UK Copywriters Directory - Tone of Voice

If you’re a studio manager, head of copy, or account director at a B2B marketing agency right now, life can be tough; I know you face several huge challenges: - Unclear briefs and disengaged SMEs with limited time - Constantly fluctuating project volumes and complicated subject matters - Clients with restricted budgets and resources I've seen all these problems first-hand and I can help you fix them (well, most of them). WHY ME? - A meticulous writer who can clarify briefs and efficiently interview SMEs - Versatility to jump on projects at short notice and simplify complex topics - Dedication to finding solutions for restricted budgets and limited input A SPECIALIST COPYWRITER With extensive experience during a 30-year career as a business journalist, head of content, and senior copywriter, I'm a specialist in high-value, interview-based assets — including case studies, white papers, and thought leadership articles. I have stacks of experience across scores of B2B sectors, most recently with big B2B tech brands including: Advanced, AWS, Cognizant, Endava, GlobalLogic, Lenovo, Microsoft, Nokia, NVIDIA, Oracle, Red Hat, SAP, Snowflake, Symantec, SUSE, Think with Google, Udemy, and Unit4. > (See work examples below.) MY SERVICES As an execution specialist (not a strategist), I focus on delivering exceptional content through: 1. Ideation: Teasing out ideas, developing concepts, and refining briefs. 2. Interviews: Sourcing fresh input from SMEs for high-value assets. 3. Atomisation: Spinning out large pieces into smaller formats. 4. Repurposing: Upgrading, refreshing, and merging existing content. 5. Messaging: Generating concise, quick-start brand statements. YOUR OUTCOMES By partnering with me, you will: + Elevate copy quality by using a veteran B2B writer. + Improve audience engagement with authoritative, reader-focused copy. + Stretch your clients’ budgets by repurposing content. + Win back time for everyone through accelerated production. + Increase stakeholder satisfaction at your agency and your clients’ businesses. TESTIMONIALS “Craig is a seasoned professional with enough experience to cope with uncertainty, offer guidance to account teams, and be client-facing. He understands what we need and consistently delivers a high quality of work.” - Seán Fleming, Head of Copy, The Marketing Practice “It’s on us to make space for writers to get under the skin of a brand, but you already do this by reading closely, analysing, and taking the time to understand the detail. You ask the right questions upfront, and it’s clear you care and are invested. Your knowledge, experience, and curiosity — and that wider perspective — shows in your writing. We value all this, and our clients do too.” - Joe Barnes, Founder, Uncanny Vally "Craig responds to every brief with creativity, thoughtfulness, and a critical eye. His curiosity and proactive nature make him a valuable asset to any team." - Matt Godfrey, Creative Director, Radix Communications “You appreciated our CEO’s time restraints and proactively suggested topics without much input from us, and then wrote some excellent, well-researched thought leadership pieces which matched our brand and tone. Working with you gave us the reassurance that we were producing unique content with credibility. Thank you, Craig.” - Laura Hudspith, Head of Operations & Sustainability, Hiyield “Craig supported our content production efforts for a conference. He provided clear, polished, and well-structured writing that made reviews quick and straightforward, and he was consistently professional and responsive.” - Laia Cordova, senior marketing manager, B2B IQ HOW CAN I HELP? As a senior freelance resource, I can help you create content that adds value to your client accounts while elevating the reputation of your account managers — and the marketers they serve. If I’m a good fit for you, get in touch 😎.

I’m a freelance senior B2B copywriter and content writer with more than 20 years' experience making words do what my clients need them to. As well as writing knockout content, I can help you work out what to say and how to say it clearly and effectively. Many of my clients are in B2B technology, which gives me a fantastic insight into lots of different vertical sectors. Thanks to that, I can and do work across other B2B industries like manufacturing, logistics and business intelligence. If you need: 📣 Blog posts 📣 Articles 📣 Web copy 📣 Case studies 📣 Email marketing or any other kind of copy or content, drop me a line for a no-pressure chat. Or take a look at my website for examples of my work.

Hello! I’m Lindsey, otherwise known as Wordy Bird, I’m an experienced freelance copywriter with a background in B2B and professional services. As you might expect from the name, I absolutely love words and what they can achieve. I love the way they can inform, persuade, convince, inspire and encourage. But more than that, I’m fascinated by the psychology behind the words. I enjoy the challenge of trying to find the right words that will motivate someone to buy your product or service. I’ve worked for a wide range of clients in various sectors including financial planning, accountancy, mortgages, marketing, IT and telecoms, charities, education and the arts.But I’ve also written about pond dye so this Wordy Bird isn’t one for being pigeon-holed. The type of projects I usually take on include: - Blog creation - Mailers, adverts - Content Strategy - Case studies, client stories - Brochures, guides - Straplines - Video scripts - Press releases - Email campaigns, newsletters - Landing pages, website copy. - Tone of voice But whatever the format, I’m here to create copy that will engage your audience and make them sit up and notice. It would be great to find the right words for your business. Take a look at my website for more details and do get in touch for a chat.

Meet your new favourite freelance copywriter: one with 15+ years' experience, a client list that speaks for itself, and a refreshingly straightforward way of working.

Hiya 👋 I'm an experienced freelance B2B fintech copywriter. I also haven't had a bad hair day in over a decade, but I'm guessing that's not why you're here. My speciality is helping fintech startups and scaleups step up, stand out, and sell more. _____ I can help you if: 👎 You're unsure how to articulate your USP in a way that persuades ideal customers (and investors) to shout: 'Here, take my money!' 👎 You're sitting on a wealth of valuable data but don't know how you could translate it into a story your audience will connect with 👎 You haven't had an inquiry or a request for a demo through your website in weeks (or months, or... ever) 👎 Your mailing list gets more unsubscribes than opens 👎 Your blog or other marketing assets sound just like everybody else's ____ How I help: 👉🏻 Wallet-opening web copy (my absolute favourite thing to work on) 👉🏻 Thought-leadership content that actually... well, leads thoughts. 👉🏻 Email nurture sequences, newsletters, and blog content people actually look forward to reading 👉🏻 Concepts and content that get you noticed. Online and offline: brochures, flyers, lead magnets, case studies and other sales and marketing assets ______ Why me: ✅ Happy clients include Amazon, Checkout.com, Finova, FinTech Insights, and Solaris ✅ 20+ years' financial services industry experience, 10+ as a freelance fintech copywriter ✅ Ruthless efficiency. I've honed my process so it's as effortless as possible for your in-house team. Fintech startup or scaleup founder or CMO in need of extra support or a fresh perspective? Book a discovery call and tell me more: 👉🏻 https://tidycal.com/andrespiteri/15-minute-consultation

As a trilingual copywriter (English, Spanish and Dutch) you can provide your brief in any of my languages. I work with trusted reviewers in the country of your target audience to ensure the texts will resonate. My network includes professional translators and copywriters with a wide range of specialisations. I have set up a website with two colleagues who work in Dutch: write-outside-the-box.eu/en/ellen-singer/ Variation is key to keep me focused. I studied history and later became a chef. I have been a technical translator for more than two decades, but have never avoided a challenge that crossed my path, which is how I started speaking at (translation) conferences and writing copy. I love learning about virtually everything, big and small, which is what keeps me motivated. Contact me if you need a copywriter on food, drinks, board games or technical products. Curiosity may have killed the cat, but it spurs me on.

Hi there! Thanks for stopping by - my name is Emily Haddington and I'm a senior copywriter and UX writer with more than a decade of experience writing for small to medium companies, start-ups and household names. Some of my clients have included HSBC, JP Morgan, Vodafone, P&G, TUI, Aquafresh, Taylor Wimpey, Microsoft, Google and Expedia. Sure, I'm a generalist - but to my mind, a good copywriter should be able to write about literally anything. I'm the co-founder of Haddington & Haddington, a Suffolk-based agency offering copywriting and UX writing services alongside AI copy rewrites and humanisation. I run the agency with my husband, David Haddington - an extremely talented web, digital, print and UX/UI designer. (He does a bloomin' good illustration, too). Copywriting I have a wealth of writing experience across a huge variety of sectors. Whether it's creating product descriptions for a small online start-up selling caravan upholstery, or UX copy for mortgage products for household names like HSBC, I can help with any project. Big or small, B2B or B2C. I've helped small local companies in Suffolk to sell more honey by improving their landing page copy, and I've given Marriott Hotels its key tagline for the naming of a luxury new hotel in Budapest. Whatever the copywriting challenge, I'm here to take it on! UX Writing Many copywriters say they're UX writers, but they don't have any UX background or design reputation to back it up. UX writing involves more than being able to write micro-copy for a button, or knowing your way around a wireframe. My agency is fully accredited by qualifications from the UX Design Institute, and we perform user testing and UX research alongside content design. I know the UX design process inside out - from user surveys and competitive benchmarking at the start, through to user flow analysis, affinity diagrams and customer journey mapping, and then user flows, wireframing and prototyping. I've been involved in UX writing projects for large brands such as JP Morgan/Chase, Vodafone and HSBC. AI-to-human copywriting services I’ll take your copy and strip out all the filler, AI buzzwords and jargon. What you’ll get is writing with a warmer tone, clear purpose, and a voice that truly reflects your brand. Gone overboard with ChatGPT? Or maybe that free AI content bot didn’t make the cut? If you’ve ended up with loads of articles that just aren’t converting, I can help. I'm used to rewriting large volumes of AI-generated content that’s missed the mark. Whether it’s product descriptions, service pages, or blog posts, I’ll transform flat, robotic copy into clear, natural content your audience actually wants to read! Get in touch with me today at emily@haddingtoncreative.com

I translate brand strategy into language that resonates, helping brands stand out with personality, clarity and impact. Collaborating with world-class agencies such as Wolff Olins, Johnson Banks, Taxi Studio, Manifest, and Territory as a senior brand writer, I craft brand voices, verbal identities and creative campaigns. I also partner directly with brands, and have a long-running relationship with Virgin that began with Virgin By Design – a coffee-table book charting the fascinating evolution of the brand from 1970–2020. After two decades as a design editor and journalist, I can dig deep to find what makes a brand tick – and express it in ways that captivate and resonate. In 2013, I launched the Brand Impact Awards to celebrate the world’s best branding. The BIAs have since grown into a key event in the design calendar, attracting world-class work from the best in the business. My role as chair of judges gives me unique insight into how brands stand out in a fast-changing world. From over a decade of intense panel debates, I’ve gained deep understanding of what makes world-class branding – knowledge I bring to every project. Every design agency works differently, so I adapt my approach to match your needs. Think of me as a senior extension of your team – bringing strategic writing expertise to your projects in whatever way works best. Whether you’re a small studio needing full-service support, a larger agency looking for specialist collaboration, or an in-house team wanting extra capacity, I’ll help create something beautifully effective. I offer day rates for focused briefs and project-based fees for larger initiatives. While I work remotely, I’m always available for key meetings when needed.

About - Are you worried that you sound the same as every other business in your field? - Struggling to pin down your brand story, positioning and tone of voice? - Do you need to bring clarity to complex topics to share with your customers or employees? - Is your copy so boring and wordy that even you yawn reading it? Since 2015, I’ve helped businesses in a variety of industries to tell their stories – corporate and product – online and offline. I work with senior leadership, comms and marketing directors and their teams, and frequently collaborate with their external agencies, too. For many of my clients, I’m an extension of their team, supporting them with one-off projects or providing regular content and copy for websites, campaigns, product brochures, corporate brochures and even awards entries (I’m developing quite an impressive track record in that department). Together, we can start from the beginning, doing the ground work to identify exactly what your brand stands for and establishing the tone of voice that will ensure your audiences want to hear what you have to say. Once we’ve established that, I can help you develop a content strategy – and help create the copy – that will turn readers into leads and sales. If you’ve already got your brand and tone of voice sussed, that’s great; it means I can get to work on your content straight away. I understand the challenges and pressures you’re facing because, before undertaking journalism training and becoming a freelance writer, I used to be a marketing and communications manager with responsibility for driving customer engagement, crafting persuasive sales copy and contributing to business growth. When we team up and collaborate – and we have a clear tone of voice to use – we can work on: • your website • e-books • white papers • articles and thought-leadership pieces • adverts and advertorials • annual/sustainability reports • newsletters – internal and external • awards entries • case studies • email campaigns • social media content Where appropriate, I use my journalism skills to support my writing with sound research and interviews with subject matter experts, either from within your business, your customers’ businesses, or from external organisations.

Are you (or your client) looking to expand into Brazil, the largest market in Latin America? You won't go very far with English materials - the most optimistic research shows that only 13% of the population are fluent in it! The truth is, if you want to sell to Brazilians, you need to sound like one. And now you can. I create content and advertising copy in my native Brazilian Portuguese - and I translate it too - for the lifestyle, hospitality and technology sectors. If you're looking for a Braziliantly Creative solution, contact me!

I am a copywriter based in Plymouth specialising in fitness, travel/tourism, corporate comms and event management. I can help you to write and edit: ✍️ blog posts ✍️ press releases ✍️ magazine articles ✍️ product descriptions ✍️ web copy. When I'm not in the office, you can find me out on a run, lifting weights in the gym or gliding along one of the many waterways around Devon and Cornwall on my paddleboard (weather permitting! 🤞) During the summer I can also be found working in Event Control at several of the UK's biggest festivals (Download, Glastonbury, Isle of Wight, Beautiful Days). So, with me, you get a copywriter who walks the walk. Scroll on down to the portfolio section to see examples of my work, and if you like what you see, scroll back up to get in touch!

You’ve built a purposeful brand and are looking to expand beyond your country's borders. But when you try to communicate your mission and passion to international customers, the message gets lost. Avoiding the usual buzzwords and clichés is a challenge, and you have a feeling that the words and copy that sound so natural in your own language feel awkward, confusing or unnecessarily complicated in English. (As someone who also markets their services in Italian, I know how hard this is). I help ethical European brands expand globally with strategic, culturally fluent English copywriting. Using my cross-cultural insight, I rebuild your messaging and texts in an English voice that’s natural and on-brand, so your international clients recognise and connect with you. Many of the businesses I collaborate with communicate with English speakers all around the world rather than specific markets, including those who speak English as a second, third or even fourth language. This takes a different approach to writing copy for a specific English market. Yes, you can play with words. But you need to do it inclusively. I can help you: - Build a consistent, confident brand voice you can be proud of (ask about Brand Voice Strategy) - Give you quick, expert feedback on your English copy, along with three actionable wins you can implement straight away (ask for the Brand Voice Checkup) - Get found, nurture international prospects and convert browsers into customers through strategic, culturally appropriate English copy (ask for English Copy & Content) - Help Made in Italy brands win global love (ask for Italian-to-English Transcreation, including SEO translation) 🌿 1% of turnover to the planet Words matter. But not as much as nature. I donate 1% of my turnover to environmental charities.