UK Copywriters Directory - Content strategy

I’m Matt, a fun brand copywriter for kids, family and playful brands. Fun, personality-filled copy doesn't mean silly or unprofitable. It's the opposite. It has the power to: ▪️ Grabs people's attention ▪️ Builds brands they'll actually remember ▪️ Makes them buy your stuff It’s not noise. It’s strategic personality that sticks and sells! 🟡 PROOF PERSONALITY WORKS 📈 45% increase in newsletter open rates 📈 350% increase in course sign-ups 📈 700% increase in clients via my client's website 📈 Hired by Swizzels and Beano after seeing my social media posts 📈 Found by LEGO, Hampton Court Palace & Universal Pictures through my website SEO 🟣 BRANDS/ INDUSTRIES I WORK WITH Toy. Games. Sweets. Alcohol/Zero Alcohol. Confectionery. Events. Male Grooming. Clothing. Underwear. Coaches. Wedding Suppliers. DJs. Honestly, pretty much anyone, as long as you want to get more sales and sound the bollocks while you do. 🔵 SERVICES ✅ SEO Website Copy ✅ Blog Posts/Articles ✅ Product Descriptions ✅ Newsletters/Emails ✅️ Website Copy Audits ✅ Case Studies ✅ Social Media Posts ✅ 90-minute Brand Voice Strategy 🔴 WHEN TO BRING ME IN Before the shiny new website goes live. Before the product launch. Before the rebrand. Words should come first. And the earlier you bring me in, the better the results. As an outsider, I bring fresh eyes and ideas, write in a tone that fits your brand and have a genuine love of brands with personality. If you want personality-packed copy that drives sales and explodes off the page with the same POP! 🎉 WHIZZ! ⚡️ BANG! 💥 excitement you felt the first time you chucked popping candy in your gob as a kid, let's have a chinwag. 🌐 www.indeliblethink.co.uk ✉️ matt@indeliblethink.co.uk 💬 Or call 07878464609 (between 9:00 am - 4:30 pm GMT Mon-Fri)

Freelance SEO copywriter and content writer — available for projects and retainers. I've been doing this for fifteen years, which means I've seen a few algorithm updates come and go. What hasn't changed? The need for copy that actually sounds like it was written by a person. I bring together copper-bottomed writing and search visibility: articles, patient guides, service pages, email. I write them, and I handle the SEO so they actually get found by the people who need them. Most of my work sits in healthcare, legal and financial services, where accuracy isn't optional and trust is everything. I also offer native German-to-English translation, which means I think about language switching more than most. Here's the thing, though: what influences my writing most isn't the fifteen years in digital. It's the two years I spent as a paediatric sleep consultant, working one-to-one with over a hundred families. That taught me how people actually read when they're worried, tired or overwhelmed. It's made me a better writer across the board; I know how to hold a reader's hand without slowing them down. These days, I spend time in Search Console, Ahrefs and Ubersuggest. Not because I love dashboards; I don't. But the data tells me what people are searching for before they ever pick up the phone. Trained in AI ethics and holding an Ahrefs certification, I'm genuinely interested in how AI is changing search, and how we keep the human layer intact. Services I offer: • Service pages / Landing pages / Blog content / Patient guides • Email copy / Content strategy / Keyword research / SEO audits • AI SEO services / On-page optimisation / Technical SEO • Google Business / German–English translation You can read my published work at copperwords.com. I'm always open to new projects; please get in touch. Client reviews: 💬 ​"An exceptional understanding of healthcare communication and SEO. We saw a noticeable increase in qualified traffic and patient engagement." Dr Natalie Summerhill, Summerhill Health 💬 ​"Ahead of the curve in using and understanding AI to boost results. A game-changer for our visibility and growth." Anthony Kiantos, Summerhill Health 💬 ​"Miriam's focused approach and genuine interest in our objectives led to significant improvements in a short timeframe." Emma Hatfield, Brook Financial

You're busy, so let's keep this quick. Here are 4 questions my clients ask: ONE: How much do you charge for copywriting and content writing? Around £400 per day, depending on your business, the writing which is needed, and the deadline. Small businesses and charities generally pay less than agencies and larger businesses. Once we have a discovery call and I learn all about your business, I'll create a bespoke proposal outlining your whole project and the exact costs. You'll know the full costs of the project before you sign the contract. The only reason the price will change is if the scope changes, but we'll discuss this if it arises. TWO: Are you available now? Sort of. Very likely, yes. I intentionally leave lots of space in my diary for quick projects, such as a page of website copy, or a couple of blogs. So, if I can squeeze in some work I will. I really get a kick out of helping people, and I get that you might need some copy fast. Depending on the exact deadline you need (AKA: how late I'll have to work in the evening or if I'm working over a weekend) I might need to include a 25% rush fee. Generally, it takes around 6- 8 weeks to complete a copywriting project like a white paper or a full website. I can be booked for these projects 2- 3 months in advance. We can discuss exact deadlines in your discovery call. THREE: Are you an experienced copywriter? Yes. I've written everything from SEO blogs to Instagram captions to Deliveroo listings. I've written white papers and website copy. I've written newsletters and emails and product descriptions. I'm pretty gosh darn confident I could write anything you wanted. I mostly write for fabulous small UK business owners, but I've also worked with digital agencies, national brands, and international businesses. My writing has even appeared in the press, and I've got a burgeoning Substack newsletter. Head to my website for examples of my writing. FOUR: What happens when a client works with a copywriter?Everyone's got their own processes, but this is how I work best. 1. We start with a discovery call, which lasts up to 30 minutes. This is where I learn exactly what you’re looking for, the deadline, and your budget. 2. I’ll write you a proposal. If you’re happy to proceed, I’ll send you a contract and an invoice for 50% of the fee. 3. It's time for you to create a super detailed brief. I can help you with this. 4. I write your first draft and send it to you. You tell me about anything which needs to be edited. 5. I edit the first draft and send draft two back to you, with the final invoice. 6. You upload the copy to your website, or send it to your email list, or post on social media, and start engaging with your customers. 7. (And, perhaps you write me a lovely testimonial too? Hey, a girl can dream!) That's it! Easy, huh? "Bonnie refined my brand voice and optimised what I wanted to say into a condensed and easy- to- read format. All my conversations with Bonnie were natural and productive. She delivered all that she promised in a timely and professional manner." I can't wait to meet you and hear all about your business. Book a discovery call: https://www.wordsbybonnie.com/contact

'Refreshingly different from the usual twaddle.' Or so one of my agency clients tells me. Hey, I’m Laura. I’ve been writing copy and content for well over a decade, parenting a wild child for eight years, and failing to tame a crazy hairstyle for a lifetime. I’m a Leeds-based freelance copywriter. Business owners, like you, hire me to write and edit words that give your business personality and make you more money. They also hire me to run workshops and train their teams to improve their writing and feel confident creating content. My clients are great at what they do. But they need to show that with jargon-free, personality-packed copy, free from AI waffle and full of orginal ideas that sell their stuff to the right people. That’s where I come in. I’ve worked with some big bods, like Marriott Hotels, Netflix and The University of Leeds, and supported SMEs, such as accountancy practices, non-profits and marketing agencies. Nosy at my website and my LinkedIn profile to find out what other people think about me and how much I charge (let's be honest, that's what you want to know, right?).

Hey, I'm Joe 👋 co-founder of Do Words Good, a copywriting studio for ambitious ecomm and FMCG brands. How we help ambitious brands We help scaling brands with messaging strategy, positioning, brand voice and story plus putting it all together across every touchpoint (PDPs, landing pages, email flows, retail decks). With 25+ years combined experience, everything we do is backed by research and consumer psychology, so your copy doesn't just sound nice, it helps the right people understand your product's unique awesomeness (and then hit buy). Who we've helped: Discord, Vodafone, Disney, Nursem, Toast Brewing, Animal, Beachbum, OVO Energy, Merck, Drinkwell plus almost 300 other brands across retail, ecommerce and tech. A few wins: 👉 Helped grow an ecommerce brand from ~£6M to almost £20M by repositioning + rewriting their site copy 👉 Helped a brand grow sales by 78% after a 4-week copy & messaging sprint 👉 Helped a US brand go from $7M to $38M over a year with fractional copy support "Jack and Joe were mind readers." "We’re about to kick off a DTC glow-up. The copy on our site was inconsistent and our PDPs were a bit all over the place. We knew we could do more to clearly communicate our USPs. As a small team, we wanted some external support to kick-start a redesign of our hero product PDP. Jack and Joe were mind readers. They quickly spotted the real customer pain points and reshaped the page in a way that was clear, focused and exactly what we’d hoped for. It’s given us everything we need to brief our developer and designer. I’m very keen to work with Do Words Good again on future projects." Lindsay Newell, Marketing Manager, Nursem We're probably a good fit if: ✅ Your brand's levelling up, but your messaging is starting to feel a bit "held together with tape" ✅ You want copy that converts and sounds like you, no gimmicks, no "CRO bro" stuff ✅ You're building a brand for the long run and care about trust, reputation & repeat customers How we work: We run most projects as 1, 2 or 4-week sprints. That's because we've been doing this for over a decade and know that once a project goes on too long, it gets sanded down and signed off so that it's fine but nobody really loves it. Instead, we get aligned early, make sure we maintain momentum with a few clear review points, and get our heads down in full focus mode so you end the sprint with copy that is signed off and exactly how you want your brand to sound. Plus, everything lives in our client portal, and we work in Figma / Klaviyo wherever we can so things are transparent and ready to hand over to design/dev to polish and publish. Want to chat about your project? Let's chat → Book a 30-min intro call (or email: hello@dowordsgood.com) 📬 PS. We also send weekly copy tips (every Tuesday): Join the DWG newsletter for brand breakdowns, consumer psych, and frameworks you can pinch. Read every week by legends at brands like Gousto, Bloom&Wild, LEGO and Toast Brewing. "Flippin' love these joy-filled insights. Thank you for so generously opening up your brains." — Louisa Ziane, COO @ Toast Brewing

Founders and marketers have way too much on their plates right now. You might feel it's hard to show up everywhere, all the time, and prove ROI to the business. I'm here to help. Together, we can create: - Websites that bring personality, as well as signups. - Messaging that sings, from every platform. - Webinars, demos, all booked through better converting landing pages and emails. - Creative social-first campaigns that feel personal and inspire action. Want to work together? My favourite types of projects are: 🔊Brand voice & messaging I help you define what to say and how to say it, crafting a distinctive brand voice that builds trust and authority in your industry. 💡Creative campaigns I help you stand out with integrated creative campaigns that are perfectly tuned to your audience and shake up the status quo. 💰Conversion copywriting I bring strategic clarity and personality to websites, landing pages and emails that help you grow your connections and convert more leads. My clients include: B2B : ABB, Spirax Sarco, Google, LHH, Condeco, Purple Change, Balearic Elements, and Cassini Systems to name a few. B2C and DTC: Aunt Bessie's, Malts.com, Mayakoba, BNY Mellon, Mitsubishi, SanDisk, This Time Tomorrow and JFOODO to name a few. Got a business problem you’re trying to crack? Book a call and let’s talk: https://calendly.com/hello-abelwords/book-a-30-minute-call Some recent feedback and recommendations: “Working with Julian is a breeze.” "Thanks for your brilliant thinking Julian" “He's a pleasure to work with, bringing a calm and positive presence even in high-pressure situations.” “He doesn't think in just copy, but brings a strategic mindset that spans business impact, art direction and technology”

A B2B specialist with over 20 years of agency and freelance experience. Expertise spans innovative tech, private markets, financial and professional services, and HR/recruitment, ranging from start-ups to corporates. I love getting under the skin of my clients, understanding what makes them tick, why they do what they do, and how they’re unique. I believe a good communicator should listen more than talk; an approach that enables me to get to the heart of client challenges and develop intelligent copy and campaigns that consistently exceed expectations. I work in collaboration with clients to develop themes, angles, and ideas that capture your brand values and personality, along with the attention of your audiences. Specialising in thought leadership articles and reports, I deliver strategic copy and content campaigns that breathe life into brands and, most importantly, impact the bottom line. Current and past clients include: Robin AI, LinkedIn, The LCap Group, Insly, Copilot Capital, Bronzegate, Clyde & Co, Summa Equity, Mazars, Concentric, Hokodo, Tiger Recruitment, The Work Crowd, SuperScript, Turtl, and Raconteur. Check out my website at - www.scripsy.co.uk

Complicated product? Confused audience? I help people just like you. Whether you’re clear or somewhat muddy on what you need, I’m all ears. Let’s arrange a quick call so you can tell me more. Focusing on B2B (especially SaaS, software, tech, and cybersecurity), I support business owners and marketing heads. 🔸 Helping you understand your audience better 🔸 Creating compelling customer stories 🔸 Writing web copy from scratch or refreshing tired pages 🔸 Creating long-form articles 🔸 Writing nurturing email sequences. We start exactly where you need me. That might be helping with your strategy and customer insight or leaping straight into your copywriting. I’m a hands-on type of gal. Marketing qualified and after 23 years of running my own business, I’ve helped countless others communicate better – with great results. In fact, Cantaloupe was awarded Best Copywriting Services 2020 by SME News. You’ll get the right copy and additional support where it’s needed - on time and in budget. ⭐ It’ll be fun, friendly, and productive ⭐ I’m in Worcestershire, but don’t let that stop you. My clients have stretched from Aberdeen to Cornwall in the UK. Not to mention Australia and Ireland. Take a weight off your mind and get in touch. I’ll understand your copy frustrations and help you determine the right way forward to achieve the results you’re after. Email me: anna@cantaloupemarketing.co.uk Phone me: 01886 502159

In areas expanding as fast as energy and B2B tech, it’s hard for businesses to stand out. After 7 years specialising in these sectors, I help growing companies get the visibility they deserve, build authority, and generate more leads. I do this through: ✅ Thought Leadership Content that positions you as a trusted industry voice with blogs, articles, case studies, and whitepapers. ✅ Strategic Copywriting, creating web pages and promotional content that’s consistent with your organisation's goals and focuses on what matters to your prospects. I specialise in: ✅ B2B tech & SaaS brands: Writing on topics that include IT consultancy, cybersecurity, and digital transformation. ✅ Energy sector and renewables: Writing on topics that include retail energy pricing, energy capacity markets, demand flexibility, integration (iPaaS), and grid connection backlogs. Scroll down to my portfolio and get in touch at info@sarahmackinlayconsulting.com Here’s what my clients say about me: I worked with energy-specific iPaaS provider, Greenbird IT, for six years until it was bought by GE Vernova. Here’s what they said, “Sarah is a detail-oriented writer whose creativity and writing style boost our ability to transform our technical solution content and expertise working with utilities worldwide into meaningful thought leadership stories and technical blog posts." Frederik ten Sythoff, VP Market Engagement, Greenbird IT (Now Part of GE Vernova) Gorilla supplies energy retailers with data applications for pricing, forecasting, and portfolio analysis. Here's what they said, "It’s been a pleasure working with Sarah during her time with us as paternity leave cover. Sarah consistently delivered high-quality written work, often with only minimal briefing. She adapted to our tone and style with impressive speed and was always receptive to feedback, turning around amends promptly. On top of that, she’s punctual, communicative, and genuinely easy to work with — a great asset to any content team!" Guste Stephens, Head of Marketing, Gorilla Energy Data Applications About me My strategic approach was shaped during seven years at a London ad agency, running in-person brand strategy and idea-generation workshops for clients such as Interbrew, Kellogg’s, and Heinz. Today, I bring those same principles to content and copywriting, helping innovative solutions get the visibility they deserve. Next Steps Let’s set up a time to chat. Contact me at: info@sarahmackinlayconsulting.com

Want to build your authority and attract better-quality leads? Technical expertise is the heart of what you do. But to scale your business, you need to upgrade your content. Whether you're an IT MSP, SaaS company, software developer or cloud provider, compelling content gives you a competitive edge. As a freelance B2B tech copywriter, I'll craft content that helps you build your credibility and attract more of your ideal leads. Most popular services ➡️ Website copy ➡️ Case studies ➡️ Articles ➡️ White papers Generate leads through your website Software company Proximity hired me to craft distinctive website copy for two brands Prove your results through success stories Corporate ticketing SaaS Sponsorworks asked me to create case studies with their blue-chip clients including NatWest Group, Diageo and Aon Share your insights and ideas Managed service provider Global Telecom Networks hired me to create a series of articles Establish your authority IT MSP Always Networks asked me to create a cyber security white paper and other content to target decision makers Trusted by B2B technical experts ⭐ "We’ve had new opportunities through both websites. And Rob saved us six months of work. He’s done an exceptional job." Paul Rufus, Proximity ⭐ "Rob's ability to blend technical expertise with clear, compelling copy is remarkable - each article struck the perfect balance between informative and persuasive." Jesse Theron, Global Telecom Networks ⭐ "Rob utterly nailed the brief I gave him. He's surpassed any expectations I had, and what he produced will be invaluable for my business." Nick Shaw, Always Networks About me I’m Rob Beadle, a B2B tech copywriter based in the UK who writes for IT, SaaS and software companies. For eight years, I’ve created content that delivers results. My customers range from single-person businesses to global companies. What’s more, before I became a copywriter, I spent over 20 years working in the technology industry for Accenture, Visa and other brands. Work with me Email hello@robbeadle.co.uk or hit the 'Send an email' button at the top of this page to arrange a call. Looking to find out more about me and my work? Visit my website robbeadle.co.uk

Is your website limping along like a wounded gazelle? Let me help. We'll figure out exactly what your customers want, then I'll develop a strategy to make your website answer that very need – transforming a 'meh' site into a definitely-not-meh one in the process. That means site-plans, wireframes, words, headers, keywords – the lot. Here's what I can do for you... 1/ Websites Your website should be one of your biggest money spinners. If it's not – dang. Let me dissect what you currently have, reimagine it, plan a better approach and then deliver hooky, punchy copy built with user experience, conversion and SEO in mind. Working on web copy for launches or relaunches is what I do most days (please see my freelance copywriter website for testimonials). 2/ Interviews When you need a seasoned writer to extract a great story from someone important — such as a time-pressed CEO or case study participant — I rely on 20+ years of experience and literally thousands of completed projects to deliver what you need. Last time I checked, AI still can't do this. 3/ Fix 'meh' AI copy Let's not pretend no one in marketing is using AI copy. If AI content is a necessity in your organisation, I can give it the shot of multivitamins it needs so it reads well, is accurate, and is rinsed of those irksome AI-isms that piss off search engines and bore the pants off readers. Human AI editing is a thing – and I can help. Check out my page on AI copy editing services for more details. Note: We don't have to go anywhere near AI if you'd prefer not to. I also offer documentable, non-infringing, 100% original copy – just as I have throughout my career. Whatever works for you. I regularly look after other kinds of work, too, such as: * Marketing emails and newsletters that generate clicks. * Survey results/analysis/reports (I'm a bit of a wizz with numbers). * Corporate copy without the corporate speak. * International copywriting (when you need a native-English copywriter for that all-important text aimed at a global market – I do this for clients in Sweden, Finland, Poland, Denmark and Japan). * White papers on almost anything. * LinkedIn and Facebook ads. * Print and digital brochures, sales PDFs, and more. Over the years, I have: * Got lost in creative work for everyone from Samsung to Cannes Lions and Harrods. * Generated meticulously planned (and written) launch copy for countless websites – large and small. I've heard what I do described as "information architect," but I'm not buying it. * Created social media content for all the main channels. * Penned copy for technical guides, flyers, billboards, packaging, and LinkedIn profiles. * Helped numerous brands to increase web traffic, conversions, and time on site. If you need a sharp, efficient, highly skilled writer who 'gets' things quickly and doesn't faff about... drop me a line. --- "We've discovered a true wordsmith in Mike. I am proud to recommend him to those in need of exceptional copywriting services." Rasmus Nørgaard, Group CMO, TITAN Containers "We needed sharp, accurate copy on a tight timeline, and Mike absolutely delivered. He grasped the brief straight away and articulated a complex framework in a way that felt both accessible and engaging." Guljeet Sahney – Head of Market Insights, Pearson Ham "I was picky when choosing our copywriter – I'm so glad I hit the jackpot with Mike! He gets it. Quick, self-propelled, adaptable – and super-professional to work with." Ingrid Söderberg, Marketing & Growth Manager, Upsales Check this out if you found yourself here after falling down a rabbit hole and wondering what does a freelance copywriter do? hello@bymikepeake.com / mike.peake@gmail.com 020 8133 4306

"Working with Jay has been an absolute breeze. He consistently delivered sharp and easy-to-read copy on time." - Testimonial from LinkedIn. Hi, my name's Jay and I'm a seasoned and easy-to-work-with website and SEO copywriter who's clued up on all things digital marketing. Since 2020, my polished, professional and human-centric copy has helped 100+ small businesses become more visible, findable and trustable online. 📧 Email me 📱 WhatsApp me What I write ▪️Website pages (home, about, services etc) ▪️Blog posts & articles ▪️LinkedIn posts ▪️Product & service descriptions ▪️Landing pages ▪️Case studies ✅ All tailored to sound like you, written for your target audience and crafted with your business objectives in mind. ❌ No generic language, formulaic writing, marketing clichés or robotic AI speak — that's just not my style. Who I write for → Small business owners who don't have the time, know-how or will to write their own content and want a reliable professional to do it for them. → SEO & content marketing managers who've got the ideas and strategy in place and now want an SEO-savvy copywriter to bring it to life. → Agency vendor & project managers seeking a detail-orientated copywriter who follows the briefs and always delivers on time. I've written for the following sectors and industries: 💼 Professional services 💻 Tech 💰 Finance ⚖️ Legal ✈️ Travel 🌍 Tourism 🎯 Coaching 📚 Education 🏋 Health & fitness 📣 Marketing 🛒 Ecommerce ➕ & more About working with me You can collaborate with me on one-off projects—such as website copywriting jobs—or ongoing collaborations—like monthly blog posts and weekly LinkedIn posts. I stick to my word, never miss deadlines and reply quickly to your emails or messages. For your peace of mind, my rates include at least 1 round of revisions/edits and you only pay the balance when you're happy with the work (you'll pay 50% upfront to confirm the project). I always take the time to learn about your brand, products and customers. Plus, as I come at copywriting from a marketing background—with experience in SEO, web design, content development and brand positioning—I offer you a lot more strategic value than just words on a page. 👍Bonus services: website development, content strategy, copyediting, copy training, website management and generative AI workshops. I'm an expert in WordPress with strong knowledge of UX and SEO best practices. And here's the proof Check out my portfolio to see just a few examples of my work. And see what past clients say about working with me: Does all that sound good? Then let's chat. 📧Email me at jay@allin1websites.co.uk 📱WhatsApp me on 07709134511 Don't forget to ask about my package rates