UK Copywriters Directory - Digital and SEO Copywriting

An author, copywriter, editor, project manager. Optimisation (GEO/SEO) specialist. Working in print, online and across social media, from a blank sheet of paper to a refresh of existing material, I inform, influence and help build brands through the right language, emphasis and tone of voice. Co-director of The Big Ideas Collective and founder of multi-lingual marketing website Micro Oiseau, I hail from a media background in film production having worked with Terence Davies, Paul Greengrass and David Puttnam. Clients include: ITV plc, The University of York, The Stable Company, Holiday Cottages Group, Littlewoods Online, FERA, Riccall Care, SHINE, Skillogy, City of York Council, Bleanau Gwent Council, OVO Energy, Positive Accountants, Barbara Jacobs & Co, OVO Energy, Petros, York St John University, Joseph Rowntree Housing Trust,Horizon Leeds, UK Agri-Tech Centre and, iLivestock and York Conservation Trust. Author of 'How to Be in Business' (2024) chosen to accompany the She Can Shine female entrepreneurial startup programme based at SHINE in Leeds, UK. Author of 'How to Get Inside Someone's Mind and Stay There' (2014) winner of 2015 Small Business Book Awards, now currently published by Business Expert Press in New York. Editor on a range of non-fiction books, including: 'I Am Human Pain and Pleasure'by Martin Johnson 'How to be Good at Work' by Professor Roger Steare. 'Ethicability' 6th Edition by Roger Steare 'I Am Human: 30 Mistakes to Success' by Martin Johnson 'If You're So Clever, Why Aren't You Rich?' by Elizabeth Ward I have particular interest in the environment. Serving on the Board of Yorkshire Energy Partnership. In 2017 I became a Fellow of the Royal Society for the encouragement of Arts, Manufactures and Commerce. These days, when writing for humans, it pays to be one.

At SIXMOONS, I specialise in uplifting brands with irresistibly readable, personality-led copy and content and brand storytelling. We can hone in on your core messaging, create a memorable tone of voice, or build out the stories behind your brand. Whether it's your straplines, website copy, naming your packages, SEO/AIO blog posts, landing pages, or origin story; whether you need a cohesive content strategy, or tone of voice workshop - I can help you build the word-based foundations of a banging, stand-out brand. Send me a DM if you can't find the words, the time or the headspace to shout about just how awesome your brand really is. Web: www.sixmoonscopywriting.com Insta - @sixmoons_cc Email - hello@sixmoonscopywriting.com LinkedIn - Corinne Homer Why Corinne @ SIXMOONS? I'm a Bristol-based Copywriter + Brand Storyteller with over a decade of experience writing professionally, in PR, news, content marketing and copywriting. I've worked with B2B tech brands such as Brightpearl by Sage, beloved indie pet brand Pooch & Mutt, I led a team of content writers at TravelLocal, and I wrote branded news articles that frequently made the national press at SWNS/72Point.

I help founders and marketers figure out what their brand believes, and translate that into words and ideas audiences can’t resist. Simple in theory. Miraculous in practice.

I am an experienced professional translator, copyeditor and copywriter specialising in producing incisive English marketing copy for top Italian brands. I can work from a finished Italian original, an unpolished English draft, or a copy brief to rustle up something fresh from scratch. Assorted letters and memberships: FCIL FITI DipTransIoLET, Chartered Linguist, etc. Apro il mercato anglofono alle aziende di lusso italiane.

Specialist travel copywriter who helps brands go from invisible to visible in AI search. Unlike other professionals who have an SEO, marketing or editorial background, my entire career (15 years) has been in travel. Few people understand the industry and different customer types like I do, and this allows me to create high-impact content that surfaces your brand online. How do I help? Well, I strategize, create and optimize content that answers the very questions your potential clients are asking online. Because if there's one topic people research and ask questions about, it's travel. ❓ "What's the best tour operator for Patagonia?" ❓ "What luxury hotels have a rooftop pool in Lisbon?" ❓ "What are some less touristy places in Japan?" And in the new age of online search, you now have a real opportunity to show up in these answers when legacy search engines may never surface you. I help you get there. Who I work with: 🏨 Hotels 🌍 DMCs 🧭 Specialist tour operators 💻 OTAs 🧳 Independent travel agents 🏢 TMCs 📍 DMOs / tourist boards ✈️ Airlines ✨ Luxury travel brands I work alongside content marketing teams and specialist content agencies, as well as directly with founders at smaller businesses. My process: 1️⃣ Search data analysis: evaluating where you show up, where you don't 2️⃣ Question mapping: designing the exact questions your ideal clients are asking 3️⃣ Competitor research: seeing who's winning the queries you want 4️⃣ Content plans: plotting what to build, and in what order 5️⃣ New content writing: creating pages that read like a human wrote them 6️⃣ Existing content optimisation: fixing what you've already got 7️⃣ Ongoing monitoring: tracking visibility as competitor content evolves 8️⃣ Authority building: spreading your content beyond your website onto different channels Why me: I've worked on SEO/AEO/GEO content for big names like Expedia and Trip.com, and for small operators too. Before going into marketing, I spent 10 years selling travel. That means I know the questions your customers ask, because I used to answer them every day for decades. That's what makes the strategy work. Unlike generic AEO/GEO specialist, I'm not guessing at intent, I've lived it. Testimonials Ready to go? Then let's chat. 📧 Email me 📱 WhatsApp me (It's my business number, so message any time of day) 💼 Connect with me on LinkedIn

Hi, I'm a friendly, experienced copywriter based in Glasgow. I’ve got over six years of experience creating content that makes people want to buy services, experiences and products. Writing should have personality and that’s what I can bring to your brand. I'll always avoid waffle and write clear, understandable, interesting content that gets your audience engaged. SEO always comes as standard but there’s no writing for the ‘bots here. Some things I've written words for include webpages, e-newsletters, social media, blogs, marketing campaigns, brochures, advertorials, direct mail pieces, press releases, product descriptions, leaflets, point-of-sale and toilet seat lids … thankfully the last one didn’t go down the pan! I’ll put the love and care that you would expect into creating great content for you to get people looking, talking and most importantly, buying.

Hey! I'm Amber, a freelance senior copywriter. I specialise in brand language. With over a decade in-house at some of the UK’s most well-known global consumer brands, I’ve written for every customer touchpoint and have guided verbal identities through growth, change and exciting new markets. My experience means I know the ins and outs of creating consistency at scale, as well as the strategic aspects of guiding a verbal identity through a launch, expansion or rebrand. I love working with clients that are committed to making a difference to the world we live in. Whether you’re building a new brand or evolving an existing one, I craft copy that makes customers think, feel and do. So, if you’re struggling to nail clear brand messaging, need compelling website copy and engaging email campaigns or just want to cut through the AI-written noise, you’re in the right place. Want me to slot into your team? No problem. Need me to work alone? I'm on it. Either way, I’ll bring the essence of your brand to life with words that truly connect with your audience, leaving you free to concentrate on all the other things you need to get done. Projects I work on include, but are not limited to… ———————— ✨ Brand foundations Brand language workshops, tone of voice guidelines and core brand positioning. 💻 Website copy Strategic website copy for startups, growing brands and established businesses. 🎊 Campaigns and launches Integrated campaigns, launch messaging and multi-channel copy. ✉️ Email and lifecycle copy Welcome sequences, nurture journeys and customer communications. 🎁 Packaging and brand collateral Packaging copy, brochures, sales materials and supporting brand assets. Want to know more? Take a look at my website below, or drop me a line at amber@ambermorgancopy.co.uk. I'd love to hear from you!

Experienced B2B/B2C copywriter based in Sevenoaks, creating engaging content for businesses and marketing agencies. I specialise in creating content for clients in the financial sector. Now also doing AI content editing. If you'd like to hire me to write or edit for you, just give me a call.

I've been a freelance copywriter for over 30 years, working for leading advertising and digital agencies as well as direct with numerous clients. I'm based in London but I have experience with clients in over 35 countries. My specialisms include: Consumer, B2B, Property, Employee Engagement, IT, Legal and Financial. Where am I based? I’m in London, but I work with clients all over the world – 35+ countries and counting. What kind of writer do you need? A highly experienced copywriter who knows your sector well whether B2B or Consumer, including sectors such as Property, Financial, IT, Legal and Hospitality. A website copywriter who can make your content sings and your Google rankings soar. From 100+ pages for big brand websites through to small businesses and start-ups, I can help you attract, convert and retain customers. Someone you can improve your bottom line – whether with an advert, brochure, sales letter, white paper, new product name, video script or case study, with some sound marketing advice to go with it. A British copywriter who understands you and your market, be it in North America, Europe, the Middle East, Africa, Asia or elsewhere. Or simply someone to ensure what you have written is in good English. What clients are saying “The best freelance writer in town.” Steve Harrison, direct marketing legend, agency founder and best-selling author. “I am a return customer. Peter wrote an advertising letter and leaflet for me previously. They have worked very well so I decided to ask Peter to re-write my website and copy optimise it. He gave me lots of practical advice, worked very quickly and did fantastic work again.” Robert Kublicki, Poland. ” I am very pleased with what you have produced, thank you.” Reverend Tim Harford, Director of Fundraising and Communications, USPG “I really like working with Peter, and I’ve never been disappointed by his work, whether ads, web copy or brochures. He combines three things that don’t always come together: (1) He’s creative and witty (2) He can write so that people understand (3) He’s very easy to work with.” John Moore, Founder, The Harwood Agency “They were really pleased with the work! This is definitely a first in [Client Name] history.” VCCP ME. it’s always a pleasure to work with Pete. He’s deeply literate and highly creative, with a work ethic that’s second to none.” Theo Pike, Black Russia Contact me now for a free quote Please call 07767 687 524 or email peter@ideaswise.com There are also lots more work samples on my website – www.ideaswise.com

Want to increase footfall and revenue? I create high-converting web content for businesses such as heritage attractions through Done-For-You Google / AI-Search friendly content - both from scratch and upgrades to existing elements. With 25+ years' experience of websites, I know what works, and what doesn't. With a vast experience of digital content writing, I make sure your potential customers have what they need, rather than what you think you need to tell them. I can manoeuvre within your existing website design, or your yet-to-be launched new layout. Hire me for one-off projects, website content migrations or 'plug and play' social media. I also provide practical training in how to wow with your web content, social media and entice the Google and AI search robots to your website. Lovely words from happy clients: “Helen performed a variety of services for us, ranging from a MOT of the website to leading a SEO workshop. Helen’s friendliness, enthusiasm and care was palpable throughout the process. The results have been extremely helpful. Helen’s way of presenting reports has allowed us to easily digest a substantial amount of information to carry forward a number of changes.” - Joseph Priestley, Head of Marketing and Communications, York Minster “Smart, professional, creative… Helen was a pleasure to work with, helping craft a dynamic, interesting and up-to-date website and leaving me free to do the projects I love the most. Her ability to turn ideas into reality was very much appreciated.” - Lucy Adlington, New York Times bestselling author “I have used Helen on a website re-write, Amazon pages and social media copy. After one simple call, Helen is able to take on a brief and run with it. She brings the brief to life, understanding what the client wants and reflecting the personality of the brand and the founders perfectly. Helen sets clear deadlines and requirements, and she always delivered on time. I would absolutely recommend Helen for any copywriting you may need.” - Amber Stubbings, senior marketing agency executive Please get in touch to chat about: ● making your website truly earn its keep ● retrofitting high-converting web content into an existing design ● discovering quick wins with a website MOT

👩‍🦰 Hi, I'm Miriam. I run Copperwords®, an SEO copywriting and AI search consultancy backed by 15 years of industry experience. I help organisations get found by Google, cited by AI Overviews, and recommended by ChatGPT, Gemini, and Claude. My work sits where search strategy, website structure, technical signals and copywriting meet. Specialising strictly in high-stakes sectors, i.e. private healthcare, financial services, and values-led organisations in heritage and conservation. Backed by 15 years of industry experience, I focus on LLM SEO and Generative Engine Optimisation (GEO) to ensure your organisation gets found by Google, cited by AI Overviews, and recommended by ChatGPT, Gemini, and Claude. 🩺 For medical and finance clients, my work means adhering to Google’s strict YMYL thresholds. 🌳 For heritage and conservation trusts, it means satisfying intense public, regulatory, and funder scrutiny. In these spaces, data accuracy is paramount; generic SEO advice costs you institutional trust before it costs you traffic. Most businesses split search strategy and copy into two separate jobs. AI search punishes that split. I handle both because an algorithm evaluates a page based on the language on it. I fix the verification layer with clear page structure, trust signals, and copy a model can quote without wobbling. How I work with organisations: Project work ⚙️ The Diagnostic Audit · £395: A plain-English technical health check isolating your top three structural visibility issues ranked by commercial impact. Every partnership begins here. If you commission a full project package within 30 days, this fee is fully deducted from your project total. 🦔 The Heritage & Conservation Verification Package · £1,450: Designed for regional charities and environmental organisations rich in data but invisible to AI search. This package covers Wikidata entity mapping, converting legacy PDFs into crawlable HTML resource hubs, and custom schema architecture to close the verification gap. 🛟 The Healthcare & Financial Services E-E-A-T Package · £1,850: Tailored for private clinics and platforms needing to protect visibility under Google's strict YMYL standards. Includes authority content alignment, specialist schema deployment, and factual primary-source verification to prevent AI hallucinations. 🌐 Safe Site Migration & Rebranding · £2,650: Technical protection for organisations moving platforms or rebranding. Includes full content mapping, URL routing, and six weeks of post-launch technical tracking via Google Search Console to protect your hard-earned organic baseline. Ongoing strategic retainers 🔧 Technical Oversight · £450 / month: For organisations with internal writers requiring continuous diagnostic tracking rather than content execution. Includes monthly health checks, schema validation, and priority task lists. 📅 Strategic Advisory · £650 / month: For growing teams with internal developers or managers needing senior technical steering. Includes monthly technical auditing and AI visibility monitoring. 🤖 Regulated Search Partnership · From £1,700 / month: For healthcare, financial practices, and conservation trusts answering to formal, public, or funder scrutiny. Covers expert named-entity schema builds, factual source checking, and a fully defensible compliance trail to mitigate institutional risk. How I think about AI search Most of what people sell as AEO or GEO is legacy SEO architecture operating under a new name: clear writing, sensible page structure, real authorship, structured data, and trust signals. True optimization happens where AI models choose what to quote and what to trust. That is where the technical verification layer becomes critical. The winners of the AI search transition won't be those with the biggest budgets. They will have pages that are easy for a machine to read and difficult for a model to doubt. Experience I have spent 15 years working with search engines, websites and algorithms. I started in PPC in 2011, moved into SEO and copywriting, spent four years in-house, and have spent the past six years freelancing directly with businesses, trusts, and alongside agencies. Brands I have worked with include Microsoft, Alexa, Audible, The Very Group, Intuit, Mini/BMW, Liverpool John Lennon Airport, Tatti Lashes, Zewa, Naytal/Maven Clinic and Tommee Tippee. Since 2025, I have completed ECTS-accredited courses in elements of AI, AI and law, and AI ethics through the University of Helsinki and Lund University. This academic grounding shapes how I approach data integrity and compliance for clients in highly scrutinised sectors. Based in Liverpool, working across the UK 📍 I am based in Woolton, South Liverpool. If you are looking for a Northwest specialist who lives closer to the Cheshire boundary than half of Manchester does, you are in the right place. Everything else is on my website 🌐 www.copperwords.com 📧 miriam@copperwords.com 💬 What clients say: "An exceptional understanding of healthcare communication and SEO. We saw a noticeable increase in qualified traffic." (Dr Natalie Summerhill, Summerhill Health) "Miriam's focused approach and genuine interest led to significant improvements in a short timeframe." (Emma Hatfield, Brooks Macdonald)

Conceptual copywriter. Agency to the core. I have a strong grounding in staying on brand, on brief and on time across a wide range of projects. My specialisms are B2B tech, financial services and charity. I like to dovetail with planning on campaigns to turn the strategy/messaging into effective copy through the funnel. Things that excite me: strategy documents, brand voice guidelines, great briefs, talking to product owners, working on concepts with an art director.