UK Copywriters Directory - Tone of Voice

Hi there! Thanks for stopping by - my name is Emily Haddington and I'm a senior copywriter and UX writer with more than a decade of experience writing for small to medium companies, start-ups and household brands. Some of my clients have included HSBC, JP Morgan, Vodafone, P&G, TUI, Aquafresh, Taylor Wimpey, Microsoft, Google and Expedia. Sure, I'm a generalist - but to my mind, a good copywriter should be able to write about literally anything. I'm the co-founder of Haddington & Haddington, a Suffolk-based agency offering copywriting and UX writing services alongside AI copy rewrites and humanisation. I run the agency with my husband, David Haddington - an extremely talented web, digital, print and UX/UI designer. (He does a bloomin' good illustration, too). Copywriting I have a wealth of writing experience across a huge variety of sectors. Whether it's creating product descriptions for a small online start-up selling caravan upholstery, or UX copy for mortgage products for household names like HSBC, I can help with any project. Big or small, B2B or B2C. I've helped small local companies in Suffolk to sell more honey by improving their landing page copy, and I've given Marriott Hotels its key tagline for the naming of a luxury new hotel in Budapest. Whatever the copywriting challenge, I'm here to take it on! UX Writing Many copywriters say they're UX writers, but they don't have any UX background or design reputation to back it up. UX writing involves more than being able to write micro-copy for a button, or knowing your way around a wireframe. My agency is fully accredited by qualifications from the UX Design Institute, and we perform user testing and UX research alongside content design. I know the UX design process inside out - from user surveys and competitive benchmarking at the start, through to user flow analysis, affinity diagrams and customer journey mapping, and then user flows, wireframing and prototyping. I've been involved in UX writing projects for large brands such as JP Morgan/Chase, Vodafone and HSBC. AI-to-human copywriting services I’ll take your copy and strip out all the filler, AI buzzwords and jargon. What you’ll get is writing with a warmer tone, clear purpose, and a voice that truly reflects your brand. Gone overboard with ChatGPT? Or maybe that free AI content bot didn’t make the cut? If you’ve ended up with loads of articles that just aren’t converting, I can help. I'm used to rewriting large volumes of AI-generated content that’s missed the mark. Whether it’s product descriptions, service pages, or blog posts, I’ll transform flat, robotic copy into clear, natural content your audience actually wants to read! Get in touch with me today at emily@haddingtoncreative.com

As a qualified interior designer and experienced business, social media and magazine writer, I can help you promote your home interiors related business, ease your workload and free up your time. Everything I write is tailored to meet your goals, SEO friendly and written to appeal to your ideal client. Leaving you free to do what makes you happy.

I'm Jess, a professional writer and editor with over 15 years' experience, and a provider of flawless copy in good journalistic style. I'm particularly good at writing about complex business models and technology in layman's terms. I've been told: “You're the only journalist who's written about our product and actually grasped what it's all about.” I've also heard: “You have a gift for writing about boring stuff and making it sound interesting.” Writing is what I do. For nine years I was features editor on the B2B bus and coach magazine routeone, and then editor of its sister magazine Group Tourism & Travel, visiting and writing about businesses from all sorts of angles – tight-knit family links, clever innovations, business longevity – always with the intention of showcasing to other business leaders how they could adopt bits of best practice. Since those days I’ve turned my hand to freelance B2B copywriting, quickly becoming an expert in topics from eCommerce and manufacturing to lead generation and account-based marketing. My focus is always on my client’s USPs, and what makes their business such a great choice for its customers. If you want truly outstanding copy that highlights what only you as a business can do - and for a great rate - drop me an email: jessamy.chapman@outlook.com

Tell your story effectively - so you attract, nurture and persuade your audiences I'm a Birmingham-based B2B copywriter and content marketer with a proven track record across manufacturing, energy, technology, property and more. Whether you’re looking to raise awareness, generate leads, facilitate growth or raise finance - I can help you tell your story in a way that makes an impact. When you work with me, you get: Razor-sharp thinking at all levels, from strategy to syllables (yes, syllables matter and I take them seriously) The right words, because copywriting isn’t about stringing any old words together: it’s salesmanship in print and on screen Commercial mindset that keeps your goals front and centre (I don’t do vanity marketing) Flexibility that helps you wow your clients, your boss and any other stakeholders, so you look good and deliver greater value Benefit from a broad range of B2B copywriting services: Branding: Value propositions, personas, tone of voice, slogans Digital: Websites, landing pages, email marketing, online advertising Content: Content strategies, blog posts, infographics, case studies, white papers Print: Brochures, direct mail, marketing collateral, newsletters, advertising Training: Sessions on copywriting, content marketing and digital marketing Clients include the Aluminium Federation, Nordcloud, Engage Hub, Corstorphine & Wright and Royal HaskoningDHV. My previous experience includes copywriting and head of content roles at award-winning agencies. To give you an idea of what it's like to work with me, here are 3 testimonials: "Anna is an absolute professional. Her ability to take even the most obscure and/or complicated subject matter and turn it around quickly, accurately and on brief – time and time again – really is amazing. I can safely say Anna is one of the most intelligent people I have worked with, but it’s not just this which makes her an absolute asset – she’s friendly, always upbeat and an absolute perfectionist." (Marketing Manager, Professional Services) "Anna is awesome. She takes our waffle and makes it make sense, so it says exactly what we want to say." (Commercial Director, Electronics Manufacturer) "Gunning Marketing has been a great partner for us for many years. Not only do we get great copy, but we get valuable strategic input on how to position the practice in our markets and in line with our growth ambitions." (Marketing Manager, Architectural Practice) Email me at anna@gunningmarketing.co.uk or call me on 07828 536 728 to chat about your project Visit www.gunningmarketing.co.uk to see case studies and more testimonials (You can also browse 4 case studies in the Portfolio section just below.)

Copywriter. Storyteller. Bookworm. Owned by a dog that looks like a sausage. Hello there, I’m Leesa. I see you and I see your problem. Your hard work is paying off. You’re so damn good at what you do that you’re expanding, hiring new staff, and going after a wider customer base. That’s bloody brilliant. Only thing is, that old generic messaging just won’t do anymore. You’ve got some decent copy out there, but you’ve also got this sneaking suspicion that it’s all a bit…patchy. I get it. When you started out, you were juggling more balls than my sister at that hen do. You just needed to chuck some words up. But now you’re playing in the big leagues, you can’t get away with saying you unlock and elevate stuff anymore. You could hire a copywriter to write one thing, for one moment, in one format. Or you can build a solid brand story that will inform every marketing asset you create from here on in. Hello, I'm Leesa. I'm a copywriter with a background in social sciences, comms, and leading large teams. I know words, I know people, and I've been studying storytelling for over two decades. 𝗙𝗶𝗿𝘀𝘁 𝗼𝗳𝗳, 𝘄𝗲 𝗻𝗮𝗶𝗹 𝗱𝗼𝘄𝗻: Your customer - the thing they want, the thing that’s getting in their way, and why it matters. Then you make your entrance, and you help them win the day, with feeling. 𝗦𝗲𝗰𝗼𝗻𝗱, 𝗲𝘃𝗲𝗿𝘆 𝗯𝗿𝗮𝗻𝗱 𝘀𝘁𝗼𝗿𝘆 𝗵𝗮𝘀 𝗮𝗻 𝘂𝗻𝘄𝗮𝘃𝗲𝗿𝗶𝗻𝗴 𝘃𝗮𝗹𝘂𝗲 𝗮𝘁 𝗶𝘁𝘀 𝗰𝗼𝗿𝗲. We'll make it clear who you are and what you stand for. Because people choose businesses that share their values. Simple as. And finally, we’ll create your 𝗠𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 𝗛𝗶𝗲𝗿𝗮𝗿𝗰𝗵𝘆. This is your scaffolding. It tells you what to say first, second, and third, so your audience gets it quickly and clearly. 𝗬𝗼𝘂 𝘄𝗼𝘂𝗹𝗱𝗻’𝘁 𝗯𝘂𝗶𝗹𝗱 𝗮 𝗵𝗼𝘂𝘀𝗲 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗳𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻𝘀. 𝗜𝘁’𝘀 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝘄𝗼𝗿𝗱𝘀. "Leesa's copy is outstanding, and she's very easy to work with, enthusiastic, responsive, and just gets us." Kevin Hayler, Sales Made Easy "Leesa has been a fantastic addition to our marketing efforts as our go-to copywriter for the UK market." Gustav Haag, Solar Sherpa "The results have been almost immediate." Conrad Mepham-Stone, Consoul NLP 𝗗𝗠 𝗺𝗲 and tell me where it hurts. Leesa x

Copywriter, author, thought leadership writer, disruptive consultant, personal branding expert, ghost-writer and journalist with almost 39 years of experience as a professional writer. I believe I am among the very best copywriters working in the UK and globally. I work mostly remotely, for clients across the world. I have written for and consulted for clients across business, charity, quangos and politics. These include Channel 4, Transport for London, Amazon, Borkowski.do, Edenspiekermann, Airbnb, Red Bull, Open Data Institute, NESTA, RatedPeople, Natwest, Arts and Humanities Research Council, Debt Hacker, Child Poverty Action Group, Freuds, Hays, ThoughtLDR, Allegory, LastMinute.com, HaMuch.com, Founders Pledge, Humanade, Vivienne Westwood and HSBC. I write to a very high standard and my work on architecture, AI, LLMs, BCorps, technology, building, construction, youth subcultures, fashion, the arts, data, health, campaigning and artists can be found in the Guardian, Sunday Times, Daily Telegraph, FT and Dwell magazine. I also write about these topics for commercial clients, taking them into tier one media with thought leadership, personal branding, ghost-written op-eds and ideas for PR campaigns. I work both remotely and in-house, taking on contracts or working ad hoc, as needed. My copywriting and consultancy work has a dedicated website at thisidea.co.uk. I have written two books for major publishers and am comfortable writing for online or for print, producing short SEO-friendly copy that will keep people reading or blogging in your brand tone of voice. I am at home generating ideas, writing charity leaflets or penning 4,000 word essays for artists' catalogues. I have also been called in to deliver corporate emails, ghost writing for CEOs and founders, site architecture, strategy, charity campaigns, bids and major copy overhauls for websites and apps. I have written financial copy and terms and conditions for online and offline business. I am known as an innovator and am often ahead of the curve, which is why I have also been asked to carry out re-brands and re-thinks for major PR agencies. I can promote your organisation via thought leadership, ghost-write for your CEO, write staff profiles and blogs, or even teach staff how to write well for your business. My work is cited in several dictionaries, is part of the Open University English syllabus and has inspired several university research projects. I also work regularly with academics and universities. I am director of a company that deals in social history and the arts, which is one of my specialisms. You can see my journalism and books at iainaitch.com. Let's set up a meeting to discuss what I can do for you. "Iain is part of a community of collaborators I deploy when I am stuck for ideas or need inspirational copy. His propensity for and knowledge of left-field ideas is a thing of wonder." Mark Borkowski, founder Borkowski PR "Over the last two years, I have enjoyed working closely and collaboratively with Iain, who is highly-adept at picking up and running with the latest ideas in AI, data, and technology. He has a knack of making the new, and the complex both interesting and accessible for a wider audience. He does this without loss of rigour, he does not 'dumb down', and produces material that finds favour with existing experts. Moreover, he is able to come up with original takes on developments in AI, data, and technology that command the media’s attention. He always adds a distinct human touch to his work, whether that be thought leadership, speech-writing, or ideas for media content, making considered arguments during the creative process and in his finished work." Sir Nigel Shadbolt, Executive Chair of the Open Data Institute and Principal of Jesus College, Oxford. "It’s clean its lean and it does exactly what I want it to do. You’ve brought my idea to life, beautifully. I can’t thank you enough for all your hard work." Michelle Grahame, Director, Virtually Working "Iain’s creative mind is the sort one wants to handle problems. He scurries away and quietly broils up a series of marketing and public relations ideas that lesser people would only conceive with breathtaking amounts of off-label medication. I endorse Iain’s abilities, and his good sense to put them in the service of legal commerce rather than villainy." Jason Martin, CEO, Iotum

I’ve a knack for transforming jargon-heavy ideas into clear, engaging stories that drive conversions. With a background in business journalism and a physics degree, I blend analytical precision with creative flair to craft content that resonates. What I Do: I write website copy, blogs, white papers, case studies, and advertorials that speak directly to your audience. My speciality? Plain English that captivates and converts – whether it’s for a fintech startup, a private equity firm, or a travel brand. I dig deep to understand your business, then deliver content that’s sharp, reader-friendly and results-driven. Who I’ve Worked With: From global players like CNBC (writing advertorials for the Abu Dhabi government) to UK titles like Elite Business and Elite Franchise, I’ve helped businesses of all sizes shine. My portfolio includes international private equity houses, SaaS companies, and British SMEs across finance, telecoms, property and the franchise sector. What My Clients Say: • "Like a sponge, he absorbed my website. Then with brevity and clarity, infused it with The David 'Ryanesque' Touch." - John Dearden, Manchester engraver • "Best investment for any business." - Natalia Barbour, Bureau Arcturus, Guildford Let’s Talk: Ready to make your content work harder? Let’s chat about how I can help your business stand out.

👋 Fed up with bland content that doesn’t achieve what you want it to? 👋 Need some help finding angles, pinning messages down and articulating them clearly? 👋 Want to create thought leadership that gets you noticed and makes people remember you? I’m Anna Milan, and I can help. I’m a freelance B2B copywriter and content writer with more than 20 years’ experience. Creating knockout content is not just about words - I can also help you figure out what to say, so you stand out and demonstrate your authority, and communicate it clearly and effectively. Many of my clients are in B2B technology, which gives me a fantastic insight into lots of different vertical sectors. Thanks to that, I can and do work across other B2B industries like manufacturing, business intelligence and logistics. If you need: 📣 Blog posts 📣 Articles 📣 Case studies 📣 Web copy 📣 Email marketing or any other kind of copy, drop me a line for a no-pressure chat. Or take a look at my website for examples of my work.

Trusted by publishers, brands, creative agencies, galleries, arts organisations, artists, museums, and cultural centres. As a skilled wordsmith, I’ve worked on 3-word straplines, 300,000-word books, and many varied digital and print projects in between. My writing and editing work has helped win awards, funding, and major contracts, securing income for clients from £500 to £5 million. Whether you’re facing a blank page, half-started draft, or ‘needs a final look’ document, I’ll help get your project publish-ready. I can help with: • Books & digital publications • Collection catalogues • Exhibition panels & interactive content • Toolkits & resources • Events & festival programmes • Workshop publications • Research & interviews • Creative agency pitch decks • Bids & tender responses • Brand language & tone of voice • Web copy, blogs, articles • Case studies • Awards submissions • Conference scriptwriting • Artist statements • Proposals • Funding applications • Artist books • Self-published titles • Poetry & story collections • Experimental artist texts This isn’t just a list of things I say I can do; these are all projects I have actually worked on for clients. I'd love to hear about your project. Email me at pip.rowson@gmail.com

I help companies of all sizes show the personality behind their business. I’m good at making the complex sound simple, and building trust by demonstrating you have your customers’ best interests at heart. This year I've worked for major investment firms including BlackRock, JO Hambro, Vanguard, Triple Point, Ashmore and Rathbones, as well as a range of smaller firms, VC portfolio companies and founders. I’ve also worked with development finance institutions, law firms and healthcare companies. So, if you need to start creating content that helps people to understand what you do... or if you're looking to sharpen up your existing content, get in touch. Recommendations: “Kevin is a talented and experienced investment writer who has a gift for turning complex and detailed investment commentary into accessible and persuasive sales and marketing materials. He’s knowledgeable, committed to his clients and works at an impressive speed.” - Lothar Mentel, Chief Investment Officer, Tatton Investment Management “Kevin is one of the most effective copywriters I’ve worked with. He’s quick to grasp the subject matter, however complicated, brings a lot of ideas to the table, and produces copy of the highest quality.” - Mike Piddock, Fintech MD and Angel Investor

Tone of voice, web copy, and manifestos to build your business on.

A down-to-earth copywriter who works with brands and businesses to create sensational stories, fun-loving copy, and sticky content to get that message across to your target market. Get in touch for... 💫 Idea Generation 💫 SEO Blog Posts and Feature Articles 💫 Web Copy and Landing Pages 💫 Product Descriptions 💫 Marketing Emails 💫 Press Releases I'm here to fire your product or service into the stratosphere and get those returns on your hard work. With my help, you'll be able to clearly show your customers just how good your idea, product or service is and persuade them to invest. I specialise in music, food, culture, art, lifestyle, and e-commerce in B2C and B2B areas. I can also adapt my writing magic to other areas. I've written for GSF Car Parts, ARKON Mounts, Magical Mushroom® Packaging, Shogun RFC, Sydney Harbour Days, Dungeon Mastering, PMT Online, and a whole ton more Get in touch today. Contact - hello@camjbaxter.com Website - camjbaxter.com Portfolio - clippings.me/camjbaxter ---------- Testimonials 💬 "I have nothing but great things to say about Cam. He's a fantastic writer and has always shown interest in our project. Plus, he's a nice person to work with. I hope I can keep working with him for many years to come!" - Florent Fabre, Dungeon Mastering 💬 "Cam has supported my business for a number of years now. With excellent copywriting skills, he's worked on web copy, product descriptions, and blogs. His insight into writing has really raised my business profile. A great guy that's easy to work with." - Marc Best, The Scooter Co & The Electric Future