UK Copywriters Directory - Digital and SEO Copywriting

Freelance AI Search Specialist who also writes the copy. Most projects split those jobs between two people. AI search punishes that split, because the strategy and the words need to come from the same redhead. Found by Google. Cited by AI Overviews (Google's AI-generated answers). Recommended by ChatGPT, Gemini, and Claude. When you've spent 15 years analysing how people type their thinking into a search box, you realise the tech changes but the psychology doesn't. Much of what's called AEO (answer engine optimisation) or GEO (generative engine optimisation) is good SEO used in a new place. AI models carry reputational liability when recommending businesses. They get risk-averse and cite whoever they can verify. If your technical architecture fails, you're invisible. If your language fails, you're a footnote. The winners of the AI boom won't have the biggest tech budgets. They'll have pages that are easy for a machine to read and difficult for a model to doubt. WHY CURIOSITY MATTERS Curiosity is the engine behind my work. I want to know why a page ranks, why a click turns into a sale, and why an AI tool picks one source over another. I work in English and German, study Chinese history with HarvardX, and I'm preparing for my HSK 1 exam in Mandarin. EXPERIENCE I've spent over 15 years in SEO and digital strategy: four years in-house, the rest agency-side, and the past six freelancing for businesses and agencies. Clients include Microsoft, Audible, Tommee Tippee, Shop Direct (Very), and Liverpool John Lennon Airport. I gravitate to healthcare, professional services, retail, and tech: sectors where accuracy is the work, and where generic SEO advice costs you trust. SKILLS • SEO and AI search audits • Content strategy • Technical SEO • English ↔ German localisation LET'S CONNECT Based in Woolton, South Liverpool. Technically, Cheshire starts about four miles east of my desk, with the Mersey Gateway Bridge on the doorstep. If you're in Cheshire and you'd prefer a freelancer who lives closer than half of Manchester does, you're in the right place. ✉️ miriam@copperwords.com 🌐 www.copperwords.com WHAT CLIENTS SAY "An exceptional understanding of healthcare communication and SEO. We saw a noticeable increase in qualified traffic." (Dr Natalie Summerhill, Summerhill Health) "Miriam's focused approach and genuine interest led to significant improvements in a short timeframe." (Emma Hatfield, Brooks Macdonald)

Do you wish your brand copy had more personality? Are you looking to create a tone of voice across your website, newsletter and socials? If the thought of finding the words to tell your company's story fills you with dread, I will devise a plan to help you speak to your target audience in a way that feels authentic and just like 'you'. I'm a B2C copywriter for the arts and culture, travel and book publishing sectors. I specialise in writing: - Creative copy including book blurbs for no.1 and top 10 Sunday Times bestselling authors - Campaign and advertising copy lines (print, digital, outdoor) - Amazon product descriptions - Organic social media copy - Newsletters - Website content & landing pages - Blog content - Leaflets, POS, catalogues - And so much more... I write organic social media copy for authors like Mick Herron and Robert Harris and my other clients include: - Penguin Random House UK - Hachette UK - HarperCollins UK - Bloomsbury UK - Lonely Planet Books I have worked as a freelance copywriter for the past 8 years and before then, I held senior marketing roles at Penguin Random House UK and Bonnier Books UK. I have also worked as a SEO copywriter for pet, luxury travel and shipping brands and I was formerly a travel features writer for the Great Western Railway on-board customer magazine for 10 years. I graduated from Bath Spa University with a 2:1 in Creative Writing. If you're looking for story/personality-led copy (short-form or long-form) to bring your business to life, I'd love to work with you.

• Tone of voice, narrative, messaging, guidelines, naming, copy… • For design agencies and direct clients who give a damn about their brand. How I work: Pen and paper, Apple Mac, remotely. Brands I’ve worked with: The AA, AIA Insurance, ASOS, Build Africa, Capita, Carlsberg, CBRE, Church Urban Fund, Côtes du Rhône, Dairy Crest, DTI, Dubai Tourism, Friends of the Earth, German National Tourist Office, GlaxoSmithKline, Harrods, Hi-Tec, IHG, L’Oréal, LaSalle, League Against Cruel Sports, Lufthansa, Mastercard, Miro, NatWest, Nepal Youth Foundation, Nestlé, Ocean Spray, P&O Ferries, Robinsons Barley Water, SanDisk, Smirnoff, Sekonda, The Gym, TNT, VW… Agencies I've worked with: BBH Zag, BeColourful, Black Bug, Conran, Contagious, Deadeye Design, Design Bridge, Designhouse, Fiora, For Sure Studio, Gasp!, Graphicks, (Hug) London, Kino Design, Manifesto, Page & Page, Parker Design, The PHA Group, Rabbit & Hare, Saentys, SevenFive, ShopTalk London, SixTwo, Space & Time, Team Saatchi, TMP Worldwide, Vertical Productions, VMLY&R, WCRS, We Are Collider, Zest the Agency… What they say: 'Not only is he highly creative, giving original thought to everything he does, but he’s also bloody lovely and approaches briefs with a balanced and genuine interest.' Helen Davies – Head of Client Services, Zest the Agency 'I am so thrilled with how you’ve helped us find our voice. Our new website, brochure and everything else you’ve worked on are outstanding. After 20 years, we needed a fresh approach to they way we talk about ourselves and this takes Mountgrange to a whole new level. You should be really proud – I know we all are.' Liz Thomson – Director, Mountgrange Heritage 'Jonathan is an absolute delight to work with. He’s an incredible writer with great knowledge on varying topics. The whole process was seamless which is testament not only to his fantastic skill but also to how organised, efficient and professional he is.' Kathleen Arthurs – Project Manager, Six Two Design You may not know: I also have many years' experience as an Art Director, so I understand how words and pictures work together.

Expert-led content trusted by technical decision-makers. Technical expertise is at the heart of what you do. But to scale your business, you need to upgrade your messaging and your content. Whether you're an MSP, cyber security consultant or cloud provider, compelling content gives you a competitive edge. As a strategic copywriter, I'll help you bridge the gap between complex tech and commercial growth. Most popular services ➡️ White papers ➡️ Case studies ➡️ Messaging Trusted by marketing leaders, founders and creative directors ⭐ "Rob's a real asset. He hit the CISO tone for our latest campaign and turned around a cyber resilience ebook on a tight deadline. If you need a fast, reliable writer who actually gets IT and cyber security, talk to Rob." Abikaye Mehat, Celerity ⭐ "With our clear messaging we’ve had new opportunities through both websites. And Rob saved us six months of work. He’s done an exceptional job." Paul Rufus, Proximity ⭐ "Rob's ability to blend technical expertise with clear, compelling copy is remarkable - each article struck the perfect balance between informative and persuasive." Jesse Theron, Global Telecom Networks About me I’m Rob Beadle, a strategic copywriter for IT and cyber security companies. For eight years, I’ve created content that delivers results. My customers range from founder-led businesses to FTSE companies. What’s more, before that I spent over 20 years working in the technology industry for Accenture and other brands. Work with me Email hello@robbeadle.co.uk or hit the 'Send an email' button at the top of this page to arrange a call. Looking to find out more about me and my work? Visit my website robbeadle.co.uk

"The best copywriter I've worked with. He writes good content, understands SEO and digital marketing, and is easy to work with. 100% recommended. Thanks Jay!" - Verified testimonial from my client on LinkedIn. Hi, I'm Jay, a seasoned website and SEO copywriter who specialises in content strategy, production and optimisation in the age of AI search. With over 6 years' experience in SEO copywriting, I help service-based businesses become more visible and citable online by creating data-backed, natural-sounding and info-rich digital content. Here's what I can do for you: Services Content strategy 🔍 Website & content audits: Find out why AI isn't recommending your business and get a clear step-by-step report for how to become more visible online. 📊 Data-backed content strategies: Never get stuck for ideas again. I'll give you a detailed plan for what to put on your website and post on your LinkedIn, based on the data from Google, ChatGPT and Perplexity. 🧠 Pick my brains: A one-hour call in which you can ask me anything about answer engine optimisation (AEO) and generative engine optimisation (GEO), with practical and realistic advice. Content and copywriting 🌐 Websites: Clear, concise and technically-sound web pages that are easy to read for both humans and algorithms, all written in a conversational yet professional style. ✍️ Blog posts: Original and authoritative listicles, how-tos and Q&A guides that answer the queries your users punch into AI-powered search engines. 💭 LinkedIn posts & articles: Your unique insights and perspectives that stop those scrolling thumbs and prove to readers and AI that you're the expert in your field. I offer all-human, hybrid or AI copywriting services, with pricing to match. Optimisation 🔄 Content updates: Breathe some fresh air into your existing web pages and blog posts, and optimise the structure for AI search bots - content recency and freshness is one of biggest trust signals for AI search. ⚙️ WordPress website tweaks: Make your website readable to Google and AI search tools with technical updates to your pages and backend. 📈 Ongoing tracking: Know what content is pulling its weight and what's slacking off. Monthly tracking of your AI search visibility, so you can publish more of what works and stay top of the SERPs. AI for content creation 🤖 AI content system and workflow development: Cut content creation time from hours to minutes. I design processes, build skill files and train models on your business, so you can DIY content that's sounds like you and requires little-to-no editing. 🧑‍🏫 AI user training: Stop going round in circles getting the samey-sounding output from Claude and ChatGPT. I'll teach you all I've learned about using AI to create human-sounding content. Who I write for → Small business owners who don't have the time, know-how or will to create content and want a reliable professional to do it for them. → SEO & content marketing managers who've got the ideas and strategy in place and now want an savvy copywriter to bring it to life. → Agency vendor & project managers seeking a detail-orientated copywriter who follows the briefs and always delivers on time. I've written for the following sectors and industries: 💼 Professional services 💻 Tech 💰 Finance ⚖️ Legal ✈️ Travel 🌍 Tourism 🎯 Coaching 📚 Education 🏋 Health & fitness 📣 Marketing 🛒 Ecommerce ➕ & more Ready to get ahead of the AI search curve? Then let's chat. 📧 Email me 📱 WhatsApp me 💼 Connect with me on LinkedIn Oh, and here my testimonials from happy clients: t-app-lazy>

'Refreshingly different from the usual twaddle.' Or so one of my agency clients tells me. Hey, I’m Laura. I’ve been writing copy and content for well over a decade, parenting a wild child for eight years, and failing to tame a crazy hairstyle for a lifetime. I’m a Leeds-based freelance copywriter. Business owners, like you, hire me to write and edit words that give your business personality and make you more money. They also hire me to run workshops and train their teams to improve their writing and feel confident creating content. My clients are great at what they do. But they need to show that with jargon-free, personality-packed copy, free from AI waffle and full of orginal ideas that sell their stuff to the right people. That’s where I come in. I’ve worked with some big bods, like Marriott Hotels, Netflix, Department of Health NI, and The University of Leeds, and supported SMEs, such as accountancy practices, non-profits and marketing agencies. Nosy at my website and my LinkedIn profile to find out what other people think about me and how much I charge (let's be honest, that's what you want to know, right?).

You're not making many sales. Your website traffic is a bit pants. You aren't connecting with people who'd go do-lally over what you do. Or you struggle to get personality into your copy. All reasons people work with me. I’m Matt, a copywriter for playful brands, businesses & agencies. I write personality-packed copy that drives sales and explodes off the page with the same POP! 🎉 WHIZZ! ⚡️ BANG! 💥 excitement you felt the first time you chucked popping candy in your gob as a kid. Personal, human copy has the power to: ▪️ Grab people's attention ▪️ Build a brand they'll actually remember ▪️ Make them buy your stuff 🟡 PROOF IT WORKS FOR MY CLIENTS (& ME) 📈 45% increase in newsletter open rates 📈 350% increase in course sign-ups 📈 700% increase in clients via my client's website 📈 Hired by Swizzels & Beano after seeing my social media posts 📈 Found by LEGO, Hampton Court Palace, Royal Botanical Gardens Edinburgh & Universal Pictures through my website SEO. 🟣 BRANDS/ INDUSTRIES I WORK WITH Toys. Games. Toilet roll. Sweets. Alcohol/Zero Alcohol. Confectionery. Events. Male Grooming. Clothing. Underwear. Coaches. Wedding Suppliers. DJs. Accountancy. Geospacial Mapping. As long as you want to get more sales and sound like a proper, approachable person, I can write for you. 🔵 SERVICES ✅ SEO Website Copy ✅ Blog Posts/Articles ✅ Product Descriptions & Packging Copy ✅️ Video & UGC Scripts ✅️ PPC Ads ✅ Newsletters/Emails ✅️ Website Copy Audits ✅ Case Studies ✅ Social Media Posts ✅ 90-minute Brand Voice Strategy 🔴 WHEN TO BRING ME IN Before you spend any more time or money on something that won't convert. If you want personality-packed copy that explodes off the page with a POP! 🎉 WHIZZ! ⚡️ BANG! 💥, let's have a chinwag. 🌐 www.indeliblethink.co.uk ✉️ matt@indeliblethink.co.uk 💬 Or call 07878464609 (between 9:00 am - 4:30 pm GMT Mon-Fri). Please leave a message if I can't get to the phone.

Is your website limping along like a wounded gazelle? Let me help. We'll figure out exactly what your customers want, then I'll develop a strategy to make your website answer that very need – transforming a 'meh' site into a definitely-not-meh one in the process. That means site-plans, wireframes, words, headers, keywords – the lot. Here's what I can do for you... 1/ Websites Your website should be one of your biggest money spinners. If it's not – dang. Let me dissect what you currently have, reimagine it, plan a better approach and then deliver hooky, punchy copy built with user experience, conversion and SEO in mind. Working on web copy for launches or relaunches is what I do most days (please see my freelance copywriter website for testimonials). 2/ Interviews When you need a seasoned writer to extract a great story from someone important — such as a time-pressed CEO or case study participant — I rely on 20+ years of experience and literally thousands of completed projects to deliver what you need. Last time I checked, AI still can't do this. 3/ Fix 'meh' AI copy Let's not pretend no one in marketing is using AI copy. If AI content is a necessity in your organisation, I can give it the shot of multivitamins it needs so it reads well, is accurate, and is rinsed of those irksome AI-isms that piss off search engines and bore the pants off readers. Human AI editing is a thing – and I can help. Check out my page on AI copy editing services for more details. Note: We don't have to go anywhere near AI if you'd prefer not to. I also offer documentable, non-infringing, 100% original copy – just as I have throughout my career. Whatever works for you. I regularly look after other kinds of work, too, such as: * Marketing emails and newsletters that generate clicks. * Survey results/analysis/reports (I'm a bit of a wizz with numbers). * Corporate copy without the corporate speak. * International copywriting (when you need a native-English copywriter for that all-important text aimed at a global market – I do this for clients in Sweden, Finland, Poland, Denmark and Japan). * White papers on almost anything. * LinkedIn and Facebook ads. * Print and digital brochures, sales PDFs, and more. Over the years, I have: * Got lost in creative work for everyone from Samsung to Cannes Lions and Harrods. * Generated meticulously planned (and written) launch copy for countless websites – large and small. I've heard what I do described as "information architect," but I'm not buying it. * Created social media content for all the main channels. * Penned copy for technical guides, flyers, billboards, packaging, and LinkedIn profiles. * Helped numerous brands to increase web traffic, conversions, and time on site. If you need a sharp, efficient, highly skilled writer who 'gets' things quickly and doesn't faff about... drop me a line. --- "We've discovered a true wordsmith in Mike. I am proud to recommend him to those in need of exceptional copywriting services." Rasmus Nørgaard, Group CMO, TITAN Containers "We needed sharp, accurate copy on a tight timeline, and Mike absolutely delivered. He grasped the brief straight away and articulated a complex framework in a way that felt both accessible and engaging." Guljeet Sahney – Head of Market Insights, Pearson Ham "I was picky when choosing our copywriter – I'm so glad I hit the jackpot with Mike! He gets it. Quick, self-propelled, adaptable – and super-professional to work with." Ingrid Söderberg, Marketing & Growth Manager, Upsales Check this out if you found yourself here after falling down a rabbit hole and wondering what does a freelance copywriter do? hello@bymikepeake.com / mike.peake@gmail.com 020 8133 4306

Hey, I'm Joe 👋 co-founder of Do Words Good — a verbal identity and brand copywriting studio for challenger brands. We've been writing copy for challenger brands for over a decade. Homepages, campaigns, product copy, email, pitch decks… the lot. And while we still write a lot of copy, AI has changed the game. We know that your biggest pain point now isn't "who can write this for us?", it's "why does AI make our copy suck?!". That's why most of our time nowadays goes into helping brands figure out their verbal identity. What they sound like, why it keeps drifting, and how to fix it so their whole team (and their AI tools) can write consistently on-brand copy every single time. That usually looks like one of three things: ✅ We write the copy for you, sprints of 1 to 4 weeks, heads down, everything done ✅ We build your voice system — strategy, guidelines, messaging frameworks, the works ✅ We build an AI copybot trained on all the nuances and quirks of your brand voice (Most of the time, it's a mix of all three.) Who we've worked with Discord, Vodafone, OVO Energy, Nursem, Toast Brewing, Animal, Beachbum, Drinkwell, Dr Dent, RNLI — plus almost 300 other brands across DTC, ecommerce, SaaS, hospitality, and B2B. A few wins 👉 Helped grow an ecommerce brand from £5.6M to £25.2M by repositioning and rewriting their copy and brand voice 👉 Helped a brand grow revenue by 78% the quarter after a 4-week copy and messaging sprint 👉 Helped a US brand go from $7M to $38M over a year with fractional copy support What a client said "Jack and Joe were mind readers. They quickly spotted the real customer pain points and reshaped the page in a way that was clear, focused and exactly what we'd hoped for." — Lindsay Newell, Marketing Manager, Nursem We're probably a good fit if: ✅ Your brand has something genuinely brilliant to say, but the copy isn't saying it yet ✅ You want words that sound like you — not like a brief got fed into a template ✅ You're building for the long run and want a verbal identity that grows with you Want to chat? Book a 30-min intro call → or email hello@dowordsgood.com 📬 We also send a weekly newsletter — brand breakdowns, copy frameworks and consumer psychology you can actually use. Read by people at Gousto, Bloom & Wild, LEGO and Toast Brewing. Join the DWG newsletter → "Flippin' love these joy-filled insights. Thank you for so generously opening up your brains." — Louisa Ziane, COO, Toast Brewing

"Bonnie is a gold-mine! Her knowledge is second to none and she's the loveliest human being. She's passionate, articulate, and really goes the extra mile- a brilliant copywriter" Aimee, Creative and Agency Owner, Bath I reckon there are four questions you’re pondering as you’re browsing all these copywriter profiles. You’ll find the answers to all four riiiight here. Pop an email to bonnie@wordsbybonnie.com if there’s another question swirling about your brain which I’ve missed. ONE: Is she any good?This answer to this question is: yes. I am good. It takes 10,000 hours to be an expert in something. I’ve got a big ol’ tick next to ’10,000 hours of writing, reading, and being a massive word nerd’. I haven’t done the exact maths (numbers are not my thing, tbh) but I’ve been devouring books and storytelling since I was little and I’m now just a smidge over 21. The maths is undeniable. Also put a big ol’ tick next to: 2:1 English degree, bylines in national newspapers, writing for household brands, diplomas in copywriting and digital marketing from everywhere, regular CPD, full-time freelance copywriting since 2021, and a whole bunch of 5-star reviews on Google. TWO: Is she available now-ish?Also yes. We could probably have a call in the next 24 hours if you want to book it (see: website link at the bottom of this page). The “how long til the copywriting is done” question very much depends on what kind of writing you need, what it’s for, how much of it, how many rounds of edits, and if you want to pay for a rush fee. We’ll chat about all of that in the discovery call. THREE: How much does she charge?Less than I’m worth but more than you think. Again, the answer to this question depends on what you want. After we chat I’ll put a proposal together for you. There will be three bespoke packages at three different price points based on what we discussed in the discovery call. I can tell you that I charge a day rate of £425 and I work out how much to charge you based on how many days the project’s going to take. I can handle that much maths, at least. FOUR: How does it work?Ok, it’s really simple but there are a bunch of steps. So, lemme walk you through it. The first step is having a 20ish-minute discovery call to discuss the project, the deadline, the budget, and copy specificsI’ll write a bespoke proposal. Once you accept one, I’ll send a contract and an invoice for 50% of the feeYou complete a questionnaire about your business, tone of voice, and goals. We lock down the briefI start writing, researching, and refining your first draft and send it by the pre-agreed deadlineYou get a full week to review the copy and send me written feedbackI’ll make all the edits and revisions and send you draft two. (This is when the final invoice is due, by the way)Your copy is ready to copy, paste, upload, and share wherever you want it to go! Were those your four questions? They were, weren’t they? Yes! I knew it!

As a business owner or senior leader, you've built something worth talking about. The problem is finding the time and the right words to shout about it in a way that speaks to people in the right tone of voice. I work with established B2B businesses that are really good at what they do, but don't always sound like it. My job is to get under the skin of your business, understand what makes you different, and turn that into copy and content that actually works. I'm also a bit of a strategy nerd, so I like to dig into the strategic thinking that ties it all together. I spent over five years writing for an internationally syndicated print magazine, which taught me how to research properly, ask the questions other people miss, and write in a way that keeps people reading. This helped to shape my style and how I work. I'm based in Margate, Kent, but I work with clients across the UK.