UK Copywriters Directory - Tone of Voice

After almost a decade of professional writing roles in sectors such as PR, news, e-commerce and travel, I launched as a freelance copywriter in 2020, and currently going into my 5th year of business! With SIXMOONS Copywriting & Content, I specialise in uplifting brands with glowing, personality-led copy and content. Get in touch if you can't find the right words, or if you simply want more time to get on with business while someone else does the writing stuff for you. Also, if you are a fellow copywriter - say hi! www.sixmoonscopywriting.com Insta - @sixmoons_cc Email - hello@sixmoonscopywriting.com LinkedIn - Corinne Homer

I’m a Senior Copywriter and Content Strategist with 8+ years of experience working with global brands like PayPal, Adobe and TCS, as well as award-winning agencies and tech startups. Thanks to AI, creating content has never been easier. Creating genuine connection, however, is harder than ever. With a background in psychology, I stay focused on the person behind the screen: what they care about, what confuses them and what will help. I’ve written about AI, cloud transformation, cyber security, multicloud networking, health technology, fintech and payments, as well as education, HR, e-commerce, insurance, mortgages, sustainability — and plenty more in between. Whatever the subject, my goal is to make complex ideas feel clear and worth caring about. Sometimes that means technical writing backed by in-depth research for an ebook, white paper or report; other times it’s creating a conversion-focused ad or landing page. Beyond words, I also develop content strategies, brand messaging and tone of voice guidelines. Big or small, short or long, I’ll craft your message so it connects with your audience and drives real impact. 📣 Visit my website for recent projects and pricing If you already have a brief, I’m ready to help bring it to life. If you need guidance, I’ll work with you to develop a bespoke plan. Drop me a message for a free, no-strings strategy chat. 🦄 Brands I’ve written for include:
 Adobe · Anaplan · Cloudera · CPI Cards · Equinix · ESI Group · F1 Consultancy · Havas · HeadToHelp · Ideagen · Instructure · LinkedIn · OpenText Cybersecurity · Palo Alto Networks · PayPal · Rimini Street · Riverbed · Send · Siemens · Sticky.io · Sutherland Global · TCS · Tetra Pak · Vialto · Visionable · Wolsey Hall Oxford · Yell Business --------------------------------- Sophie was absolutely wonderful to work with, and her attention to detail and organisation skills are second to none. I highly recommend booking Sophie for your next job, you won't go wrong! - Shwetha, Client Services, bbp agency It’s not often that you have the opportunity to work with a writer who’s as flexible and kind personally as they are talented professionally. But Sophie is not-your-average writer. “Exceptional” is the first word that comes to mind. - Kristen, Lead Writer, Just Global Sophie delivered some great content work for us. She understood the brief and got a handle on our client's industry really quickly. She turned the work around quickly and delivered it at a high level. Would definitely recommend Sophie to anyone. - Cosmo, Founder, Humanworks Sophie is an extremely talented individual and I am fortunate to have had her on my team. Her passion and enthusiasm for healthcare is inspiring. She is hardworking, dedicated and an absolute team player. I would highly recommend Sophie, and whoever lands her next - you are very lucky! - Vaishali, Head of Marketing, Visionable You have truly been amazing, praying we get to work together again as it’s been a delight. - Harriet, Digital Strategy Director, Havas People

More of a copyeditor than a copywriter. Good at taking complex subjects and breaking them down for any audience level. I can teach pretty much anything to anyone. Varied background, started in STEM, worked in hospitality for a while, and now in adtech. Currently working in adtech, editing e-learning courses for an international audience. Creating and maintaining our company style guide and developing our TOV.

Hi - thanks for taking the time to look me up! Want to Sell More of Your Stuff to More People, More Often, for More Money? Contact Me Today... Here's the Good News: With my words on your website or in any of your marketing materials, you'll sell loads more of your stuff to more people, more often...and at better prices. So, if you: • own a small business that needs to improve marketing ROI, • are an internet marketer who wants to boost your online sales, or • run an established bricks and mortar company pushing to increase market share ... ...then I can certainly help you get your marketing messages 'out there' in front of the right eyeballs. Engagement can be difficult after a Pandemic... And it's no easier during a security crisis (Russia in Ukraine), an economic downturn, record inflation and national unrest! It's true to say today's socially distanced digital marketplace demands powerful direct response copy more than ever before. Why? Because it cuts through all the above. Removes extraneous clutter and ‘noise’. People still need jobs, health care, economic security, freedom of choice, and a degree of certainty and stability in their lives. None of these come from central government or the media. They come from successful businesses like yours, and the goods and employment you provide. Stimulating direct response copy drives engagement (clicks, conversions, leads), expands your customer base, encourages more of them to buy what you're selling or promoting, and it smashes sales 'out of the park.' If you agree, contact me today to arrange a brief discovery conversation and get the ball rolling. We can pick up over Zoom or Skype if you like, but do it now, while it's fresh in your mind. I’m in your corner… I love to work closely with clients to create and present their marketing information persuasively in their own 'voice'. Do you want to engage with and inform potential customers about your company, your products, and the services you provide? Let me know what I can help you with, and I'd be delighted to share some input, advice, or feedback with you in strict confidence. Copywriting isn't a 'black art'... However, it needs expertise, training, and experience to make it effective. Don’t worry; I'll provide all of that for you. I can deliver copy and content in many forms and formats. Here are a few examples to explore or consider: • white papers • case studies • blog and social media posts • advertisements and promotions • product descriptions • sales brochures • sales letters • articles • web copy, pages, or other information for your website. I can also write and present the content of a proposal, agenda, or ‘argument’ for you. For example, if you need to: • persuade funders to provide you with a grant or finance facilities, • promote a political, charitable, or environmental agenda, or • 'sell' a unique or insightful point of view, I can help. Powerful, persuasive, profitable copy creates sales and other commercial opportunities. It’s often described as ‘Salesmanship in Print’, and generates positive engagement with potential customers, clients, stakeholders, or employees. It compels people to take an action or make a decision - to buy, to find out more about you and your products, or to support your cause. "Simples!" as Aleksandr the Meerkat would say. Actually, it's never been any other way... Whether you sell personal or professional services, diamonds, jet aircraft, or handmade shoes, you need copy and content that promotes them to potential customers. I'm the copywriter to create that for you. I produce compelling copy that quietly works 'hands-off' (on autopilot) even while you sleep, 24 hours a day, 7 days a week, 365 days a year (including holidays and weekends). It's the type of stimulating copy and content that relentlessly drives your buyers, clients, or members, to make a purchasing or engagement decision. Get it right and it's an investment. Get it wrong and it can be a massive cost. You might have the best product or service in the world, at the best possible price. But if people: • don't know about it, • can't understand the benefits of using or owning it, or • haven't a clue how to get their hands on it, ...then you just won't sell it! Perhaps that's where you are now? If so, then... • Talk to me about your current challenge. • Sound me out on an idea. How would it feel to be able to take your business or venture to the next level? To get a no-obligation quote from someone who's working tirelessly to become the Top Copywriter in UK (or at least Yorkshire, Lancashire, and the North), • ping me an email, • connect with me on LinkedIn, or • speak to me now - call me on 07971 926680. Alternatively, if you already know what you need, click here to give me a more detailed brief. Why not contact me now, while the ideas are fresh in your mind? It would be great to hear from you. Let's see if we have any common ground or ideas on which we could collaborate. Call or email me today.

A strategy and tone-of-voice-led copywriting and communications specialist. I believe that every piece of marketing should have a strategy behind it. I work with business owners and agencies to provide a comprehensive approach to their marketing, communications and business strategies.

Hi. Hey. Hello. Finding the right words is tricky. People pay me to play with words. Because words are important. Words can confuse. Raise a smile. Paint a picture. Cause offence, anger. Make you switch off or zone out. Stir emotion. Spark a memory. Engage. Educate. I help brands, clients and small businesses get their message across to the people that need to hear it. I add a human touch, so good ideas don’t go to waste. And in a way that doesn’t make them sound like a corporate robot. Choosing the right words is an art. But more than that, they can help you stand out from your competitors, shape relationships with your customers, even save you pennies (and pennies make pounds). ---------- Kind words... “the sort of mind that I imagine must be able to put together a 1,000 piece jigsaw puzzle” Leigh is a fab writer. I was lucky enough to manage her while we were working with a large financial company. And during that time, I regularly heard about how she was a solid wordsmith. But also that she was able to absorb and somehow remember the intricacies of the industry. She has the sort of mind that I imagine must be able to put together a 1,000 piece jigsaw puzzle in her head. But instead of a jigsaw, it's a thousand letters. And she's making sure they all fit together. Lewis Dowling – writer, storyteller, consultant

Bringing a journalist’s eye for detail, nuance and story to copywriting projects for clients in the property and interiors sector. I’m a specialist property and interiors copywriter creating copy for websites, brochures and blogs. Let me help you strengthen your connection with your customers, build brand authority and drive sales. With more than 20 years’ experience in the magazine, PR and copywriting industries, I am well placed to communicate your company’s unique message. I can create accessible, engaging copy that will resonate with your customers. My niche lies in the field of property and interiors, so most of my clients lie within these sectors. As a property copywriter, I write brochures for house builders, for example, and as an interiors copywriter I create blogs, web copy and product descriptions for interiors brands. I relish the chance to take on any topic and effectively communicate your company's message. The end result? Copy which will attract and retain new customers for your business or product. My professional writing services include: * Blogs * Website copy * Product descriptions * Press releases * Testimonials * Articles * Case studies * Social media posts * Tone of Voice Guidelines I’d love to hear more about your project. Do drop me a line to see how I could help. I'm based near Peterborough but work with both national and international clients via video call, phone and email.

Lobster Copy® 🦞 is a strategic copywriting consultancy serving select clients across the UK and internationally. We help businesses drive business growth with premium copywriting covering lead generation, conversion, branding, and thought leadership. Visit Lobster Copy® 👉 https://lobstercopy.com/ Strategic Copy. Serious Results.

Engage, persuade and convert your audience with expertly written ads, landing pages, emails, web content and UX copy. Simple, high-impact, strategic marketing copy. How I can support your cross-functional team: ✅ Persuasive copywriting rooted in behavioural science ✅ Complex information becomes clear and simple ✅ Strategic thinking that ensures copy aligns with broader business objectives ✅ Efficient production using AI tools ✅ Deadlines? Always met. Regulations? Always followed. Strategic storytelling My approach combines behavioural science, strategy, and storytelling to motivate action. I bridge compliance and creativity, translating complex subjects into conversations that speak to your audience and get results. Using AI smartly I use AI to support my writing. It brilliantly and efficiently fetches information, but it's flawed in its ability to capture emotional nuance or personal connection. The real magic happens when human empathy and emotive storytelling bring the words to life. Let's connect Drop me a DM – I'd love to hear from you. Strategic Copywriter | Creative Copywriter | Direct Response Copywriter | Landing Pages | Email Copy | Social Media Advertising | Tone of Voice | Behavioural Science | Copy Editing | Healthcare & Pharma Copywriter | Digital Marketing | UX Copywriting | Regulatory & Compliance | ABPI Compliance

Hello, Is it me you're looking for? Well, do you want ... * To connect with your customers? * To sell more products or services? * To stand out from the crowd? You do? Well, that's simply splendid, because I'm here to help. Based in the city of Lincoln, I deliver copywriting services to clients far and wide. From brilliant blogs to captivating case studies, you can count on me. Not quite convinced? Check out these words of positivity: “I approached Stuart to write create copy for our new website. Stuart was very professional in his approach from the initial email to the sign-off Skype call. The work was of an exceptionally high standard and he grasped our requirements exactly. I would highly recommend Stuart for any project and we will be using him in the future!” James Alexander - Owner of thefingerprint “Stuart is an excellent copywriter with a talent for crafting original, engaging, and highly valuable content. He is professional, responsive, and fairly priced.” Sophie Karaer - Founder & Director of Soka Studio How about now? Go ahead and drop an email to stu@creativeimp.co.uk or give me a call on 07340 218750.

Charity copywriter and editor with 20+ years' experience, passionate about capturing your tone of voice and turning curious readers into engaged supporters. Clients include Tearfund, The Salvation Army, World Vision, Age UK, Action for Children, Woodland Trust. I'm also a member of CharityComms, the Chartered Institute of Editing and Proofreading (CIEP) and the Editorial Freelancers Association (EFA).

If you’re a studio manager, head of copy, or account director at a B2B marketing agency right now, life can be tough; I know you face several huge challenges: - Unclear briefs and disengaged SMEs with limited time - Constantly fluctuating project volumes and complicated subject matters - Clients with restricted budgets and resources I've seen all these problems first-hand and I can help you fix them (well, most of them). WHY ME? - A meticulous writer who can clarify briefs and efficiently interview SMEs - Versatility to jump on projects at short notice and simplify complex topics - Dedication to finding solutions for restricted budgets and limited input A SPECIALIST COPYWRITER With extensive experience during a 30-year career as a business journalist, head of content, and senior copywriter, I'm a specialist in high-value, interview-based assets — including case studies, white papers, and thought leadership articles. I have stacks of experience across scores of B2B sectors, most recently with big B2B tech brands including: Advanced, AWS, Cognizant, Endava, GlobalLogic, Lenovo, Microsoft, Nokia, NVIDIA, Oracle, Red Hat, SAP, Snowflake, Symantec, SUSE, Think with Google, Udemy, and Unit4. > (See work examples below.) MY SERVICES As an execution specialist (not a strategist), I focus on delivering exceptional content through: 1. Ideation: Teasing out ideas, developing concepts, and refining briefs. 2. Interviews: Sourcing fresh input from SMEs for high-value assets. 3. Atomisation: Spinning out large pieces into smaller formats. 4. Repurposing: Upgrading, refreshing, and merging existing content. 5. Messaging: Generating concise, quick-start brand statements. YOUR OUTCOMES By partnering with me, you will: + Elevate copy quality by using a veteran B2B writer. + Improve audience engagement with authoritative, reader-focused copy. + Stretch your clients’ budgets by repurposing content. + Win back time for everyone through accelerated production. + Increase stakeholder satisfaction at your agency and your clients’ businesses. TESTIMONIALS “Craig is a seasoned professional with enough experience to cope with uncertainty, offer guidance to account teams, and be client-facing. He understands what we need and consistently delivers a high quality of work.” - Seán Fleming, Head of Copy, The Marketing Practice “It’s on us to make space for writers to get under the skin of a brand, but you already do this by reading closely, analysing, and taking the time to understand the detail. You ask the right questions upfront, and it’s clear you care and are invested. Your knowledge, experience, and curiosity — and that wider perspective — shows in your writing. We value all this, and our clients do too.” - Joe Barnes, Founder, Uncanny Vally "Craig responds to every brief with creativity, thoughtfulness, and a critical eye. His curiosity and proactive nature make him a valuable asset to any team." - Matt Godfrey, Creative Director, Radix Communications “You appreciated our CEO’s time restraints and proactively suggested topics without much input from us, and then wrote some excellent, well-researched thought leadership pieces which matched our brand and tone. Working with you gave us the reassurance that we were producing unique content with credibility. Thank you, Craig.” - Laura Hudspith, Head of Operations & Sustainability, Hiyield “Craig supported our content production efforts for a conference. He provided clear, polished, and well-structured writing that made reviews quick and straightforward, and he was consistently professional and responsive.” - Laia Cordova, senior marketing manager, B2B IQ HOW CAN I HELP? As a senior freelance resource, I can help you create content that adds value to your client accounts while elevating the reputation of your account managers — and the marketers they serve. If I’m a good fit for you, get in touch 😎.