UK Copywriters Directory - Tone of Voice

Hi there, I’m Toby. I’m a senior copywriter and editor with 16 years’ experience. I’ve written for brands like bp, Nestlé and VistaPrint, plus work for DC Comics and Liverpool FC. I can help with creating your website copy, social posts, flyers and brochures, as well as taglines, brand positioning and messaging strategy. And if you already have the content – whether it’s AI generated or you’ve written it yourself – I can quickly edit it for clarity, style and tone of voice. My copywriting experience spans performance marketing, behavioural science, and sustainability. Most recently I've been helping global brands communicate their sustainability actions in a way that's clear, accurate and engaging. When it comes to copywriting and the creative process, I’m all about collaborating with you to find the right words so that you're seen, heard and remembered. A few facts about me: I can wiggle my ears, I eat the skin on kiwis, and when I’m really into my writing, my head tilts slightly to the right (apparently it means I’m using my left-brain - who knew?). You can check out my portfolio at tobycarrollcopy.com and get in touch about working together at tobyocarroll@yahoo.co.uk Look forward to hearing from you, Toby

Hello! I’m an expert in the written word, providing editorial services to authors, publishers and businesses, helping them create polished, impactful content that connects with their audiences and achieves their goals. My extensive experience includes working on books, academic articles, business newsletters, blogs and personal memoirs. This means I can provide versatile and creative editorial support tailored to your project, with helpful advice, encouragement, and meticulous attention to detail. I can help you craft clear, compelling, and error-free content that resonates with your audience. These are the key services I offer: Editorial support: providing expert feedback on subject coverage, structure, flow, readability and tone Copy editing: making in-depth checks for consistency, clarity, and relevance; ensuring grammar, syntax, diction, spelling and punctuation are correct; reducing over-long sentences and paragraphs where required; double-checking text references and ensuring footnotes are accurate; removing unwanted formatting and ensure fonts used in headings and text are consistent throughout Proofreading: undertaking a final check for spelling and punctuation errors in headings and body copy; reviewing for consistency of headings, references and pagination; ensuring font consistency; addressing missing or repeated text; verifying source references, captions to diagrams and illustrations My background includes working for publishers such as Penguin Books, Macmillan and Heinemann. I’ve also worked as marketing and business development manager for a top twenty accountancy firm but in 2009 decided to set up my own business specialising in editorial consultancy. Recent projects have included editing the memoirs of an eminent neurosurgeon, drafting newsletters and press releases for the International Stress Management Association, and editing a book on infrastructure development in Africa. I attend Indie Book Fairs, which promote self-published authors, and business networking events in my local area of South Oxfordshire. I’m proud to have been awarded as a winner in the SME 500 Awards 2025, and as a winner in the Global 100 Business Excellence Awards 2026. My writing skills come in useful as part of the voluntary work I do in my home town of Thame: I write press releases for Thame Players Theatre Company (who own the popular Players Theatre, run entirely by volunteers), and help to promote our guided Midsomer Walking Tours of Thame (a major destination for Midsomer Murders filming locations). When I’m not working, I love listening to classical music and reading crime thrillers. I’m also a foodie who loves cooking.

I work with ambitious businesses that are looking for more than words on a page. I’m a senior copywriter, brand storyteller and lifelong appreciator of the power of words and the art of language. For the last 20+ years, I’ve been working with B2B, professional services and tech-led scale-ups to clarify their messaging, strengthen their positioning and use words strategically to build a deeper, more authentic connection with their audiences. As well as an eye for detail, I have a real nose for a good story. This helps me uncover fresh angles and turn them into compelling, clever content that gives the businesses I work with a more distinctive and authoritative voice in their market. What I specialise in: • Brand positioning and messaging for B2B, tech and professional services firms • Website copy that increases clarity, credibility and conversions • Thought leadership and long-form content that builds authenticity and authority • Copywriting for private equity-backed and high-growth businesses undergoing change

"Helen writes high-quality authoritative content that resonates with our target audience and inspires them to take action. She simply takes the brief and works her magic." Hi, I’m an experienced, friendly, and flexible Freelance Marketing Copywriter. I write copy from a marketing point of view by understanding your customers, their pain points and what makes them want to buy. I have a Masters in Marketing, a degree in Psychology, and the experience and passion to pick the right words to tell your compelling story. WHO I WORK FOR Based in Goring-on-Thames, Berkshire, I work with blue-chip clients, marketing and media agencies, SMEs, and sole traders across the UK. WHAT I HELP WITH * SEO website content * Lead-converting landing pages * Informative blog posts * Engaging social media content and post design * Motivating email campaigns and newsletters * Newsworthy articles and press releases * Relatable testimonials and case studies * Award-winning nomination entries * Responsive complaint response letters * Editing and proofreading anything from brochures to business proposals * AI Content Review to help tweak content you have generated using AI tools so that it better targets your requirements and audience. WHY CHOOSE ME Choose me and benefit from an experienced and commercially aware marketing and copywriting professional who writes copy and content that delivers the results you need. I write motivating copy that persuades and resonates with your audience to encourage action and engagement with your business. I develop content that educates, informs, tells your brand story, and entertains your readers to build trust and reassurance. As a healthcare specialist, I write clear and compelling copy that breaks down industry jargon and complex subject matter into easily digestible content. My blogs have been accredited by Findspot. I can turn my hand to any industry and bring a fresh approach to your communications. LET'S CHAT Call me for a free 15-minute consultation to find out more about your copywriting needs and answer your questions. I quickly gain a full understanding of your company including your tone of voice, written style, and values. This enables me to write distinctive and cohesive content that tells your customers what you have to offer and why they should choose you. Find out more about me, read my case studies, and book your free 15-minute appointment at: https://www.hkennardmarketingandcopywriting.co.uk/copywriter WHAT MY CLIENTS SAY ABOUT ME “Helen is extremely professional and knowledgeable and adapts her writing style to suit various media channels. Helen goes over and above to research subject matter and provides high-quality inspiring content, which is interesting and suitable for the varying audiences. I would not hesitate to recommend Helen to any of my contacts, she is easy to work with and nothing is ever too much trouble." Nicola Morgan, Regional Digital Marketing Southern Region, Ramsay Health Care UK. “Helen was a Copywriter for our biggest national client after being chosen as the lead copywriter for their blog. Her work was always spot on, perfectly aligned with the brief, and delivered on time. She has done an amazing job fulfilling very high client expectations. I would happily work with Helen in the future and would strongly recommend her." Kasia Bigda, Head of SEO, Greenwood Campbell I look forward to hearing all about your business and working with you soon. Portfolio: https://www.hkennardmarketingandcopywriting.co.uk/clients Email: helskennard@hotmail.com Call: 07747 028436

Hi, I’m Lex. I’ve been helping brands find their voice and tell their stories for over 15 years. I’ve worked with businesses of all shapes and sizes doing things like defining tone of voice and training people to use it, naming products and companies, work-shopping key messages, and copywriting for all kinds of things. Recently, I’ve set the tone for a fintech start-up, helped a very popular video game company define its voice, and named a couple of boozy businesses.

Hi. I'm a copywriter with a background in design. I trained as a product designer, then worked in design management, business development and PR for several high profile branding/design consultancies before starting my own freelance copywriting business in 2004. Since then I've worked across a broad range of sectors on all forms of marketing copy as well as scripting videos, ghost-writing articles, and compiling award entries. I've also pulled together a book called Square Pegs for a Community Interest Company I founded in 2020. I live in Hove, am often in London and happy to travel and am used to working remotely.

Johnny is available for freelance copywriting and editing. I’m a freelance senior copywriter and editor. Based in Switzerland, I have clients across Europe, including the UK. I work with all kinds of companies and organisations, from small businesses, start-ups and charities to marketing agencies, large corporations and international organisations, and everyone in between. There’s more... I write copy for press releases, sustainability reports, blog posts, annual reports, white papers, brochures, newsletters, journal articles and more. Clients include Nestlé, Art Fund, UEFA, Dole, United Nations, Nespresso, World Institute for Nuclear Security, Decathlon, World Heart Federation, Council of Europe, Trafigura and more. Words say a lot. I create original copy that sells, original copy that conveys the right message. My editing makes sure that you’re saying the right things to the right people. Let’s work together. You can check out my portfolio at www.clippings.me/johnnymorgan P.S. I'm also the author of a series of books on the joy of football.

B2B tech copywriter turning complexity into clarity In B2B tech, clarity is a competitive advantage. I help technology-oriented businesses turn complex products, platforms and propositions into clear, compelling content that decision-makers actually want to read… and act on. With more than a decade in agencies and over 12 years working independently, I specialise in B2B technology, infrastructure and regulated markets. My work sits at the intersection of strategy, storytelling and commercial impact, shaping narratives that build credibility, influence buying decisions and support growth. I’m often brought in when the subject matter is complex, the audience is sceptical and the message needs to land first time. What my clients say “James brings clarity, agility and insight, navigating multiple stakeholders with ease and consistently delivering high-quality work.” Director of International Marketing, Accruent “A highly reliable partner who understands complex B2B environments and delivers content that supports real business outcomes.” CEO, Marketpoint Recall “James combines strategic thinking with strong editorial instincts. He’s easy to work with and trusted across the business.” Senior marketing lead, nShift What I do I work with B2B technology companies, scale-ups and enterprise brands to create content that informs, persuades and builds trust. Typical projects include: - Thought leadership and executive by-lined articles - White papers, reports and long-form insight - Case studies and customer stories - Core messaging and website content - Media relations and coverage generation - PR-led content designed for external publication I’m comfortable working directly with founders, CMOs, technical leaders and subject-matter experts translating deep expertise into language that resonates with commercial, technical and non-technical audiences alike. Sectors & experience My background is firmly B2B, with a strong focus on complex and regulated environments, including: - Enterprise software and SaaS - Retail, ecommerce and logistics technology - Data centres, infrastructure and cloud - Cybersecurity, privacy and trust - Defence, public sector and regulated industries Recent work & impact nShift: third-party endorsement and awards programme Developed and delivered a sustained third-party endorsement programme to support brand credibility and differentiation. Impact: Winner of one industry award and shortlisted for two further awards in Q4 2025. Capgemini: defence and manufacturing thought leadership Owned the development of defence-related content aligned to Capgemini’s European strategy, working across internal stakeholders and subject-matter experts. Impact: Played a critical role in raising visibility with major European manufacturers. Marketpoint Recall: thought leadership and early growth Created and led a sustained programme of thought leadership to establish authority in a highly regulated space. Impact: Helped the business secure its first client. Latos Data Centres: UK market launch Led messaging and content to support the UK launch of a new data centre developer, working across PR-led and owned channels. Impact: Secured over 100 pieces of coverage in under 12 months, establishing Latos as a credible force in the UK data centre market. Google Public Sector — European media toolkit Developed a European toolkit to support the release of a major report, enabling local teams to engage media consistently across markets. Impact: Supported over 12 European markets in achieving top-tier media coverage. How I work Clients tend to value me as a long-term partner rather than a one-off supplier. I have had several clients work with me for over a decade. You can expect: - Strong editorial judgement and clean, confident writing - Rapid immersion in complex subject matter - Strategic input grounded in commercial reality - Clear communication and dependable delivery Availability Want me to write for your business? Call me on 07725 534941 or email james@zincpr.co.uk and I promise to get back to you within 24 hours. I am available for project work, retained content support and collaboration with agencies and in-house teams.

I'm a Hertfordshire based marketing professional and creative copywriter with over seven years of experience in content creation (B2B and B2C), strategy and brand management. I have managed websites, social media, email campaigns and advertising for small businesses, large corporations, and external agencies. I have also developed a tone of voice for a variety of brands, crafted engaging copy that told a story, purposefully driven recruitment and sales. As a creative content writer, editor and proofreader for digital (web, social media) and print (advertorial and editorial) marketing, I am always seeking new ways to drive engagement and brand awareness and develop compelling brand narratives. I have a flair for content creation, a keen eye for design and detail, and strong writing skills.

Mel specialises in retail product and brands with specialist expertise in Amazon copywriting. Once an Account Director for blue chip fmcg brands such as Carte D'Or ice cream and Immac hair remover, she has now been a freelance copywriter for over twenty years. In that time Mel has written copy for thousands of retail products from sirloin steak to Swarfega hand cleanser, conditioner to Canon cameras. Many of these have been split-test to show stratospheric uplifts, such as a test for South African retail giant The Foschini Group that increased sales by 19% across 23 different websites. Mel is also a published author with an Amazon bestselling book about copywriting for websites and printed catalogues called Flicks & Clicks. In 2022, she appeared in the documentary ‘Marketing Can Change the World’ sponsored by Meta Facebook and produced by The Drum. For the last five years Mel has been specialising in Amazon copy for brands including Stoli vodka, Typhoo Tea, Greenworks lawnmowers and Harry Potter merchandise. If you would like some ideas on how to improve your product copy on your own site or on marketplaces, Mel would be happy to speak to you.

An author, copywriter, editor, project manager. Search Engine Optimisation (SEO) specialist. Working in print, online and across social media, from a blank sheet of paper to a refresh of existing material, I inform, influence and help build brands through the right language, emphasis and tone of voice. Co-director of The Big Ideas Collective and founder of multi-lingual marketing website Micro Oiseau, I hail from a media background in film production having worked with Terence Davies, Paul Greengrass and David Puttnam. Clients include: ITV plc, The University of York, The Stable Company, Holiday Cottages Group, Littlewoods Online, FERA, Riccall Care, SHINE, Skillogy, City of York Council, Bleanau Gwent Council, OVO Energy, Positive Accountants, Barbara Jacobs & Co, OVO Energy, Petros, York St John University, Joseph Rowntree Housing Trust,Horizon Leeds, UK Agri-Tech Centre and, iLivestock and York Conservation Trust. Author of 'How to Be in Business' (2024) chosen to accompany the She Can Shine female entrepreneurial startup programme based at SHINE in Leeds, UK. Author of 'How to Get Inside Someone's Mind and Stay There' (2014) winner of 2015 Small Business Book Awards, now currently published by Business Expert Press in New York. Editor on a range of non-fiction books, including: 'I Am Human Pain and Pleasure'by Martin Johnson 'How to be Good at Work' by Professor Roger Steare. 'Ethicability' by Roger Steare 'I Am Human: 30 Mistakes to Success' by Martin Johnson 'If You're So Clever, Why Aren't You Rich?' by Elizabeth Ward I have particular interest in the environment. Serving on the Board of Yorkshire Energy Partnership. In 2017 I became a Fellow of the Royal Society for the encouragement of Arts, Manufactures and Commerce. These days, when writing for humans, it pays to be one.

I'm an independent senior copywriter with 30 years' experience (I started young). I'm also Content Director at Executive Influence. My mission is simple: to help your B2B brand win business, acquire talent, and attract investors by making more of the often overlooked knowledge, expertise, and opinion that sits in your leadership teams. This I do by creating high-quality executive content that supports your strategic goals, inspires trust, establishes authority, and influences the decision-makers you want to reach. The result? More visibility, more connections, more opportunities, and, ultimately, more business. It’s how I helped one MD capture a £2m opportunity that led to a £20m one. It’s how I helped one CEO achieve a 33:1 ROI with a targeted piece of content. And it’s how I helped one Marketing Director hit 500+ whitepaper downloads by senior leaders in his industry – and, in the process, generate close to £200k of revenue (and counting). If these aren't compelling reasons to invest in your executive content, what are? 20 YEARS AT WRITERS Before setting up Executive Influence, I co-founded Writers in 2001. Our mission: to help businesses and brands in the UK and around the world tell their stories, bring their ideas to life, and get their messages across. With 30 years' full-time writing experience, I'm quick on the uptake, whatever the subject or comms objectives of the brief. I love bringing dry, dusty, or technical subjects to life, which may explain why I write a lot for technology companies, and financial and professional services firms. AWARDS If they're important to you, I've made it into the D&AD Annual a few times and won a Transform award for 'Best use of copy style/tone'. Though, to be honest, I've always put effectiveness before industry gongs. More importantly, I've had lots of clients say nice things about my work (testimonials available on request). Once, a boardroom spontaneously applauded after reading my articulation of their brand (also available on request). Brands I’ve worked with are many, but here are a few of my faves: Aldi, American Airlines, Astra Zeneca, Bacardi, Barclays, Ciena, English Heritage, Environment Agency, Goldsmiths, Kings College London, Lloyds Bank, MasterCard, Mercedes, Nationwide, NIG, Reckitt Benckiser, Renishaw, Reuters News Agency, Rolls-Royce, SKY, Thales in the UK, Thomson Reuters, Triodos Bank, UEFA, Universities of Aberdeen, Bristol, Bradford, Glasgow and Greenwich, Vodafone, Worldpay and Zurich. BRAND WRITING I can also help brands articulate who they are, what they do, and why they're special. I do this by developing value propositions, messaging frameworks, style guidelines, and tones of voice. In fact, I've created new tones of voice for folk like the Natural History Museum, global US law firm Latham & Watkins, TNT International, City University London, Hotel du Vin and Malmaison. So their values as an organisation cut through strongly in their comms. PROJECT MANAGEMENT I’m an experienced project manager and have run writing teams on large-scale and short-notice projects for outfits like Vodafone Group Enterprise, the BBC, Triodos Bank, Cable & Wireless Worldwide (now part of Vodafone) and the University of West London. QUALIFICATIONS I have a degree in linguistics and have completed Marketing Week's Mini MBA in Marketing taught by Professor Mark Ritson. It covers the same core marketing modules as leading MBA programmes and has been more use to me than all my higher education combined. Anyway, enough about me. Let's talk about you. How can I help?