absolute joy to work with.” – J.D. Rainey, CEO, Finmo “India's attention to detail and commitment to high-quality, well-researched content is amazing. Highly recommended.” – Megan Crossley, Head of Marketing, Onsi 💡 Like the idea of working with a friendly, creative and meticulous copywriter? Give me a call on 07974185416 or drop me a line at india@indiajohnson.com. You can ask me about my availability, rates and anything else you’d like to know. Heck, you can even ask about my labrador, Ziggy, if you want. Ask about Ziggy. He’s the best.

Do you want your business to stand out in the new AI world? Do you want to be seen, heard and valued by your potential customers? AI SEO is here. But ironically, those businesses churning out generic marketing content using AI tools are less likely to be featured in AI search results, including Google, ChatGPT, Gemini and Perplexity. If you want your business to stay visible online, you’ll need to humanise your content using an authentic approach. Because the bots want deep, structured content that provides detailed and concise answers to people’s questions. And so do humans. As a Strategic Copywriter specialising in AI SEO, I can show you how to increase your online visibility with both your copy and your content marketing. Whether you want it done for you or you want to learn how to do it yourself, I can either write your content or teach you how it’s done. My copywriting and content services cover all aspects of digital marketing from website copy and blogs to LinkedIn profiles and social media posts. I can help you tell your story using an authentic brand voice and style that conveys both your offering and your values. I deliver strategic in-house and online training to companies of all sizes, and public seminars. I have a corporate background with decades of real business, marketing and communications experience that helps me write and run workshops for my clients. When you work with me you can also tap into a wealth of expertise and the latest best practice for online marketing, as I’m a Certified Digital Marketing Professional (DMI). And most importantly of all, I’m an ethical marketer who cares about their clients and my services are always affordable. Are you an IFA or a financial planner? I’m also a compliance-friendly copywriter for financial services. I can save you time (and headaches) by helping you jump through those compliance hoops with inspiring content that engages your readers. If you want to turn words into sales and stand out in the new AI world, then let’s talk. Call 01455 444731 or email: info@brightowlcopywriting.com www.brightowlcopywriting.com

Over a 30-year career (yes, it really is that long!), I've written and edited copy for pretty much every sector - and probably yours. When I'm fuelled by a mug of tea, you'll find me unstoppable. I can turn from writing a case study on healthcare in the morning to thinking up a marketing slogan for workspace specialists after lunch and editing an annual report for a charity in the afternoon. I understand the pressures that you are under and the challenges you face, because I've hopped over the client fence twice – once as head of visual identity at ING Barings and then as head of PR and communications at Regus. I can help you execute your content strategy, giving you more time to spend on what you do best. You can rely on me to capture the essence of what you want to say, in the right tone of voice, and communicate your vision across case studies, blogs, emails, websites, product materials and newsletters. I'm a dab hand at editing and proofreading, too.