UK Copywriters Directory - UX copywriting

The reality: You're selling a decision. A decision to buy – or not to. And such decisions happen faster than you can think. Quite literally. You see, before your conscious mind has had the chance to process, your subconscious has already made its calculations. In fact, cognitive scientists say ~95% of our behaviour, emotion, decision-making (and more) depend on brain activity beyond our conscious awareness. 95%! In other words, we're basically running on autopilot. And using some (very) convincing post-rationalisations to justify our actions... In over 200,000 years, that's not really changed. We were (and still are) guided by behavioural principles and evolutionary instincts we're not fully aware of. The outcomes are different, yes - we're not fighting for survival anymore - but the drivers are still very much the same. They're hardwired into us. And once you know what they are (and how to tap into them) influencing behaviour becomes a whole lot easier. You can do it in person, over the phone, online, in writing - it doesn't matter. It all works the same way. And you need it. Just like every other business. Because... How are you going to generate leads... make sales... launch new products... impress investors... grow your customer base... without changing behaviour? Winning others to your way of thinking isn't a "nice-to-have". It's a must-have. Especially when you have a product or service that genuinely helps the people in your market. In the written realm, i.e. the world of copywriting, you need to convince your readers that your product or service is worth the money they're about to pay for it. And, in essence, that's all persuasion is: Highlighting how your offering benefits your reader – and agitating how bad life will be without it. Push. Pull. Push. Pull. And any copywriter – heck, *anyone* – could follow that approach... But the devil is in the details. Just stating facts is too overt. Too obvious. (Think, when was the last time you bought something, knowing you were being persuaded?) Instead, you need to be subtle. Compelling. And slip in under the radar. You need to make your readers feel like they're making this decision themselves. And that's not something just "anyone" can do. Over 75 businesses across the UK have used me to help them win their market to their way of thinking. And I've done so via websites, landing pages, sales pages, emails and social media ads. Together, we've turned hesitant window shoppers into high-paying loyal customers, who not only want to take action... but enjoy coming back for more. So, get what your business needs. Message me now. “Lewis is a great copywriter. He has worked on ads and landing pages for us, both delivering fantastic results. He is easy to work with, enjoys collaborating and is always honing his skills. Highly recommended.” -- Stephen Bavister, Director/Founder of LexisClick Growth Consultancy 5 (kinda weird) facts about me: - I like to eat kiwis with the skin on - I'm based near Ipswich, Suffolk - I graduated from Loughborough University with a degree in Automotive Materials Engineering - I'm on a mission to visit 50 countries before I'm 30 (I've visited 43 so far) - I'm a big fan of RHCP, especially John Frusciante

I specialise in making the unglamourous irresistable, and I have plenty of experience humanising drafts created by my clients using AI. Niche areas of work include the care sector, property & construction, and industry supply chains, plus fintech, education, and travel. I have clients throughout the UK, plus others in Europe and the Middle East. I'm comfortable writing in American as well as British English. People come to me for copy and content for websites, eBooks, and longer ghost writing projects - and blogs that have something interesting to say. I'll work with or without AI, depending on client preference. My background includes a law degree, over ten years in the long haul travel industry and nearly twenty years teaching. For more information, have a look at my website (which includes a link to my portfolio), or just give me a call. I'll be happy to explain in more detail how I can help your business thrive. If you've sent me a message I will always reply, so if you're waiting on an answer please also check your spam folder.

I'm Jess, a professional writer and editor with over 15 years' experience, and a provider of flawless copy in good journalistic style. I'm particularly good at writing about complex business models and technology in layman's terms. I've been told: “You're the only journalist who's written about our product and actually grasped what it's all about.” I've also heard: “You have a gift for writing about boring stuff and making it sound interesting.” Writing is what I do. For nine years I was features editor on the B2B bus and coach magazine routeone, and then editor of its sister magazine Group Tourism & Travel, visiting and writing about businesses from all sorts of angles – tight-knit family links, clever innovations, business longevity – always with the intention of showcasing to other business leaders how they could adopt bits of best practice. Since those days I’ve turned my hand to freelance B2B copywriting, quickly becoming an expert in topics from eCommerce and manufacturing to lead generation and account-based marketing. My focus is always on my client’s USPs, and what makes their business such a great choice for its customers. If you want truly outstanding copy that highlights what only you as a business can do - and for a great rate - drop me an email: jessamy.chapman@outlook.com

Lobster Copy® 🦞 is a strategic copywriting consultancy serving select clients across the UK and internationally. We help businesses drive business growth with premium copywriting covering lead generation, conversion, branding, and thought leadership. Visit Lobster Copy® 👉 https://lobstercopy.com/ Strategic Copy. Serious Results.

Does your travel business have a story to tell but you can't find the right words? Do you have a blog page that is in desperate need of updating? Are you just starting out and want some landing pages that will harness curiosity and drive sales? I work with businesses in the travel and hospitality sector, creating web pages, blog articles, email newsletters, brochures, and digital marketing copy. I'll help your brand find its voice, and use it creatively to get your message across. Whether you need a destination page on a region of Malawi, a blog article on how to prepare for a trek in the Peruvian Andes, or want to add a touch of magic to some hotel accommodation listings in Rome, I'm here to help. If you're a start-up or are looking at rebranding, I can also work with you on tone of voice and content strategy to support your business objectives. I began working in the travel industry 20 years ago and have seen it from all angles thanks to roles in sales, marketing, operations, and content management. For the last 13 years I've also been a travel blogger, working with tour operators, accommodation providers, tourist boards, and gear suppliers to create content and promote their brands. My work has won several travel writing competitions, and it's experience like this that I can use to make your own company stand out from the crowd. I'm based in the beautiful English Lake District, but my clients come from all corners of the world so I'm experienced working internationally, and am comfortable writing in UK, US, or AU English. No matter how big your project, get in touch so we can come up with a world-conquering plan.

Concepts that inspire, copy that delivers! I'm a copywriter and content strategist with 15 years' experience in helping small to medium sized businesses find their voice and make more noise online. I was the director of an SEO company before I decided to niche into content creation for entrepreneurs back in 2017. From tech start-ups to holistic consultants, construction firms to employment law specialists, I've worked with all kinds of organisations - to be frank, if it's out there, I've probably written about it! I don't just create copy to order. My approach is typically highly consultative, and errs into wider conversations about marketing, strategy, and what my clients need to do to stand out. I love nothing more than seeing the lightbulb go off above my clients' heads when they finally understand who they are, the value they offer, and how they want to position themselves - and I'm especially good at taking all their ideas and ambitions and pulling it into smart, engaging and easy-to-read copy that communicates what makes them unique. My core services are: Website Copywriting Personal Brand Copywriting Copy Coaching AI Content Humanisation ...But whatever word-y project you have in mind, I'm pretty sure I can help.

Distinction isn’t just about standing out. It’s about standing for something people can believe in. When brands live from the inside out – not just saying the right words, but proving them in everything they do – people feel it. They believe it. They trust it. It’s like baking a delicious pie – every slice, every bite, every moment should carry the same flavour. That’s how a brand becomes not just the one people notice, but the one they crave. I’m an award-winning Head of Copy & Content and shortlisted Senior Brand Strategist with more than twenty years’ experience helping global B2C, B2B and charity brands – and the NHS – find their flavour and serve it consistently, everywhere it matters. A regular freelance partner to agencies like The Gate London and Unreal Digital Group, I’m equally at home working directly with brands like bp pulse and Future First. My work has sparked rebrands and repositionings that have stood the test of time – and campaigns that have won a host of awards. Most recently, a Marketing Society Excellence Award with The Gate London team for SMARTY Mobile (VodafoneThree). If you’re looking for strategy and storytelling baked into every slice of your brand and content, let’s talk. Email: natalie@brand-distinction.co.uk

Copywriter. Storyteller. Bookworm. Owned by a dog that looks like a sausage. Hello there, I’m Leesa. A copywriter and psychology nerd with a relentless fascination for how we think and relate. But let’s talk about you. You’re a busy business owner. You’re good at what you do. It’s the thing you do best. But there are all these other things you need to think about. Like keeping your website updated, SEO, email campaigns, sales pages, blogs, social media and thought leadership. And if only you had a content strategy that would market your business for you while you sleep. But you just don’t have the time, you don’t know where to start, and you’re not even sure what a content strategy is. I can help. I can help a lot. I’ll pull that jumble of thoughts out of your head and turn it into something clear and concise. Something that sounds like you, tells people what you do and highlights how good you are. Something that keeps working for you while you focus on other things. You’ve got enough to do, let me take care of your copy. I’m really good at it too because it’s the thing I do best.

I’m a Senior Copywriter and Content Strategist with 8+ years of experience working with global brands like PayPal, Adobe and TCS, as well as award-winning agencies and tech startups. Thanks to AI, creating content has never been easier. Creating genuine connection, however, is harder than ever. With a background in psychology, I stay focused on the person behind the screen: what they care about, what confuses them and what will help. I’ve written about AI, cloud transformation, cyber security, multicloud networking, health technology, fintech and payments, as well as education, HR, e-commerce, insurance, mortgages, sustainability — and plenty more in between. Whatever the subject, my goal is to make complex ideas feel clear and worth caring about. Sometimes that means technical writing backed by in-depth research for an ebook, white paper or report; other times it’s creating a conversion-focused ad or landing page. Beyond words, I also develop content strategies, brand messaging and tone of voice guidelines. Big or small, short or long, I’ll craft your message so it connects with your audience and drives real impact. 📣 Visit my website for recent projects and pricing If you already have a brief, I’m ready to help bring it to life. If you need guidance, I’ll work with you to develop a bespoke plan. Drop me a message for a free, no-strings strategy chat. 🦄 Brands I’ve written for include:
 Adobe · Anaplan · Cloudera · CPI Cards · Equinix · ESI Group · F1 Consultancy · Havas · HeadToHelp · Ideagen · Instructure · LinkedIn · OpenText Cybersecurity · Palo Alto Networks · PayPal · Rimini Street · Riverbed · Send · Siemens · Sticky.io · Sutherland Global · TCS · Tetra Pak · Vialto · Visionable · Wolsey Hall Oxford · Yell Business --------------------------------- Sophie was absolutely wonderful to work with, and her attention to detail and organisation skills are second to none. I highly recommend booking Sophie for your next job, you won't go wrong! - Shwetha, Client Services, bbp agency It’s not often that you have the opportunity to work with a writer who’s as flexible and kind personally as they are talented professionally. But Sophie is not-your-average writer. “Exceptional” is the first word that comes to mind. - Kristen, Lead Writer, Just Global Sophie delivered some great content work for us. She understood the brief and got a handle on our client's industry really quickly. She turned the work around quickly and delivered it at a high level. Would definitely recommend Sophie to anyone. - Cosmo, Founder, Humanworks Sophie is an extremely talented individual and I am fortunate to have had her on my team. Her passion and enthusiasm for healthcare is inspiring. She is hardworking, dedicated and an absolute team player. I would highly recommend Sophie, and whoever lands her next - you are very lucky! - Vaishali, Head of Marketing, Visionable You have truly been amazing, praying we get to work together again as it’s been a delight. - Harriet, Digital Strategy Director, Havas People

More of a copyeditor than a copywriter. Good at taking complex subjects and breaking them down for any audience level. I can teach pretty much anything to anyone. Varied background, started in STEM, worked in hospitality for a while, and now in adtech. Currently working in adtech, editing e-learning courses for an international audience. Creating and maintaining our company style guide and developing our TOV.

Engage, persuade and convert your audience with expertly written ads, landing pages, emails, web content and UX copy. Simple, high-impact, strategic marketing copy. How I can support your cross-functional team: ✅ Persuasive copywriting rooted in behavioural science ✅ Complex information becomes clear and simple ✅ Strategic thinking that ensures copy aligns with broader business objectives ✅ Efficient production using AI tools ✅ Deadlines? Always met. Regulations? Always followed. Strategic storytelling My approach combines behavioural science, strategy, and storytelling to motivate action. I bridge compliance and creativity, translating complex subjects into conversations that speak to your audience and get results. Using AI smartly I use AI to support my writing. It brilliantly and efficiently fetches information, but it's flawed in its ability to capture emotional nuance or personal connection. The real magic happens when human empathy and emotive storytelling bring the words to life. Let's connect Drop me a DM – I'd love to hear from you. Strategic Copywriter | Creative Copywriter | Direct Response Copywriter | Landing Pages | Email Copy | Social Media Advertising | Tone of Voice | Behavioural Science | Copy Editing | Healthcare & Pharma Copywriter | Digital Marketing | UX Copywriting | Regulatory & Compliance | ABPI Compliance

Meet your new favourite freelance copywriter: one with 15+ years' experience, a client list that speaks for itself, and a refreshingly straightforward way of working.