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SectorBusiness, finance and law69
FormatWebsite copy18Whitepapers and reports14Blog posts and articles12Brochures4Email3Radio ads1Video and audio scripts1Print ads1

69 pieces

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Report

Industry Viewpoints

A series of eBooks exploring the need for digital transformation across industries including: Finance, Automotive, Healthcare, Higher Education & Research, High-Tech, Telco.

Business, finance and law
Website copy

Web content for an HR Consultancy

In your organisation, do you find that your people are held back by a lack of self-awareness? Maybe individuals and teams don’t fully understand their own behaviour and response patterns. In the same way, perhaps they don’t understand each other. This is where RPG will help. We’ll lead your people through the Insights Discovery™ personality profiling tool. We use Insight Discovery™ as a key ingredient to individual and/or team coaching, in relation to internal and external situations. We conduct the sessions either virtually or face-to-face, for groups or for individuals – whichever is best for you.

Business, finance and law
Stephen ChurchCopywriter Pro — SEO and GEO copy that helps SMEs grow
Website copy

Rosling King corporate book and website

Rosling King is a leading firm of lawyers in the City of London. Their advice is high-level, for major clients in finance, real estate and construction, but their approach is refreshingly down-to-earth. My job in Browns’ rebranding of the practice was to express this unusually warm, easygoing nature and its part in the development of uncommonly effective solutions. rkllp.com Design: Browns

Business, finance and law
Brochure

Sales Brochure for Focus Awards Ltd, an Ofqual-Regulated Awarding Body

Focus Awards is an innovative Awarding Organisation, whose CEO always tries to 'push the envelope' within the sector. He came up with the idea of a Price Plan for training providers and centres that would 'smooth out' their cashflow by creating monthly payment plans. My task was to make the plans attractive to clients and get across the advantages of budgeting. I've shown the original first draft text. Several changes were accommodated through the development cycle, the most significant of which was to remove the fear of competitor fallout and a potential resultant 'feud'. While it substantially weakened the purpose of the document, the Client was insistent and accepted the explained reduced impact of the copy as a palatable trade-off.

Business, finance and law
Stephen ThompsonStephen Thompson Copywriting | More Leads, More Sales, More Profit. Faster! | Expert B2B Copywriter | Professional Business Consultant |
Report

Enate whitepapers

I have written multiple whitepapers for Enate, designed to target prospects in key financial sectors - everything from insurance to banking. These whitepapers look at the major issues these sectors are facing when it comes to process automation and how Enate can help and are used to support wider sales and marketing activity. You can see an example whitepaper here - https://www.enate.net/en/global-business-services

Business, finance and law
Website copy

Franchise Recruitment website

An example of an effective and well put together franchise recruitment website which acts as both lead-gen and franchise prospectus, in this case for a colourful and fun brand, Udderlicious.

Business, finance and law
Dan SherringtonFranchising Copywriting Specialist
Email

Prudential annuity emails

Prudential plc is one of the UK’s leading providers of pensions, annuities, investments and insurance. They asked to help develop a series of follow-up emails to be sent to people considering buying an annuity from Prudential. The content would reinforce the points explained by Prudential’s staff over the phone, giving customers content they could read at their leisure and keep for later reference. Annuities can be hard to understand, particularly when people are new to them. We used an informal tone and everyday language to explain the concepts as clearly as possible while also communicating honesty and transparency.

Business, finance and law
Tom AlbrightonWriter and editor specialising in B2B and academic
Report

DSL – Accounting firm

I wrote an eBook for DSL Accounting, an accounting firm who work with SMEs

Business, finance and law
Len WilliamsSenior copywriter | London-based | B2B tech | Engineering | Finance | Ecommerce | Healthcare | Built environment
PCR Digital | Recruitment is broken. We’re fixing it
Website copy

PCR Digital | Recruitment is broken. We’re fixing it

The team at PCR Digital wanted to update their website and were ready to stand out above the noise of recruitment in London. They commissioned the development of their brand tone of voice and new copy for their website, with case studies, in 2018. The PCR team work closely with candidates and clients alike and have placed candidates in challenging roles for multinational brands with great success. They work hard to maintain client confidentiality so the new site had to demonstrate their calibre, without broadcasting their client's names as social proof. "When you sent this over I only really skim-read it as I was so wrapped up in the content and the website. Now I've had time to properly go through the Tone of Voice and I just want to say, I think it is brilliant. It completely captures PCR - our ethics, our culture, our drive - I love it! I just realised I'd never really given you any proper feedback on this part so just wanted to say a big thanks :)" Laurie, Operations Manager

Business, finance and law
Website copy

Website for Meridian Risk Solutions Ltd

Design agency Pad Creative introduced me to Meridian RSL in January 2019. Meridian is a genuinely independent, specialist insurance broker. They wanted a new website that would stand out – in design and editorial – by showing that the client was at the heart of their business. With plenty of conversation that nailed down the client's uniqueness, all three partners in the project - the copywriter, designer and client – were in sync over working ethos, values and the drive for perfection. It resulted in a website with a tone of voice that suited and engaged their audience and stood out for its creativity.

Business, finance and law
Article

Turning Baringa’s expert insights into industry thought leadership

Baringa is a global management consultancy operating across energy, financial services, consumer products and government. It wanted to extend the value of its expert roundtables by turning complex discussions into compelling articles for a wider industry audience. Gunning Marketing developed clear, engaging thought-leadership content on decarbonisation, AI and the energy transition, helping Baringa communicate its expertise and strengthen its industry profile.

Business, finance and law
Anna GunningTechnical content writing & copywriting for scale-ups and enterprises
Brochure

Launch prospectus for The Manual

I was asked to write the copy for a launch prospectus for The Manual - a new Enterprise Investment Scheme (EIS) investment opportunity in the entertainment sector. The copy came out of a number of meetings with the directors and business consultant. The aim of the prospectus was to both interest and excite potential investors with the concept while assuring them of a sound financial investment.

Business, finance and law

Editor: Business Book

'If You're So Clever Why Aren't You Rich?' 10 ways to take your genius to the bank

Business, finance and law
Jacky Fitt FRSAInforming, inspiring | GEO/SEO specialist | award-winning author and editor
Report

White paper for Cytora

Cytora is an insurtech with a difference - a difference they have occasionally struggled to articulate. With this white paper, we went back to basics: explaining what Cytora does and why it is different as clearly as possible, while addressing the biggest problem their clients faced (inefficiency). We dispensed with some of the more overtly creative messaging that had previously been developed, reverted to the CEO's preferred formal tone, and tied it all back to the daily experience of insurance underwriters, finance managers and operations chiefs. Head of marketing: "It looks really really good! It reads well, it clearly lays out the current situation, solution, problems and implications. I'm so impressed!" I'm banking that as a win!

Business, finance and law
Website copy

Web content for Zitko Group

Content that demonstrates Zitko Group's global reach and expert knowledge as a fire and security recruitment partner.

Business, finance and law
Becky SmithStrategic conversion copywriter
Website copy

Debt Hacker

Creating a tone-of-voice and all written content, including case studies and video interviews, for a campaign website. Also wrote FAQs, financial and technical text for app/tool.

Business, finance and law
Iain AitchSenior copywriter & ideas consultant: data, charity, thought leadership, tech & architecture
Print ad

Cripps Law

A press ad for Cripps, a major law firm in London and Tunbridge Wells.

Business, finance and law
Website copy

Stream Recruitment website

Stream is an IT recruitment consultancy which recruits staff for businesses across the UK and Europe. I was asked to develop a structure and write copy for Stream's new website. I worked with senior directors to understand the business, establish a tone of voice and draft accessible content to appeal to Stream's key audiences - employers and job seekers.

Business, finance and law
Website copy

Website copy for My FD: small business and contractor accounting specialists

Small business accounting service A flexible accounting service for small businesses, whether you operate as a limited company, a sole trader or a partnership. This one's for you if you want to: - Minimise the time you spend on financial admin - Have real-time insight into your financial situation - Get proactive advice on optimising the money you withdraw - Be certain you're complying with all accountancy and tax legislation

Business, finance and law
Helen KeevyStrategic Copywriter & Content Designer
Article

Blog article for The Fight Arranger

A production company has a legal and moral duty to protect its crew, actors, and stunt performers—but everyone on set shares that responsibility. Having spent 22 years in the film industry alongside a background as an ex-firefighter, I’ve learned that common sense alone isn't enough in high-risk environments. Every scene brings unique hazards, from performer fatigue and stunt harness setups to pyrotechnics and unpredictable weather. Thorough script breakdowns and early risk profiling don't just prevent serious injury; they protect your budget and reputation. When production companies plan intelligently, safety doesn't slow down the creative process; it keeps the show moving forward.

Business, finance and law
Rachel RoussellSenior Freelance Copywriter - High-Impact Website Copy, Blogs & Strategic Content Strategy

Nordic Fintech Manifesto

Nordic countries - and their neighbours in the Baltics - have become a powerhouse of innovation in financial technology. A partnership between Fintech Mundi, a global fintech accelerator based in Norway, and Magna Carta, a UK-based fintech communications specialist, set out to discover what made the Nordics so dynamic, what could be learned from the region and what could be done to tap into the still unrealised potential of the region. The result was this report: based on desk research, extensive interviews with spokespeople across the region, we built up a cohesive story packed with information that Fintech Mundi could use to create a splash at its forthcoming industry conference.

Business, finance and law
Report

The Digital Opportunity for Global Wealth Management

The digital opportunity for global wealth managers Download the research report Over a third (38%) of wealth managers cite meeting customer expectations due to COVID-19 and defending against cybersecurity and fraud (37%) keys to success. Report finds that over half (56%) of UK wealth managers reported increased client demand for digital products and services during COVID-19. Over three quarters (79%) of wealth managers said that digital technologies have improved their customer engagement strategy and their experiences with clients (81%). Emerging technologies adopted by UK wealth managers. Barriers to using ‘Wealth Tech’ still remain.

Business, finance and law
melissa wheelerSenior freelance copywriter. Tone of voice, content strategy, UX writing and SEO
Website copy

Larking Gowen corporate website

Larking Gowen is one of East Anglia’s leading accountancy firms, serving hundreds of business and private clients throughout the region. We wrote all the content for this major website redesign, working directly with senior executives at the firm. We helped develop a fresher, more accessible tone of voice for the Larking Gowen brand, and proposed a new Q&A format aimed at answering the questions that clients and prospects really ask.

Business, finance and law
Tom AlbrightonWriter and editor specialising in B2B and academic
Annual reports that demonstrate industry and investor relations leadership
Report

Annual reports that demonstrate industry and investor relations leadership

MEPCO is the largest integrated containerboard producer in the Middle East and North Africa. It needed an annual report that did more than meet stock exchange compliance requirements – it needed to cement the company as a leader in investor relations. Gunning Marketing created a report that was a compelling story for investors, leading to an ongoing partnership for future annual reports and sales collateral.

Business, finance and law
Anna GunningTechnical content writing & copywriting for scale-ups and enterprises

Xace – FinTech company

Business, finance and law
Len WilliamsSenior copywriter | London-based | B2B tech | Engineering | Finance | Ecommerce | Healthcare | Built environment
Website copy

Writing web content for an accountancy practice

Our focus is you As Northamptonshire accountants, our clients cherish our relationship, not just because of our range of services. They also appreciate the way we work. They see us, not so much as accountants to meet with once a year to ‘go over’ the accounts. For our clients, they value the feeling of friendship. Like any good friends, of course, we won’t just say ‘well done’ when everything is rosy. We’ll also be at your side with friendly, knowledgeable advice when things are not going so well.

Business, finance and law
Stephen ChurchCopywriter Pro — SEO and GEO copy that helps SMEs grow
Report

ByBits UK launch report

I launched ByBits - a usage-based insurance engine - in the UK, in Q1 2020. Key to this was developing a whitepaper which was used to drive news and views as a location to point media and prospects to. The report is attached but, you can see all the UK coverage this (and other) reports have generated through my PR work here - https://www.bybits.co.uk/press/

Business, finance and law

Copywriting: web, SEO, print, social media, blogging

Working with an award-winning independent UK care company I am responsible for all on and offline copy, social media and marketing campaigns. Consistently ranked on page 1 of Google for their key words, with a healthy regional awareness and connections. Highly successful Facebook recruitment campaigns.

Business, finance and law
Jacky Fitt FRSAInforming, inspiring | GEO/SEO specialist | award-winning author and editor
Article

News article for Solved magazine for Ageas

Ageas is one of the UK's largest car insurers. I've worked for the internal communications and broker teams since 2016, so when they asked me to write this news piece for online magazine Solved, they received it the same day. Knowing your client often makes a job go faster, because you know their style and tone of voice before you start.

Business, finance and law
Article

Magazine Editorial | Versatile Insurance

Editorial PR article for a specialist insurance company. Featured (with by-line) in leading UK tattoo magazine 'Tattoo Master' highlighting the importance of specialist cover for tattooists.

Business, finance and law
Shepherd Offshore | Services
Website copy

Shepherd Offshore | Services

In 2018, the management team at Shepherd Offshore on the north banks on the River Tyne needed help to redevelop the company's website. With an ever-increasing demand for their services, the company's existing website was outdated and didn't cover the extensive range of essential support on offer to their multinational clients in the offshore, oil & gas, energy, marine, power and renewable energy industries. A family-owned and run business, I worked closely with the team to explore the business offering in full, develop a tone of voice to describe the services on offer and map each page to detail the available support.

Business, finance and law

Dockwray Accounting | The freedom to focus

My accountant, Gill, is the best accountant ever. And she and her business partner (and husband) Nick needed a site that shows off just how good they are at supporting people who are in business – but for whom numbers hold a wealth of terror.

Business, finance and law
Report

Banking Circle Report on Financial inclusion for European SMEs

Banking Circle provides B2B banking services around the world. It's a key player in the fintech revolution and in this report wanted to address a key market that has long been underserved by traditional banking services - small and medium businesses. Working with the team from comms agency Magna Carta, we interviewed a series of industry commentators, customers, fellow fintechs and SME owners, and then looked for the numbers to back up their thoughts. There were plenty out there - to prove that Banking Circle's premise was spot on. I then turned all this information into a cohesive report (with plenty of circular metaphors throughout - very proud of the carousel of collaboration!) that the target audience would read and get behind. The result was an uptick in interest for Banking Circle - and repeat business for Magna Carta.

Business, finance and law
Article

Thought leadership article: Dual-fuel tarrif

This is a comment piece that was placed in Insurtech Magazine from the founder of By Bits in response to the FCA changes relating to the dual pricing ban, which you can see here - https://insurtechdigital.com/digital-strategy/why-dual-pricing-ban-will-drive-insurance-to-a-better-future

Business, finance and law
Report

Future of Finance Report for SIX Group

SIX is the financial powerhouse in Switzerland. It operates the Swiss (and Spanish) exchanges, and provides securities services, market data, and banking services to clients all over the world. Its current communication strategy is based on the Future of Finance, and this report - launched at SUBOS 2022 - was written to reinforce the position of SIX as an innovative player in its markets. The report is a combination of proprietary research data and commentary from international spokespeople and SMEs, pulled together to create a coherent narrative - all expressed in adherence to the tone of voice and style guidelines from SIX.

Business, finance and law
Email

Consumer campaign – The Big 5-Oh – Janus Henderson investment trusts

I came up with the concept for a multi-faceted campaign targeted at people aged around 50 who should be thinking about retirement - 'The Big 5-Oh'. As well as coming up withy the hero TV-style video, I wrote explainer videos, all content for a retirement hub, articles, emails and more. Within six months of the campaign’s release, Janus Henderson saw analytics soar above benchmark figures and massively outperform previous metrics. The hero video had over one million impressions, with a click-through rate on YouTube that was 280% above what was expected. The print element of the campaign was equally as impressive, delivering over three million impacts.

Business, finance and law
Peter WiseStrategic Copywriter - B2B, Financial, Property, Tech, Energy, Sustainability

Financial Diversity Radar for findexable

Findexable is a global research and analytics firm on a mission to digitise investment in fast-growth and private-market fintech. Together, we worked with a global team of sector experts, NGO representatives, and data scientists, graphic designers, and PR consultants to create the first ever financial diversity radar – a unique combination of qualitative and quantitative insights designed to give women in fintech a voice, and find practical solutions to the problem of their under-representation. The resulting 100-page report helped kick-start an international conversation about this essential topic.

Business, finance and law
Report

Post-Trade Survey Report for Meritsoft

Meritsoft provides a much-needed automated platform for the back office at major capital markets houses. It's a pretty technical and not especially glamorous part of the investment world that has been overlooked for a bit too long - as we set out to explain in this report. Using proprietary research as the framework, we built a three-part story that rose above the nitty-gritty of technical details and helped explain the need for Meritsoft's services while still providing the reassurance that the problem is entirely solvable. 12 months on the report is still a major piece of marketing collateral for Meritsoft.

Business, finance and law
Report

White paper on mobile payments for NCR Ltd

I’ve written a couple of white papers over the past couple of years for NCR. Better known as the people that manufacture ATMs for banks and financial institutions around the world, they recently purchased Alaric, a British company specialising in payments software – which is where I first got involved. This paper is for the payments side of the business, looking at the hottest of hot topics: mobile payments. The text was based on a series of interviews, a bit of desk-based research, and videos that senior execs had done with industry analysts. I brought all that together, to create a coherent story about a technical topic.

Business, finance and law