UK Copywriters Directory - Tone of Voice

• Tone of voice, narrative, messaging, guidelines, naming, copy… • For design agencies and direct clients who give a damn about their brand. How I work: Pen and paper, Apple Mac, remotely. Brands I’ve worked with: The AA, AIA Insurance, ASOS, Build Africa, Capita, Carlsberg, CBRE, Church Urban Fund, Côtes du Rhône, Dairy Crest, DTI, Dubai Tourism, Friends of the Earth, German National Tourist Office, GlaxoSmithKline, Harrods, Hi-Tec, IHG, L’Oréal, LaSalle, League Against Cruel Sports, Lufthansa, Mastercard, Miro, NatWest, Nepal Youth Foundation, Nestlé, Ocean Spray, P&O Ferries, Robinsons Barley Water, SanDisk, Smirnoff, Sekonda, The Gym, TNT, VW… Agencies I've worked with: BBH Zag, BeColourful, Black Bug, Conran, Contagious, Deadeye Design, Design Bridge, Designhouse, Fiora, For Sure Studio, Gasp!, Graphicks, (Hug) London, Kino Design, Manifesto, Page & Page, Parker Design, The PHA Group, Rabbit & Hare, Saentys, SevenFive, ShopTalk London, SixTwo, Space & Time, Team Saatchi, TMP Worldwide, Vertical Productions, VMLY&R, WCRS, We Are Collider, Zest the Agency… What they say: 'Not only is he highly creative, giving original thought to everything he does, but he’s also bloody lovely and approaches briefs with a balanced and genuine interest.' Helen Davies – Head of Client Services, Zest the Agency 'I am so thrilled with how you’ve helped us find our voice. Our new website, brochure and everything else you’ve worked on are outstanding. After 20 years, we needed a fresh approach to they way we talk about ourselves and this takes Mountgrange to a whole new level. You should be really proud – I know we all are.' Liz Thomson – Director, Mountgrange Heritage 'Jonathan is an absolute delight to work with. He’s an incredible writer with great knowledge on varying topics. The whole process was seamless which is testament not only to his fantastic skill but also to how organised, efficient and professional he is.' Kathleen Arthurs – Project Manager, Six Two Design You may not know: I also have many years' experience as an Art Director, so I understand how words and pictures work together.

I use common words to say uncommon things. I’m a freelance strategic copywriter, tone of voice expert and a brand consultant in London. I work with people on the words their brand uses, the voice with which it speaks and how it presents itself to the world. I’m happy to work on one or all three of these things with you. My aim is to clarify and strengthen your brand and its relationships with your customers through smart thinking and writing, with a little bit of magic and logic thrown in. No dumbing down. No talking down. Just common words expressing uncommon things. Straight-to-the-point, easy-to-understand language that conjures up a universe of possibilities. I can help with ideas and copy that capture your audience’s imagination. Honing your tone of voice, reinvigorating your brand positioning, purpose, personality and values and brand naming projects. I’ve worked with everyone from three-people-and-a-dog start-ups to globe-straddling brands. What’s the brand or communication issue that’s keeping you awake at night? I can help you resolve it with an objective eye. If you’d like to find out more or discuss working with me, please book a free, no obligation call. You can get an idea of the work I do with clients on my website at edprichard.com. Or to set up a no obligation call, please get in touch: ed@edprichard.com I have some availability to book new projects starting in Jan 2026. If you have a project that you’d like to discuss, book a call to get the ball rolling. Here’s a taste of the kind of projects I’ve been working on over the last few years: • Email campaigns for Micato Safaris (luxury safari business) • Copywriting scripts for Morgan Motor Company • Brand voice and copywriting for Lateral (property investment) • Tone of voice guides for Renishaw (international engineering group) • Brand and tone of voice for Tanya Baker & Co (boutique estate agent) • Copywriting for Oyster Yachts (5 years+) • Copywriting for Cecil Wright & Partners • Scripting/speechwriting Samsung IFA Press Conference presentations (3 years) • Tone of voice guidelines for The Earthshot Prize • Copywriting for the Langham Estate • Brand naming and tone of voice for Rova, a dog food supplement brand • Copywriting Ted Baker’s annual report • Brand tone of voice and copywriting for Jabra headphones and speakers • Brand and tone of voice for HMRC - making the contents of those manila envelopes less scary • Brand positioning, tone of voice development and guidelines for Ordnance Survey Leisure brand • Brand naming and tone of voice for Shake Climate Change • Developing vision and purpose statements for an innovation foundation Nesta • Developing tone of voice guidelines and copywriting annual reports for RNIB • Copywriting website and brochures for Italian kitchen appliance company Bertazzoni (5 years) "Ed writes beautiful, endlessly flowing words. If I had to sum up his unique offering, it would be his chameleon-like ability to find the brand voice and write in an absolutely authentic tone. Most importantly, he always writes copy I want to read to the last full stop." Piggy Lines, CCO, The Game/BMW

My aim is to make complex subjects interesting and accessible. If you work with lots of industry-specific technical details, then I can help you. After working in the public and private sectors for more than 30 years, I'm very comfortable handling all sorts of technical and business language, along with interpreting complex data, tables and graphs. How I can help you I can provide support with your copywriting requirements, such as: Green Tick Icon blog posts Green Tick Icon case studies Green Tick Icon web content Green Tick Icon management and operational documents, procedures, policies, etc Green Tick Icon articles and features Green Tick Icon advertising and marketing content Green Tick Icon press releases. The service is tailored to your specific requirements and can be provided on either a regular or one-off basis. With an eye for detail and a professional, meticulous approach to every project I undertake, I'm confident that I can help you establish a professional image and engage effectively with your audience. Sectors covered I offer a service for most subjects, although I specialise in science and engineering with particular expertise in the environment and sustainability. In the past, I’ve written about subjects ranging from international shipping and software for construction projects, to competition swimming pools and outdoor canopies for schools. In other words, if you’re working in the following sectors, I can probably help you: Green Tick Icon environment Green Tick Icon science Green Tick Icon engineering Green Tick Icon manufacturing Green Tick Icon construction Green Tick Icon agriculture/forestry Green Tick Icon transport Green Tick Icon education Green Tick Icon leisure and tourism Green Tick Icon retail Green Tick Icon IT/communications Green Tick Icon business support. Sample testimonial “It is four months now that we have been collaborating with James to write specialised articles for the construction tech industry. Whether in terms of the structured collaboration or his professionalism as a technical copywriter, it is a real pleasure to work with him.” — Wladimir Janssens, Traxxeo Samples of work Green Tick Icon The basics of copywriting formulas Green Tick Icon Using digital innovations to avoid construction site accidents Green Tick Icon The rise of the (farming) robots: 10 agtech innovations helping to feed the world Green Tick Icon How to ensure compliance when mobilising power engineers to Europe Green Tick Icon How to spot a fake Microsoft security alert email Green Tick Icon The global container shortage: how it's affecting the supply chain Green Tick Icon Should we be using more shared bin schemes? Green Tick Icon Green roof canopies: sedum roof cost & FAQs Next steps Please contact me at james@technicalix.co.uk for a quote or to discuss how I can help with your writing. For more information, please visit www.technicalix.co.uk.

Drawing on 10+ years' experience in sustainability, I help organisations navigate the evolving wold of ESG, creating content that inspires trust in their environmental and social initiatives. My experience includes three years at the global sustainability standards setter, GRI. I typically support across three content streams: 🌱 Helping businesses demonstrate honest and measurable impacts through ESG / sustainability reporting. 🌎 Helping non-profit and mission-led organisations tell their inspiring stories of change. 💡 Helping sustainability standard setters, certification programmes, and benchmarking organisations communicate their insights and guidance to drive corporate transparency. Whether you're looking for fresh copy for your website, detailed sustainability or ESG impact reports, exploratory white papers, annual reports or quick-read blog content across the spectrum of environmental and social topics, I'm here to help! Take a look at my portfolio below, or head over to my website to get more of a feel for my work: www.write-impact.com. Alternatively, drop me a line at sarah@write-impact.com. I'd love to hear from you!

Want to build your authority and attract better-quality leads? Technical expertise is the heart of what you do. But to scale your business, you need to upgrade your content. Whether you're an IT MSP, SaaS company, software developer or cloud provider, compelling content gives you a competitive edge. As a freelance B2B tech copywriter, I'll craft content that helps you build your credibility and attract more of your ideal leads. Most popular services ➡️ Website copy ➡️ Case studies ➡️ Articles ➡️ White papers Generate leads through your website Software company Proximity hired me to craft distinctive website copy for two brands Prove your results through success stories Corporate ticketing SaaS Sponsorworks asked me to create case studies with their blue-chip clients including NatWest Group, Diageo and Aon Share your insights and ideas Managed service provider Global Telecom Networks hired me to create a series of articles Establish your authority IT MSP Always Networks asked me to create a cyber security white paper and other content to target decision makers Trusted by B2B technical experts ⭐ "We’ve had new opportunities through both websites. And Rob saved us six months of work. He’s done an exceptional job." Paul Rufus, Proximity ⭐ "Rob's ability to blend technical expertise with clear, compelling copy is remarkable - each article struck the perfect balance between informative and persuasive." Jesse Theron, Global Telecom Networks ⭐ "Rob utterly nailed the brief I gave him. He's surpassed any expectations I had, and what he produced will be invaluable for my business." Nick Shaw, Always Networks About me I’m Rob Beadle, a B2B tech copywriter based in the UK who writes for IT, SaaS and software companies. For eight years, I’ve created content that delivers results. My customers range from single-person businesses to global companies. What’s more, before I became a copywriter, I spent over 20 years working in the technology industry for Accenture, Visa and other brands. Work with me Email hello@robbeadle.co.uk or hit the 'Send an email' button at the top of this page to arrange a call. Looking to find out more about me and my work? Visit my website robbeadle.co.uk

Your words should explode off the page, like a truckload of popping candy going off in your mouth. But if you're a brand, business or agency and: ⚫️ You're struggling to engage your audience and make sales... ⚫ Your copy sounds stiff, boring or bland… ⚫ Your attempts at sounding human, witty or relatable honk like a pongy cheese… ⚫ You’re spending ages trying to figure out your messaging... Work with me! I write fizzy, exciting copy that: 🎉 Sticks in people’s minds ⚡️ Makes your stuff eye-rollingly glorious to read 💥 Gets your customers smiling, clicking and buying And explodes off the flippin' page with a POP! WHIZZ! BANG! 🟡 WHAT I WRITE: ✅ Webpage Copy ✅ Blog Posts/Articles ✅ Product Descriptions ✅ Newsletters/Emails ✅ Case Studies ✅ Social Media Posts ✅ Press Releases 🟣 MY EXPERIENCE I've written for loads of industries, including: Toys. Games. Comic Books. Alcohol (and 0% Alcohol). Weddings. Coaching. Events & Entertainment. Shipping. Sustainability. Clothing. Geo-spatial mapping. Accountancy. Web Design. Podcasting. SEO. Antiques. Dog walking. All sorts! 🔵 MY CLIENTS Although I work with pretty much everyone, here are some names you might recognise: ⚡ LEGO ⚡ Beano ⚡ Universal Pictures/Jurassic World franchise ⚡ Swizzels ⚡ Hampton Court Palace ⚡ Silent Night ⚡ eSure ⚡ Dragon Soop Believe me, fun, human copy worked for them and it’ll work for you too. If you want more POP! 🎉 WHIZZ! ⚡️ BANG! 💥 in your copy, let’s have a chinwag. 🌐 www.indeliblethink.co.uk ✉️ matt@indeliblethink.co.uk

Want a free 15-minute Loom review from copywriters who've helped Discord, Animal, Toast Brewing, Beachbum & more? Grab your review here. We’ll send a 15-minute personalised Loom video with actionable fixes within 3 working days. 100% free, no strings. - - - - Hey, I’m Jack 👋 I'm a senior copywriter that runs a copywriting studio with my brother where we help ecommerce, lifestyle and mission-led brands write copy that connects with more customers (and sells more stuff, obviously). Whether it’s refining your brand voice, crafting high-converting product pages, or telling a compelling brand story, we're here to help you do words gooder. Who we’ve helped: Over the past decade, I’ve worked with brands like Discord, Vodafone, Disney, Toast Brewing, Animal, OVO Energy — and almost 150 more across retail, ecommerce and tech. Some of the biggest wins: 👉 Helped grow a DTC brand from ~£6M a year to £20M a year by repositioning their brand and rewriting their copy 👉 12×-ed a client’s sales in 60 days after a one-week copy sprint 👉 Written pitch decks that raised over £10M 👉 Written brand voice guidelines for 40+ brands We’re a good fit if: ✅ You’re a mission-led, ecommerce or lifestyle brand ✅ You want words that make customers say “holy sh*t, that’s the brand for me” ✅ You hate pushy copy tricks and want to sell and build trust ✅ You like the planet (we plant 100 trees every time we wrap a project ) Want to see if we’re a good fit? Let’s chat 👇 Book a free copy audit → Send your website here. Let's chat → Book a 30-min intro call Drop us an email → hello@dowordsgood.com Check out our website → Our website Follow us on Insta → @dowordsgood 📬 Pssst. Want copywriting tips in your inbox every Tuesday? We send a weekly copywriting newsletter full of practical copy tips, consumer psychology, examples of brands doing it well, and copywriting frameworks you can pinch to put that week's idea to work for your brand. It’s read by folks at The LEGO Group, Bloom & Wild, Toast Brewing and loads of others. “Flippin' love these joy-filled insights. Thank you for so generously opening up your brains.” — Louisa Ziane, COO @ Toast Brewing 👋 Sound good? Come join us! (We'll send 5 quick-win, sales-boosting tips straight away.)

Writing the stories that bring your ideas, projects, designs, products, or services to life. Stories that connect with the people you want to reach. ✨“What can I say? Your words took me on a journey. I was fully engaged and absolutely loved the writing style!" ✨ Toni-Ann Bird, Director, Guild House Property Agents, Warwickshire. Hi, I'm Andrew – a Northampton-based freelance copywriter for all things architectural, the built landscape, placemaking, heritage, photography, and the great outdoors. Bringing you meaningful and memorable words that can... 🔸 Paint a vivid picture 🔹 Simplify a complex message 🔸 Engage, resonate, and connect with your ideal audience 🔹 Spark the imagination 🔸 Win hearts 🔹 Bring your latest projects to life 🔸 Break down potential barriers 🔹 Build trust 🔸 Inspire... excite... motivate... Storytelling lets you tap into how the reader thinks or feels, and brings a natural, human voice to your messaging. Unlike the often soulless waffle cobbled together by ChatGPT or one of its cousins. So, whatever your message. Whatever your aim, let me find just the words you're after. ✨"You have a wonderful natural style ... this is excellent - thank you. Just what we were hoping for!" ✨ Jo Shaer, Lollipop - content marketing specialists for the Fire and Security sectors. Why do I write for such a mix of sectors? It's not quite such a random choice as you might think. Instead, it's all about photography. Before entering the world of copywriting in 2018, I was a freelance landscape and location photographer. Shooting editorial and commercial images for stock and various clients, including the National Trust, I specialised in photographing Britain's architecture, landscapes, gardens, and heritage locations. All things that genuinely interested me. And still do. So, albeit now with a slightly broader scope, it made perfect sense to work with clients in these same sectors. In a way, I'm still creating pictures, only now using words rather than a camera. With just the right words, I paint persuasive pictures to bring places, spaces, products, and services to life. ✨"...with such a complex message, clarity was essential. You have succeeded where we had struggled, and the brochures and project proposals you've written are pitched perfectly." ✨ Gordana Mandic, Tyler Mandic Architects, Chelsea, London. Some extra (reassuring) bits you might like to know about... 🎯 I have a diverse copywriting portfolio. Projects include writing for... • Architects • Luxury outdoor clothing brands • High-end contemporary and period design properties • Designer watch and jewellery engraving • PropTech 3D Smart City modelling platform for sustainable urban design and planning • Garden design • Independent housebuilding/construction • Garden retail • Marketing agencies • A household name in paint • Building restoration and renovation specialists • Photographers • Photographic studios • Local authority planning officers • Fire safety and protection • CCTV and Security systems • Cyber-security • Business Resilience • Wellbeing in nature • Photography-focused holidays, tours, and workshops, and... • Heritage tourism 🎯 I've written in-depth, illustrated articles and short features for various UK consumer and trade publications. Topics include garden design and history, heritage travel, architecture, business, and (naturally) photography. 🎯 I'm trained and qualified with a College of Media & Publishing (CMP) Level 4 Diploma (with Distinction) in Copywriting. 🎯 I also have a CMP Level 4 Diploma (Distinction) in Google SEO. 🎯 I'm fully insured with Professional Indemnity cover for £1,000,000 from Policy Bee. 🎯 My day rate is £390. According to ProCopywriters' latest survey for 2025, the UK average day rate has risen to £480, meaning you're still getting the essential words you're after at a rate that's realistic and fair for both of us. ✨"Thank you for your collaboration, Andrew, your work has been invaluable to us." ✨ Paola Bergamaschi, Studio Director for Christian Tagliavini, award-winning Fine Art Environmental Portraiture photographer, Switzerland. Now, what would you like me to write? I can help you with... ✅ Advertorials / Advertising Features / Sponsored Articles ✅ Architectural storytelling (aka project descriptions) for architects, placemakers, developers, planners... ✅ Blog posts and Articles - Search Engine Optimised (SEO) ✅ Brochures, Booklets, Flyers, Guides, Leaflets, Postcards, Posters... ✅ Copy-editing for print and digital. As well as humanising AI-generated content ✅ Direct Mail Sales Letters ✅ eBooks ✅ Emails - nurture, share your news, promote, inform, entertain, etc. ✅ Taglines, Straplines and Slogans ✅ Web Pages ✅ Website Refresh - adding a little polish to make your words really shine ✨"Thank you so much, Andrew - this is great! You’ve really nailed the evocative copy we're after. And with so many options for taglines, we definitely have that part of the project covered too." ✨ Emma Mathias, Bradshaw Taylor - the home of luxury outdoor clothing and country lifestyle brands. So, for captivating, enticing, and memorable copy, please get in touch... Head over to my website and have a browse, email me from this page, or give me a call (you'll find all the links below) and tell me more about the words you're after because I'd love the opportunity to work with you on your next copywriting project.

Copy and messaging not quite clicking? Get a free 15-minute Loom review from copywriters who've helped Beachbum, Discord, Animal & more. Grab your free review here — we’ll send a 15-minute personalised Loom video with actionable fixes within 3 working days. 100% free, no strings. Hey, I’m Joe 👋 I'm a senior copywriter at Do Words Good, a copywriting studio that I run with my brother, Jack. We help mission-led ecommerce & lifestyle brands show up, stand out, and sell more stuff—without selling their soul. In short? We help brands that do good, do words gooder. So whether you want to build high-converting webpages, nail your brand voice, or create campaigns that turn first-time shoppers into lifelong fans, we've got you covered. We're a good fit if 👇 ✅ You’re a mission-led ecommerce or DTC brand. ✅ You want words that make customers say "holy sh*t, that's the brand for me" ✅ You hate hard-sell, old-school copy tricks and believe that good copy can sell and build trust and brand and all that other good stuff without getting spammy. ✅ You like the planet (we plant 100 trees every time we wrap up a project). Here’s what we can help with: 👉 Nail your brand voice so you sound like you, not every other brand on the shelf 👉 Write high-converting homepages, PDPs and about pages that build trust and drive sales 👉 Turn casual browsers into loyal customers with scroll-stopping campaigns and smart strategy 👉 Help your in-house team write with more clarity, confidence and personality Sound like your vibe? Let’s chat: → Book a 30-min intro call → Or drop us a line: hello@dowordsgood.com → Check out our site → Follow along on Insta 📬 Want copy tips in your inbox? Our weekly newsletter is full of practical tips, psychology-backed tactics, and swipe-worthy brand examples. Read by folks at LEGO, Bloom & Wild, and Toast Brewing. Sign up here — we’ll send 5 quick-win copy tips right away.

I’ve a knack for transforming jargon-heavy ideas into clear, engaging stories that drive conversions. With a background in business journalism and a physics degree, I blend analytical precision with creative flair to craft content that resonates. What I Do: I write website copy, blogs, white papers, case studies, and advertorials that speak directly to your audience. My speciality? Plain English that captivates and converts – whether it’s for a fintech startup, a private equity firm, or a travel brand. I dig deep to understand your business, then deliver content that’s sharp, reader-friendly and results-driven. Who I’ve Worked With: From global players like CNBC (writing advertorials for the Abu Dhabi government) to UK titles like Elite Business and Elite Franchise, I’ve helped businesses of all sizes shine. My portfolio includes international private equity houses, SaaS companies, and British SMEs across finance, telecoms, property and the franchise sector. What My Clients Say: • "Like a sponge, he absorbed my website. Then with brevity and clarity, infused it with The David 'Ryanesque' Touch." - John Dearden, Manchester engraver • "Best investment for any business." - Natalia Barbour, Bureau Arcturus, Guildford Let’s Talk: Ready to make your content work harder? Let’s chat about how I can help your business stand out.

'Refreshingly different from the usual twaddle.' Or so one of my agency clients tells me. Hey, I’m Laura. I’ve been writing copy and content for well over a decade, parenting a wild child for eight years, and failing to tame a crazy hairstyle for a lifetime. I’m a Leeds-based freelance copywriter. Business owners, like you, hire me to write and edit words that give your business personality and make you more money. They also hire me to run workshops and train their teams to improve their writing and feel confident creating content. My clients are great at what they do. But they need to show that with jargon-free, personality-packed copy, free from AI waffle and full of orginal ideas that sell their stuff to the right people. That’s where I come in. I’ve worked with some big bods, like Marriott Hotels, Netflix and The University of Leeds, and supported SMEs, such as accountancy practices, non-profits and marketing agencies. Nosy at my website and my LinkedIn profile to find out what other people think about me and how much I charge (let's be honest, that's what you want to know, right?).

Founders and marketers have way too much on their plates right now. You might feel it's hard to show up everywhere, all the time. I'm here to help. Together, we can create: - Websites that bring personality, as well as signups. - Messaging that sings, from every platform. - Webinars, demos, all booked through better converting landing pages and emails. - Creative social-first campaigns that feel personal and inspire action. Want to work together? My favourite types of projects are: 🔊Brand voice & messaging I help you define what to say and how to say it, crafting a distinctive brand voice that builds trust and authority in your industry. 💡Creative campaigns I help you stand out with integrated creative campaigns that are perfectly tuned to your audience and shake up the status quo. 💰Conversion copywriting I bring strategic clarity and personality to websites, landing pages and emails that help you grow your connections and convert more leads. My clients include: B2B : ABB, Spirax Sarco, Google, LHH, Condeco, Purple Change, Balearic Elements, and Cassini Systems to name a few. B2C and DTC: Aunt Bessie's, Malts.com, Mayakoba, BNY Mellon, Mitsubishi, SanDisk, This Time Tomorrow and JFOODO to name a few. Got a business problem you’re trying to crack? Book a call and let’s talk: https://calendly.com/hello-abelwords/book-a-30-minute-call “Working with Julian is a breeze.” “He's a pleasure to work with, bringing a calm and positive presence even in high-pressure situations.” “He doesn't think in just copy, but brings a strategic mindset that spans business impact, art direction and technology”