UK Copywriters Directory - Tone of Voice

Looking for the right words to connect with your ideal clients? Then I can help. As an experienced copywriter, I love turning complex messages into clear, compelling content that generates more leads and sales for my clients. Clients come to me for everything from website makeovers to blog posts that actually get read and email campaigns that drive sales. I specialise in B2B writing for companies across a wide range of sectors, from technology to training, healthcare, and professional services. You name it, I've written about it. But wait, there's more! As a qualified social media strategist, I can also take the headache out of managing your LinkedIn, X/Twitter, Facebook, and Instagram presence. Need to outsource the lot? I've got you covered. Rather do it yourself? I'll train you and your team to become social media savvy. I work with amazing clients all across the UK, from London to the West Midlands, and everywhere in between. Here are just a few of the results I've delivered: I've helped a university client increase their blog readership from 9k to 67k. I've helped a medico-legal company get 500 downloads from an e-book in 24 hours. I've grown social media accounts from tiny numbers to thousands. I've helped a healthcare training company expand sales from 3-140 countries worldwide. And I'd love to help you get the same results for your business. Ready to make your marketing work harder for your business? Check out my work: www.brightwords.co.uk You can also book a call with me here: https://calendly.com/karen-bright-copywriter/one-to-one-discovery-call

Hello! I am a professional, freelance copywriter and content creator. Creating meaningful, accurate content is my passion, be it to share a brand story, connect with client bases or leverage SEO to drive online visibility. I believe that authentic, well-placed content is the best way to generate quantifiable engagement within any market. I am a certified, chartered accountant (ACCA, FCCA, Cert Acc (Open)) and a member of the ProCopywriters Alliance. My speciality is writing for clients within regulated industries, including finance, law, medicine and insurance. I am a Cert 5 Copywriter on the PeoplePerHour freelance platform and a graduate of the inaugural PeoplePerHour Academy.

Hello, I’m Alice. I write creative copy for businesses, saving you time with words that will keep your audience engaged and get your message across clearly. Perhaps you want to update your website or need help writing articles for your company website. Maybe you’re worried you’re not finding the time to write the blog you know your website really needs. Or you’d like an extra pair of hands to review some work that’s already been done. I can help you with: • Blog posts • Articles • Web copy • Ghostwriting • Tone of voice • Proof reading and editing • Website and document reviews Why work with me? I’ll get to know you and your business - so I understand what you need and the most effective way to approach your project. I’m often a sounding board for ideas and I’m always happy to share what I’ve learnt during the decade I’ve worked in communications. My briefing process is straightforward and you’ll have the peace of mind that comes with clear terms and conditions, and a structured writing process. Most important of all, I’ll deliver your work on time and on brief. I’m based in Surrey but work with clients across the UK and beyond. If you’d like to check out my portfolio, or have an idea or project in mind (however fledgling), I’d love to hear from you (alice@alicesolaiman.com / 07738 940727). What my clients say: "Alice worked with us on our website update project, ensuring our brand tone of voice was consistent throughout. She’s able to convert often complex briefing documents into something that resonates with our audience, and is confident finding the balance between flexing the tone to meet the requirements of our team, while also ensuring it sounds like WBD! We’ve been really happy with the work Alice has done for us, and her willingness to adapt to the changing needs of such a large project and the accuracy of her work has made a real impact." Kim Turner - Senior Brand & Communications Manager, Womble Bond Dickinson (UK) LLP “I got in touch with Alice as we needed help with a recruitment project. Alice worked with us to develop landing page copy, an email and pdf flyer. As part of the brief, Alice interviewed one of our members and she quickly got up to speed with our tone of voice and understood what we needed. It was our first time working with Alice, so I was pleased that her work was high quality, she responded quickly to feedback and we were very happy with the outcome.” Ismah Dar, British Dental Association “Alice helped us with our website re-write. She understood the brief and quickly got up to speed with our new tone of voice – writing a large number of lawyer profiles and updating our sector and services pages. Alice kept us updated throughout the process and has been responsive and adaptable to our needs. It’s been a pleasure working with Alice and I wouldn’t hesitate to recommend her services.” Deborah Fleming – Marketing & Business Development Director, Walker Morris LLP “Alice is a pleasure to work with – she understood the brief and delivered compelling and engaging copy for my boutique accounting practice supporting female-owned businesses. She was a great sounding board for ideas on what would resonate with my target audience. She always provided drafts in a very timely manner and captured the brand’s tone of voice and our purpose well. I would happily recommend her services to others.” Preesha Chhaya – Founder, Beaver & Bee Chartered Accountants “Working with Alice is an absolute pleasure. Her ability to grasp concept topics quickly and turn them into genuinely engaging and accessible copy is a rare skill – and one I value enormously. I also appreciate her creative input and her willingness to shape and push stories to become greater than the original brief. I cannot rate her highly enough.” Annie Scott – Head of Content and Communications, Schillings

An author, copywriter, editor, project manager. Optimisation (GEO/SEO) specialist. Working in print, online and across social media, from a blank sheet of paper to a refresh of existing material, I inform, influence and help build brands through the right language, emphasis and tone of voice. Co-director of The Big Ideas Collective and founder of multi-lingual marketing website Micro Oiseau, I hail from a media background in film production having worked with Terence Davies, Paul Greengrass and David Puttnam. Clients include: ITV plc, The University of York, The Stable Company, Holiday Cottages Group, Littlewoods Online, FERA, Riccall Care, SHINE, Skillogy, City of York Council, Bleanau Gwent Council, OVO Energy, Positive Accountants, Barbara Jacobs & Co, OVO Energy, Petros, York St John University, Joseph Rowntree Housing Trust,Horizon Leeds, UK Agri-Tech Centre and, iLivestock and York Conservation Trust. Author of 'How to Be in Business' (2024) chosen to accompany the She Can Shine female entrepreneurial startup programme based at SHINE in Leeds, UK. Author of 'How to Get Inside Someone's Mind and Stay There' (2014) winner of 2015 Small Business Book Awards, now currently published by Business Expert Press in New York. Editor on a range of non-fiction books, including: 'I Am Human Pain and Pleasure'by Martin Johnson 'How to be Good at Work' by Professor Roger Steare. 'Ethicability' 6th Edition by Roger Steare 'I Am Human: 30 Mistakes to Success' by Martin Johnson 'If You're So Clever, Why Aren't You Rich?' by Elizabeth Ward I have particular interest in the environment. Serving on the Board of Yorkshire Energy Partnership. In 2017 I became a Fellow of the Royal Society for the encouragement of Arts, Manufactures and Commerce. These days, when writing for humans, it pays to be one.

I help founders and marketers figure out what their brand believes, and translate that into words and ideas audiences can’t resist. Simple in theory. Miraculous in practice.

Specialist travel copywriter who helps brands go from invisible to visible in AI search. Unlike other professionals who have an SEO, marketing or editorial background, my entire career (15 years) has been in travel. Few people understand the industry and different customer types like I do, and this allows me to create high-impact content that surfaces your brand online. How do I help? Well, I strategize, create and optimize content that answers the very questions your potential clients are asking online. Because if there's one topic people research and ask questions about, it's travel. ❓ "What's the best tour operator for Patagonia?" ❓ "What luxury hotels have a rooftop pool in Lisbon?" ❓ "What are some less touristy places in Japan?" And in the new age of online search, you now have a real opportunity to show up in these answers when legacy search engines may never surface you. I help you get there. Who I work with: 🏨 Hotels 🌍 DMCs 🧭 Specialist tour operators 💻 OTAs 🧳 Independent travel agents 🏢 TMCs 📍 DMOs / tourist boards ✈️ Airlines ✨ Luxury travel brands I work alongside content marketing teams and specialist content agencies, as well as directly with founders at smaller businesses. My process: 1️⃣ Search data analysis: evaluating where you show up, where you don't 2️⃣ Question mapping: designing the exact questions your ideal clients are asking 3️⃣ Competitor research: seeing who's winning the queries you want 4️⃣ Content plans: plotting what to build, and in what order 5️⃣ New content writing: creating pages that read like a human wrote them 6️⃣ Existing content optimisation: fixing what you've already got 7️⃣ Ongoing monitoring: tracking visibility as competitor content evolves 8️⃣ Authority building: spreading your content beyond your website onto different channels Why me: I've worked on SEO/AEO/GEO content for big names like Expedia and Trip.com, and for small operators too. Before going into marketing, I spent 10 years selling travel. That means I know the questions your customers ask, because I used to answer them every day for decades. That's what makes the strategy work. Unlike generic AEO/GEO specialist, I'm not guessing at intent, I've lived it. Testimonials Ready to go? Then let's chat. 📧 Email me 📱 WhatsApp me (It's my business number, so message any time of day) 💼 Connect with me on LinkedIn

More of a copyeditor than a copywriter. Good at taking complex subjects and breaking them down for any audience level. I can teach pretty much anything to anyone. Varied background, started in STEM, worked in hospitality for a while, and now in adtech. Currently working in adtech, editing e-learning courses for an international audience. Creating and maintaining our company style guide and developing our TOV.

Hi, I'm a friendly, experienced copywriter based in Glasgow. I’ve got over six years of experience creating content that makes people want to buy services, experiences and products. Writing should have personality and that’s what I can bring to your brand. I'll always avoid waffle and write clear, understandable, interesting content that gets your audience engaged. SEO always comes as standard but there’s no writing for the ‘bots here. Some things I've written words for include webpages, e-newsletters, social media, blogs, marketing campaigns, brochures, advertorials, direct mail pieces, press releases, product descriptions, leaflets, point-of-sale and toilet seat lids … thankfully the last one didn’t go down the pan! I’ll put the love and care that you would expect into creating great content for you to get people looking, talking and most importantly, buying.

I'm a brand copywriter and tone of voice strategist based in Nottingham, UK. I’ve created voices and stories for JoJo Maman Bébé, Morrisons, David Austin Roses, and England Lacrosse, along with stacks of smaller (but equally brilliant) brands. And over the past decade, I’ve written pretty much everything about everything for everyone.

Hey! I'm Amber, a freelance senior copywriter. I specialise in brand language. With over a decade in-house at some of the UK’s most well-known global consumer brands, I’ve written for every customer touchpoint and have guided verbal identities through growth, change and exciting new markets. My experience means I know the ins and outs of creating consistency at scale, as well as the strategic aspects of guiding a verbal identity through a launch, expansion or rebrand. I love working with clients that are committed to making a difference to the world we live in. Whether you’re building a new brand or evolving an existing one, I craft copy that makes customers think, feel and do. So, if you’re struggling to nail clear brand messaging, need compelling website copy and engaging email campaigns or just want to cut through the AI-written noise, you’re in the right place. Want me to slot into your team? No problem. Need me to work alone? I'm on it. Either way, I’ll bring the essence of your brand to life with words that truly connect with your audience, leaving you free to concentrate on all the other things you need to get done. Projects I work on include, but are not limited to… ———————— ✨ Brand foundations Brand language workshops, tone of voice guidelines and core brand positioning. 💻 Website copy Strategic website copy for startups, growing brands and established businesses. 🎊 Campaigns and launches Integrated campaigns, launch messaging and multi-channel copy. ✉️ Email and lifecycle copy Welcome sequences, nurture journeys and customer communications. 🎁 Packaging and brand collateral Packaging copy, brochures, sales materials and supporting brand assets. Want to know more? Take a look at my website below, or drop me a line at amber@ambermorgancopy.co.uk. I'd love to hear from you!

Experienced B2B/B2C copywriter based in Sevenoaks, creating engaging content for businesses and marketing agencies. I specialise in creating content for clients in the financial sector. Now also doing AI content editing. If you'd like to hire me to write or edit for you, just give me a call.

Want to increase footfall and revenue? I create high-converting web content for businesses such as heritage attractions through Done-For-You Google / AI-Search friendly content - both from scratch and upgrades to existing elements. With 25+ years' experience of websites, I know what works, and what doesn't. With a vast experience of digital content writing, I make sure your potential customers have what they need, rather than what you think you need to tell them. I can manoeuvre within your existing website design, or your yet-to-be launched new layout. Hire me for one-off projects, website content migrations or 'plug and play' social media. I also provide practical training in how to wow with your web content, social media and entice the Google and AI search robots to your website. Lovely words from happy clients: “Helen performed a variety of services for us, ranging from a MOT of the website to leading a SEO workshop. Helen’s friendliness, enthusiasm and care was palpable throughout the process. The results have been extremely helpful. Helen’s way of presenting reports has allowed us to easily digest a substantial amount of information to carry forward a number of changes.” - Joseph Priestley, Head of Marketing and Communications, York Minster “Smart, professional, creative… Helen was a pleasure to work with, helping craft a dynamic, interesting and up-to-date website and leaving me free to do the projects I love the most. Her ability to turn ideas into reality was very much appreciated.” - Lucy Adlington, New York Times bestselling author “I have used Helen on a website re-write, Amazon pages and social media copy. After one simple call, Helen is able to take on a brief and run with it. She brings the brief to life, understanding what the client wants and reflecting the personality of the brand and the founders perfectly. Helen sets clear deadlines and requirements, and she always delivered on time. I would absolutely recommend Helen for any copywriting you may need.” - Amber Stubbings, senior marketing agency executive Please get in touch to chat about: ● making your website truly earn its keep ● retrofitting high-converting web content into an existing design ● discovering quick wins with a website MOT