UK Copywriters Directory

• Tone of voice, narrative, messaging, guidelines, naming, copy… • For design agencies and direct clients who give a damn about their brand. How I work: Pen and paper, Apple Mac, remotely. Brands I’ve worked with: The AA, AIA Insurance, ASOS, Build Africa, Capita, Carlsberg, CBRE, Church Urban Fund, Côtes du Rhône, Dairy Crest, DTI, Dubai Tourism, Friends of the Earth, German National Tourist Office, GlaxoSmithKline, Harrods, Hi-Tec, IHG, L’Oréal, LaSalle, League Against Cruel Sports, Lufthansa, Mastercard, Miro, NatWest, Nepal Youth Foundation, Nestlé, Ocean Spray, P&O Ferries, Robinsons Barley Water, SanDisk, Smirnoff, Sekonda, The Gym, TNT, VW… Agencies I've worked with: BBH Zag, BeColourful, Black Bug, Conran, Contagious, Deadeye Design, Design Bridge, Designhouse, Fiora, For Sure Studio, Gasp!, Graphicks, (Hug) London, Kino Design, Manifesto, Page & Page, Parker Design, The PHA Group, Rabbit & Hare, Saentys, SevenFive, ShopTalk London, SixTwo, Space & Time, Team Saatchi, TMP Worldwide, Vertical Productions, VMLY&R, WCRS, We Are Collider, Zest the Agency… What they say: 'Not only is he highly creative, giving original thought to everything he does, but he’s also bloody lovely and approaches briefs with a balanced and genuine interest.' Helen Davies – Head of Client Services, Zest the Agency 'I am so thrilled with how you’ve helped us find our voice. Our new website, brochure and everything else you’ve worked on are outstanding. After 20 years, we needed a fresh approach to they way we talk about ourselves and this takes Mountgrange to a whole new level. You should be really proud – I know we all are.' Liz Thomson – Director, Mountgrange Heritage 'Jonathan is an absolute delight to work with. He’s an incredible writer with great knowledge on varying topics. The whole process was seamless which is testament not only to his fantastic skill but also to how organised, efficient and professional he is.' Kathleen Arthurs – Project Manager, Six Two Design You may not know: I also have many years' experience as an Art Director, so I understand how words and pictures work together.

I help brands use common words to say uncommon things. I’m a freelance strategic copywriter, tone of voice expert and a brand consultant in London. I work with people on the words their brand uses, the voice with which it speaks and how it presents itself to the world. I’m happy to work on one or all three of these things with you. My aim is to clarify and strengthen your brand and its relationships with your customers through smart thinking and writing, with a little bit of magic and logic thrown in. No dumbing down. No talking down. Just common words expressing uncommon things. Straight-to-the-point, easy-to-understand language that conjures up a universe of possibilities. I can help with ideas and copy that capture your audience’s imagination. Honing your tone of voice, reinvigorating your brand positioning, purpose, personality and values and brand naming projects. I’ve worked with everyone from three-people-and-a-dog start-ups to globe-straddling brands. What’s the brand or communication issue that’s keeping you awake at night? I can help you resolve it with an objective eye. If you’d like to find out more or discuss working with me, please book a free, no obligation call. You can get an idea of the work I do with clients on my website at edprichard.com. Or to set up a time to chat, please get in touch: ed@edprichard.com Here’s a taste of the kind of projects I’ve been working on over the last few years: • Email campaigns for Micato Safaris (luxury safari business) • Copywriting scripts for Morgan Motor Company • Brand voice and copywriting for Lateral (property investment) • Tone of voice guides for Renishaw (international engineering group) • Brand and tone of voice for Tanya Baker & Co (boutique estate agent) • Copywriting for Oyster Yachts (5 years+) • Copywriting for Cecil Wright & Partners • Scripting/speechwriting Samsung IFA Press Conference presentations (3 years) • Tone of voice guidelines for The Earthshot Prize • Copywriting for the Langham Estate • Brand naming and tone of voice for Rova, a dog food supplement brand • Copywriting Ted Baker’s annual report • Brand tone of voice and copywriting for Jabra headphones and speakers • Brand and tone of voice for HMRC - making the contents of those manila envelopes less scary • Brand positioning, tone of voice development and guidelines for Ordnance Survey Leisure brand • Brand naming and tone of voice for Shake Climate Change • Developing vision and purpose statements for an innovation foundation Nesta • Developing tone of voice guidelines and copywriting annual reports for RNIB • Copywriting website and brochures for Italian kitchen appliance company Bertazzoni (5 years) "Ed writes beautiful, endlessly flowing words. If I had to sum up his unique offering, it would be his chameleon-like ability to find the brand voice and write in an absolutely authentic tone. Most importantly, he always writes copy I want to read to the last full stop." Piggy Lines, CCO, The Game/BMW

No one reads my work for pleasure. They read it because they're claiming Universal Credit, looking up a cancer prognosis or reporting a crime. More than 10 million people a month, most of them frightened, exhausted or reading in a second language. At Ofsted, staff were proud of their 70-page registration manual. They were certain it helped people complete the forms. I checked the reading level. Postgraduate. The manual had been written for people registering to look after children, and it required a degree to get through it. Young women were breaking down in tears on the helpline, defeated by a document that stood between them and their livelihood. No one had lied. Nobody had been careless. The organisation had measured the wrong thing and then stopped looking. That gap, between what an organisation believes its content does and what it does to someone frightened, exhausted or out of options, is where I've worked for nearly four decades. What I do I write content for services people use on the worst day of their year. Reporting a spiking. Claiming benefits with a child on their hip. Reading about a prognosis they'd rather not know. I started on my first government digital project in 1987. I spent years as a business editor, quoted by the Wall Street Journal on international accounting standards three months into the job with no accounting background. In 2012 I became the first content designer on Universal Credit, and helped establish the earliest content standards for GOV.UK while GDS was still finding its feet. The method hasn't changed since the newsroom: find the signal, ask the question everyone is avoiding, and never assume the reader is at their best. Micro-trauma Most trauma-informed practice begins with a category, such as bereavement, PTSD or abuse, and treats trauma as something a minority of users bring with them. My work starts somewhere less comfortable. The baseline has shifted. People arrive at services already depleted, more distracted and more sceptical of institutions than they were before the pandemic, with less cognitive room to spare. That isn't a user segment. That's everyone, on a bad day. Which is why I don't write separate content for vulnerable users. Content that holds up when someone is frightened works better for everyone else too. Content that only works when the reader is calm, unhurried, literate and well is content that fails at exactly the moment it's needed. There's a second gap that gets less attention. User research captures lived experience: a tidy retrospective account, given weeks later by someone sitting down with a cup of tea. What services have to survive is living experience, the real-time cognitive state of someone halfway through a form at 3am. The two are not the same. Designing for the first is how thoroughly researched services still fail real people. It may be best practice. It is certainly not common practice. Selected work Metropolitan Police Service I wrote the national spiking advice and information service for police forces in England and Wales, now used by 87% of forces on the Police.uk app. It assumes a user who may be disoriented, frightened or still affected by a substance, and gives them a choice at every step rather than a process to comply with. Reviewed by victim support organisations without a single change. Universal Credit As one of the first content designers on the programme, I spent days challenging policy specialists on every question on the form. Do we need this? What happens if we don't ask? Seventy per cent of the housing benefit questions came out. Cancer Research UK I redesigned more than 5,000 pages of cancer advice on the website's About cancer section, accessed by more than 4 million unique visitors a month. User research showed that patients didn't want more information; they wanted control over which information reached them. Some needed every detail of the side effects. Others couldn't yet read a word about prognosis. The answer wasn't clearer writing. It was pathways that respected where someone was that day. Cabinet Office Counter-fraud verification for Covid-19 business funding: collecting the data needed for background checks without making legitimate applicants feel accused. Described by Downing Street as a star performer in the government's Covid-19 response. Environment Agency Applications for flood defence funding ran on a 350-column spreadsheet that almost everyone completed incorrectly. I replaced it with a guided online journey built around the fact that these applications take years, not afternoons. Rural Payments Agency This one failed. For a year I said the service was defeating its users, often elderly farmers with limited digital skills, handed complex software and strict accuracy requirements. I was not persuasive enough. The programme went on to cost hundreds of millions and end in a public inquiry. I include it because a portfolio of only successes tells you nothing about what someone does when they're losing the argument. What clients say On the work Kate Mew, Head of Content, Metropolitan Police Service:"Adrie's experience and expertise has been invaluable to the team. He did an amazing job." Neil Henderson, CEO, Safeline — reviewing content written for police forces in England and Wales:"Adrie's language was appropriate and victim-focused. All the way through he was giving the victim the choice of what to do next, which is the right thing to do. We had no changes to make. It was excellent." On the thinking Dr Christopher Fitch, Fellow of the Royal Society of Public Health and Vulnerability Lead, Money Advice Trust:"Everyone really enjoyed your talk today – notes were taken aplenty, people were still talking about (micro) trauma later that day, and you clearly made everyone think." Kristina Halvorson, CEO and Founder, Button Events and Brain Traffic:"Thank you for your outstanding article on trauma-informed content and AI. Just excellent work." Speaking and writing I am an international keynote speaker and trainer on trauma-informed content and compliance, including for senior executives in financial services for the Vulnerability and Consumer Duty Academy, a six-month intensive programme for senior leaders in banking, energy, water and telecoms, focused on regulatory requirements around vulnerability. My articles are published on the Button blog, ProCopywriters and other UX writing thought-leadership platforms. Working with me I take on contract and consulting work in the UK, the EU and remotely. The projects that go well are the ones where somebody internally already suspects the content is failing people and needs an outside voice to say it out loud. Email: adrie@traumainformedcontent.comPhone: 07554 012533Website: www.traumainformedcontent.com

Who am I? A copywriter with a business journalist’s background. I write websites, blogs, case studies and advertorials — turning jargon-heavy subjects into copy that a reader will actually finish, and do something about. What I Do: I work out what a business really does, then explain it in plain English – whether the client is a fintech startup, a private equity firm or a franchise that installs loft ladders. Basically, I cut out the jargon and the filler. Who I’ve Worked With: I’ve written advertorials for CNBC.com, including work for the Abu Dhabi government, and entire client supplements for Elite Business and Elite Franchise – each built around one company, from executive interviews to clear, engaging explanations of what the business does and why it matters. Behind that is a long career in financial and business journalism, most notably at CNBC Business – so I’m quick to master a difficult brief. What My Clients Say: • "Like a sponge, he absorbed my website. Then with brevity and clarity, infused it with The David 'Ryanesque' Touch." - John Dearden, Manchester engraver • "Best investment for any business." - Natalia Barbour, Bureau Arcturus, Guildford Get in Touch: If you’ve a project in mind, drop me a line.

I've been a freelance copywriter for over 30 years, working for leading advertising and digital agencies as well as direct with numerous clients. I'm based in London but I have experience with clients in over 35 countries. My specialisms include: Consumer, B2B, Property, Sustainability, Employee Engagement, Technology and Financial copywriting. Where am I based? I’m in London, but I work with clients all over the world – 35+ countries and counting. What kind of writer do you need? A highly experienced copywriter who knows your sector well whether B2B or Consumer, including sectors such as Property, Financial, IT, Sustainability and Employee Engagement. A website copywriter who can make your content sings and your Google rankings soar. From 100+ pages for big brand websites through to small businesses and start-ups, I can help you attract, convert and retain customers. Someone you can improve your bottom line – whether with an advert, brochure, sales letter, white paper, new product name, video script or case study, with some sound marketing advice to go with it. A British copywriter who understands you and your market, be it in North America, Europe, the Middle East, Africa, Asia or elsewhere. Or simply someone to ensure what you have written is in good English. What clients are saying “The best freelance writer in town.” Steve Harrison, direct marketing legend, agency founder and best-selling author. “I am a return customer. Peter wrote an advertising letter and leaflet for me previously. They have worked very well so I decided to ask Peter to re-write my website and copy optimise it. He gave me lots of practical advice, worked very quickly and did fantastic work again.” Robert Kublicki, Poland. ” I am very pleased with what you have produced, thank you.” Reverend Tim Harford, Director of Fundraising and Communications, USPG “I really like working with Peter, and I’ve never been disappointed by his work, whether ads, web copy or brochures. He combines three things that don’t always come together: (1) He’s creative and witty (2) He can write so that people understand (3) He’s very easy to work with.” John Moore, Founder, The Harwood Agency “They were really pleased with the work! This is definitely a first in [Client Name] history.” VCCP ME. it’s always a pleasure to work with Pete. He’s deeply literate and highly creative, with a work ethic that’s second to none.” Theo Pike, Black Russia Contact me now for a free quote Please call 07767 687 524 or email peter@ideaswise.com There are also lots more work samples on my website – www.ideaswise.com

Putting your ideas, plans, designs, projects, or services into words that bring them to life. Enticing words your audience can relate to and trust. All done with a blend of persuasive copywriting and relatable storytelling. ⭐“What can I say? Your words took me on a journey. I was fully engaged and absolutely loved the writing style!" Toni-Ann Bird, Director, Guild House Property Agents, Warwickshire. Hi, I'm Andrew, a Northampton-based freelance copywriter for all things architectural, the built environment, placemaking, heritage, and photography. Whatever your message. Whatever your ultimate aim, I'll find just the words you're after. Words that can... 🔸 Paint a vivid picture 🔹 Simplify a complex message 🔸 Capture your big ideas and the smallest details 🔹 Spark the imagination 🔸 Persuade a sceptical audience 🔹 Win hearts 🔸 Break down potential barriers 🔹 Build trust 🔸 Inspire... excite... motivate... And so much more. Because when you use just the right words, you can make (almost) anything happen. ⭐"...with such a complex message, clarity was essential. You have succeeded where we had struggled, and the brochures and project proposals you've written are pitched perfectly." Gordana Mandic, Tyler Mandic Architects, Chelsea, London. Some extra (reassuring) bits you might like to know about... 🎯 I have a diverse copywriting portfolio. Projects include writing for... • Architects • Luxury outdoor clothing brands • High-end contemporary and period design properties • Designer watch and jewellery engraving • PropTech 3D Smart City modelling platform for sustainable urban design and planning • Garden design • Independent housebuilding/construction • Garden retail • Marketing agencies • A household name in paint • Listed building restoration and renovation specialists • Pro photographers • Photographic studios • Local authority planning officers • Fire safety products and fire protection infrastructure • CCTV and Security systems • Cyber-security • Business Resilience • Wellbeing in nature • Photography-focused holidays, tours, and workshops, and... • Heritage tourism 🎯 I've written in-depth, illustrated articles and short features for various UK consumer and trade publications. Topics include garden design and history, heritage travel, architecture, business, and (naturally) photography. 🎯 I'm trained and qualified with a College of Media & Publishing (CMP) Level 4 Diploma (with Distinction) in Copywriting. 🎯 I also have a CMP Level 4 Diploma (Distinction) in Google SEO. 🎯 I'm fully insured with Professional Indemnity cover for £1,000,000 through Policy Bee. 🎯 My day rate is £420. According to ProCopywriters' latest survey (July 2026), the median day rate for a UK copywriter is now £440, meaning you're getting the essential words you're after at a rate that's realistic and fair for both of us. ⭐"Thank you for your collaboration, Andrew. Your work has been invaluable to us." Paola Bergamaschi, Studio Director for Christian Tagliavini, award-winning Fine Art Environmental Portraiture photographer, Switzerland. Now, what would you like me to write? I can help you with... ✅ Advertorials / Advertising Features / Sponsored Articles ✅ Architectural storytelling (aka project descriptions) for architects, placemakers, developers, planners... ✅ Blog posts and Articles - Search Engine Optimised (SEO) ✅ Brochures, Booklets, Flyers, Guides, Leaflets, Postcards, Posters... ✅ Copy-editing for print and digital. As well as fact-checking and humanising generic, soulless AI-generated content ✅ Direct Mail Sales Letters ✅ eBooks ✅ Property Brochures - capturing the stories that make a property a home ✅ Taglines, Straplines, and Slogans ✅ Web Pages ✅ Website Refresh - adding a little polish to make your words really shine ⭐"Thank you so much, Andrew - this is great! You’ve really nailed the evocative copy we're after. And with so many options for taglines, we definitely have that part of the project covered too." Emma Mathias, Bradshaw Taylor - the home of luxury outdoor clothing and country lifestyle brands. Why do I write for such a mix of sectors? It's not quite such a random choice as you might think. Instead, it's all about photography. Before venturing into the world of copywriting almost a decade ago, I was a freelance landscape and location photographer. Clients included the National Trust, and I specialised in photographing Britain's architecture, landscapes, gardens, and heritage locations. All things that genuinely interested me. And still do. So I decided to carry on working in these same fields - albeit very differently. In a way, I'm still creating pictures, only now I'm using words rather than a camera. With just the right words, I paint persuasive pictures to bring places, spaces, projects, and services to life. ⭐"You have a wonderful natural style ... this is excellent - thank you. Just what we were hoping for!" Jo Shaer, Lollipop - content marketing specialists for the Fire and Security sectors. If you're looking for distinctive, authentically human (not AI-generated) copy, I'd love the opportunity to work with you, so please get in touch. Head over to my website for a browse, email me from this page, or give me a call (you'll find all the links below) and tell me more about the words you're after.

I can help you turn complex technical information into clear, engaging content that informs your audience and builds your reputation. After working in the public and private sectors for more than 30 years, I'm very comfortable handling all sorts of industrial and technical language, along with interpreting complex data. How I can help you I can provide support with your content writing requirements, such as: Green Tick Icon blog posts Green Tick Icon case studies Green Tick Icon web content Green Tick Icon management and operational documents, procedures, policies, etc Green Tick Icon articles and features Green Tick Icon advertising and marketing content Green Tick Icon press releases. The service is tailored to your specific requirements and can be provided on either a regular or one-off basis. With an eye for detail and a meticulous approach to every project I undertake, I'm confident that I can help you establish a professional image and engage effectively with your audience. Sectors covered I offer a service for most subjects, although I specialise in science and engineering with particular expertise in the environment and sustainability. In the past, I’ve written about subjects ranging from international shipping and software for construction projects, to competition swimming pools and outdoor canopies for schools. In other words, if you’re working in the following sectors, I can probably help you: Green Tick Icon environment Green Tick Icon science Green Tick Icon engineering Green Tick Icon manufacturing Green Tick Icon construction Green Tick Icon agriculture/forestry Green Tick Icon transport Green Tick Icon education Green Tick Icon leisure and tourism Green Tick Icon retail Green Tick Icon IT/communications Green Tick Icon business support. Sample testimonial “James has been a valuable contributor to our content output, bringing both technical expertise and a clear, engaging writing style. He consistently delivers high-quality work that aligns with our tone of voice, and he’s a pleasure to collaborate with. Very reliable and always open to feedback.” — Isabel Jones, NES Fircroft Samples of work Green Tick Icon From CapEx to Commissioning: Tackling Resource Challenges Across the European Power Project Lifecycle Green Tick Icon Exploring Saudi Arabia Vision 2030 – Top Projects to Watch Green Tick Icon How to ensure compliance when mobilising power engineers to Europe Green Tick Icon Using digital innovations to avoid construction site accidents Green Tick Icon The rise of the (farming) robots: 10 agtech innovations helping to feed the world Green Tick Icon How to spot a fake Microsoft security alert email Green Tick Icon The global container shortage: how it's affecting the supply chain Green Tick Icon Should we be using more shared bin schemes? Next steps Please contact me at james@technicalix.co.uk for a quote or to discuss how I can help with your writing. For more information, please visit www.technicalix.co.uk.

Hey, I'm Joe 👋 co-founder of Do Words Good — a verbal identity & brand language studio for challenger brands. We help you figure out what to say, how to say it, and how to make sure everyone (AI included) can write for your brand. Free 90-second brand voice AI audit → Before anything else — we built a free tool that scores how well AI can write in your brand voice. Upload your guidelines or paste a prompt, and it'll show you where the gaps are and how to fix them. Scores out of 45. No email, no strings, no catch. 👉 Check your AI voice readiness → We've been working on brand language for challenger brands for over a decade — voice, messaging, the words that make you sound like you. And while we still get our hands dirty with copy, AI has changed the game. The question isn't "who can write this for us?" anymore, it's "why does AI make our copy suck?!". That's why most of our time goes into verbal identity work. What your brand sounds like, why it keeps drifting, and how to fix it so your whole team and your AI tools can write on-brand every single time. That usually looks like one of three things: ✅ The Whole Shebang — messaging strategy, full verbal identity, brand voice & AI copybot. For brands that need a hand figuring out what to say, how to say it, and how to make it stick. ✅ Voice Upgrade — messaging strategy, verbal identity update, brand voice & AI copybot. For brands adapting or rebranding. ✅ Make it Stick — verbal identity documentation & AI copybot. For brands who know what they want to say but can't get everyone (people and robots) to stay on-voice. (Which one fits depends on where you're starting from) Who we've worked with Discord, Vodafone, OVO Energy, Nursem, Toast Brewing, Animal, Beachbum, Drinkwell, Dr Dent, RNLI — plus almost 300 other brands across DTC, ecommerce, SaaS, hospitality, and B2B. A few wins 👉 Helped grow an ecommerce brand from £5.6M to £25.2M by repositioning and rewriting their copy and brand voice 👉 Helped a brand grow revenue by 78% the quarter after a 4-week copy and messaging sprint 👉 Helped a US brand go from $7M to $38M over a year with fractional copy support What a client said "Jack and Joe were mind readers. They quickly spotted the real customer pain points and reshaped the page in a way that was clear, focused and exactly what we'd hoped for." — Lindsay Newell, Marketing Manager, Nursem We're probably a good fit if: ✅ Your brand has something genuinely brilliant to say, but your voice isn't saying it yet ✅ You want words that sound like you — not like a brief got fed into a template ✅ You're using AI tools but your voice keeps drifting off-brand ✅ You're building for the long run and want a verbal identity that grows with you Want to chat? Book a 30-min intro call → or email hello@dowordsgood.com Not ready for a chat? Run the audit first → and see where you stand. 📬 We also send a weekly newsletter — brand breakdowns, copy frameworks and consumer psychology you can actually use. Read by people at Gousto, Bloom & Wild, LEGO and Toast Brewing. Join the DWG newsletter → "Flippin' love these joy-filled insights. Thank you for so generously opening up your brains." — Louisa Ziane, COO, Toast Brewing

You can't build trust and credibility with generic AI content. You need human expertise. Inside every IT and cyber security company are experts who've lived and breathed incidents, deployments, breaches, migrations and the day-to-day problems faced by their customers. The challenge is turning that expertise into content that senior decision-makers want to read. When you're the technical expert, it can often be hard to create: • A consistent LinkedIn presence that reflects your in-depth experience • Articles that explain technical trade-offs, when you lack the time to focus on them • Guides that are both technically accurate and commercially compelling • Case studies that share your lessons from customer deployments • Content that covers risk mitigation, compliance and budget justification In short, creating expert-led content demands a different skillset.  STRATEGIC CONTENT & THOUGHT LEADERSHIP  I work with founders and marketing leaders to deliver content that establishes authority and justifies IT and cyber security investments. Executive Ghostwriting & Thought Leadership – Authentic LinkedIn content in the voice of your senior team.  White Papers & Ebooks – In-depth assets that build credibility with CIOs, CISOs and procurement teams. Case Studies – Success stories that prove your technical capability and build trust with buyers.  Website Copy – Clear, precise messaging that is distinct from your competitors. BACKGROUND AND INDUSTRY EXPERIENCE For nine years, I’ve delivered marketing content for B2B tech companies across the UK. My clients range from founder-led businesses to FTSE-listed companies. Before that I spent over two decades in the technology sector for global leaders, including Accenture.  CLIENT FEEDBACK "Rob's a real asset. He hit the CISO tone for our latest campaign and turned around a cyber resilience ebook on a tight deadline. If you need a fast, reliable writer who actually gets IT and cyber security, talk to Rob." – Abikaye Mehat, Celerity "With our clear messaging we’ve had new opportunities through both websites. And Rob saved us six months of work. He’s done an exceptional job." – Paul Rufus, Proximity  "Rob's ability to blend technical expertise with clear, compelling copy is remarkable - each article struck the perfect balance between informative and persuasive."  – Jesse Theron, Global Telecom Networks TURN YOUR INSIGHTS INTO AUTHORITY Want to translate complex expertise into content that buyers trust? Email hello@robbeadle.co.uk or send me a DM to arrange a call.

A stranger on Gumtree gave me the secret to selling anything. Sounds wild, I know. But it happened. Let me tell you the story... I've written funnels overlooking the Indian Ocean. Taken sales calls at sunrise in the Atacama Desert. And I’m fairly sure I had the idea for a sales page in the back of a pickup truck in Laos… ​Copywriting has taken me all over the world. But it was a conversation in an empty North London cafe that changed my career forever. ​…a conversation that’s since helped generate millions in additional revenue for businesses across Europe. ​Businesses, possibly, just like yours. Now, you might be wondering how one conversation can have such an impact. Well… ​Sat opposite me was a man I’d just met. He’d listed 39 advertising annuals on Gumtree that I was interested in. And to save on delivery, I decided to drive across the country and pick them up. He handed them over. And we got chatting. I told him I’d studied materials engineering, quit my job, and was now a few years into copywriting, struggling to make a name for myself. It turns out he was a copywriter too. One who’d helped build some of today’s biggest brands. And the annuals I’d just collected spanned his entire career. His work, which I’d later discover, was inside them. He invited me for lunch to look over the ads, and ended up giving me a piece of advice that changed everything… "It’s your engineering background," he said. He continued. “I mean, look at the ads in these annuals… I see one thing… the design, the colour, the use of language. But with your background, you see them in a completely different way… you’re talking about microstructures and behaviour patterns. I would have never thought of that.” "That's your edge.” He was right — I realised I see ads differently to other writers. I find underlying principles, psychological patterns and persuasion mechanics that only few spot. That’s why I’ve since helped generate millions for my clients across Europe — tech companies in Estonia, marketing agencies in Ireland, cinemas, growth consultants, health supplements, even fidget toy designers. And I’m confident that whatever your business sells, I can help you too. “Lewis is a great copywriter. He has worked on ads and landing pages for us, both delivering fantastic results. Highly recommended.” -- Stephen Bavister, Director/Founder of LexisClick Growth Consultancy “The response has been absolutely fantastic (one lead even phoned me!). It was a real pleasure to work with such a pro.” – Stephen Kilcoyne, Founder of Woosh Marketing “Nobody understood our brand and our audience the way Lewis did. We’re getting exactly the results we hoped for.” –Aliss Oxley, General Manager of Five Create (MetMo)

Hello. I'm Ben Locker. Since 2006, I've helped over 300 businesses – not to mention a cluster of top agencies – with copywriting that gets results. Over the years, I've come to specialise in B2B and professional services work. When accountants, insurers, brokers and lawyers get fed up with dull copy that tries to bore prospective clients into buying, they come to me to sort things out. In recent years, I've also branched out into content auditing. This is crucial for professional services firms: it helps rid their websites of outdated advice, stops them paying for new websites full of useless content, and spots pages that are – against all the odds – bringing in work. To do content auditing properly, you need evidence. That's why I've built my own, proprietary software, Manticore. It crawls your site and brings together evidence from Google Search Console, Google Analytics, Semrush and other sources to give me a detailed insight into every page. With that intelligence, I can work with clients to decide what content to keep, improve, merge, remove or create. The result is a cleaner, more focused website that performs better in search and AI. If you'd like to learn more about what I do, who I do it for and what I've achieved, take a look at my website. If you think I can help you, get in touch today to discuss your project.

👩‍🦰 Hi, I'm Miriam. I run Copperwords®, an SEO copywriting and search consultancy based in Liverpool. For 15 years, I have helped organisations align their technical setup with their written content. I specialise in high-accuracy SEO copywriting, native German translation, and helping brands adapt to AI search and answer engine optimisation (AEO). And I handle both because the strategy and copy really ought to come from the same redhead. I regularly work with teams across private healthcare, financial services, and consumer brands in the UK and DACH regions. ------------ "An exceptional understanding of healthcare communication and SEO. We saw a noticeable increase in qualified traffic." (Dr Natalie Summerhill, Summerhill Health) "Miriam's focused approach and genuine interest led to significant improvements in a short timeframe." (Emma Hatfield, Brooks Macdonald)