UK Copywriters Directory - Content marketing

Are you a B2B, legal, financial or professional services company, or a startup or scaleup, who is finding it hard to differentiate your products and services in an overcrowded market? Do your experts understand what you do, but customers don't? You need a freelance B2B copywriter who understands the language unique to your business. Not just any writer, but one who can translate complex ideas into simple yet engaging copy and help your customers understand, “what’s in it for me?” Here’s why I’m that writer: • As a former corporate lawyer, the language of business is my second language. I help you ditch the blah and deliver your message with words that will inform, persuade and engage your audience – turning sceptical B2B buyers into your best customers. • As an experienced copywriter (but not past it just yet!), I tell stories that build a brand, nurture leads and position your business as a trusted advisor – moving customers from “I’m not sure” to “YES!” and ultimately driving revenue. • I've worked with over 100 B2B businesses just like you, to simplify your message for your customers and help them see the value you bring – WITHOUT being sleazy, salesy or spammy. I research, write and create web copy, white papers, case studies, emails, landing pages, reports, video scripts, blogs, brochures, pitch decks, bid packages ... pretty much anything that gets your business where it needs to be. Here are a few examples of what I have done for past clients: • The SEO revamp I did of one client’s website resulted in a 146% increase in traffic • Articles I wrote for a legal client resulted in a 64% increase in traffic to their blog • An email sequence I wrote increased webinar sign ups by 200% But enough about me. Want to talk about what I can do for you? Shoot me an email and let's get started. jayne@whiterosecopywriting.com

I write, and I train people to write. I work with organisations of all shapes and sizes, typically in healthcare, the public sector, tech and professional services. They call on me when they want to make sure their message is cutting through. Perhaps the biggest testament to my abilities is that I have been working with several of my clients since I started my first business in 2004. Apart from the quality of my work, I believe they choose to stay with me for four reasons. I’m pragmatic: I’ll always be able to back up anything I’ve recommended or written with best practice knowledge and sound thinking. That said, you’re the customer and you know your world. I’m not diva-ish or precious. I’m proactive: you’re engaging me to write copy or deliver training but I’ll always go the extra mile to work with you and your team to add value and offer suggestions, ideas and feedback where it’s appropriate. I’m practical: I’ll call when I've told you I will; I’ll deliver when I've told you I will. My job is to help you and your organisation, so you can rely on me to be reliable. I’m professional: if I need to talk to a partner or customer of yours, you can put me in touch with them without fear. I work hard to make a good impression and reflect well on you and your organisation. If you'd like to have a conversation about how I could help you, get in touch – I'll look forward to hearing from you.

Creative Scot gone south, writing for clients large and small in fields including healthcare, retail, energy, tech and the charity sector. Imaginative and meticulous writer, copy-editor and proofreader of print and online content for websites, marketing collateral, reports and more. But let's not go on.

Hello, I’m Alice. I write creative copy for businesses, saving you time with words that will keep your audience engaged and get your message across clearly. Perhaps you want to update your website or need help writing articles for your company website. Maybe you’re worried you’re not finding the time to write the blog you know your website really needs. Or you’d like an extra pair of hands to review some work that’s already been done. I can help you with: • Blog posts • Articles • Web copy • Ghostwriting • Tone of voice • Proof reading and editing • Website and document reviews Why work with me? I’ll get to know you and your business - so I understand what you need and the most effective way to approach your project. I’m often a sounding board for ideas and I’m always happy to share what I’ve learnt during the decade I’ve worked in communications. My briefing process is straightforward and you’ll have the peace of mind that comes with clear terms and conditions, and a structured writing process. Most important of all, I’ll deliver your work on time and on brief. I’m based in Surrey but work with clients across the UK and beyond. If you’d like to check out my portfolio, or have an idea or project in mind (however fledgling), I’d love to hear from you (alice@alicesolaiman.com / 07738 940727). What my clients say: "Alice worked with us on our website update project, ensuring our brand tone of voice was consistent throughout. She’s able to convert often complex briefing documents into something that resonates with our audience, and is confident finding the balance between flexing the tone to meet the requirements of our team, while also ensuring it sounds like WBD! We’ve been really happy with the work Alice has done for us, and her willingness to adapt to the changing needs of such a large project and the accuracy of her work has made a real impact." Kim Turner - Senior Brand & Communications Manager, Womble Bond Dickinson (UK) LLP “I got in touch with Alice as we needed help with a recruitment project. Alice worked with us to develop landing page copy, an email and pdf flyer. As part of the brief, Alice interviewed one of our members and she quickly got up to speed with our tone of voice and understood what we needed. It was our first time working with Alice, so I was pleased that her work was high quality, she responded quickly to feedback and we were very happy with the outcome.” Ismah Dar, British Dental Association “Alice helped us with our website re-write. She understood the brief and quickly got up to speed with our new tone of voice – writing a large number of lawyer profiles and updating our sector and services pages. Alice kept us updated throughout the process and has been responsive and adaptable to our needs. It’s been a pleasure working with Alice and I wouldn’t hesitate to recommend her services.” Deborah Fleming – Marketing & Business Development Director, Walker Morris LLP “Alice is a pleasure to work with – she understood the brief and delivered compelling and engaging copy for my boutique accounting practice supporting female-owned businesses. She was a great sounding board for ideas on what would resonate with my target audience. She always provided drafts in a very timely manner and captured the brand’s tone of voice and our purpose well. I would happily recommend her services to others.” Preesha Chhaya – Founder, Beaver & Bee Chartered Accountants “Working with Alice is an absolute pleasure. Her ability to grasp concept topics quickly and turn them into genuinely engaging and accessible copy is a rare skill – and one I value enormously. I also appreciate her creative input and her willingness to shape and push stories to become greater than the original brief. I cannot rate her highly enough.” Annie Scott – Head of Content and Communications, Schillings

Lobster Copy® 🦞 is a strategic copywriting consultancy serving select clients across the UK and internationally. We help businesses drive business growth with premium copywriting covering lead generation, conversion, branding, and thought leadership. Visit Lobster Copy® 👉 https://lobstercopy.com/ Strategic Copy. Serious Results.

Does your travel business have a story to tell but you can't find the right words? Do you have a blog page that is in desperate need of updating? Are you just starting out and want some landing pages that will harness curiosity and drive sales? I work with businesses in the travel and hospitality sector, creating web pages, blog articles, email newsletters, brochures, and digital marketing copy. I'll help your brand find its voice, and use it creatively to get your message across. Whether you need a destination page on a region of Malawi, a blog article on how to prepare for a trek in the Peruvian Andes, or want to add a touch of magic to some hotel accommodation listings in Rome, I'm here to help. If you're a start-up or are looking at rebranding, I can also work with you on tone of voice and content strategy to support your business objectives. I began working in the travel industry 20 years ago and have seen it from all angles thanks to roles in sales, marketing, operations, and content management. For the last 13 years I've also been a travel blogger, working with tour operators, accommodation providers, tourist boards, and gear suppliers to create content and promote their brands. My work has won several travel writing competitions, and it's experience like this that I can use to make your own company stand out from the crowd. I'm based in the beautiful English Lake District, but my clients come from all corners of the world so I'm experienced working internationally, and am comfortable writing in UK, US, or AU English. No matter how big your project, get in touch so we can come up with a world-conquering plan.

Concepts that inspire, copy that delivers! I'm a copywriter and content strategist with 15 years' experience in helping small to medium sized businesses find their voice and make more noise online. I was the director of an SEO company before I decided to niche into content creation for entrepreneurs back in 2017. From tech start-ups to holistic consultants, construction firms to employment law specialists, I've worked with all kinds of organisations - to be frank, if it's out there, I've probably written about it! I don't just create copy to order. My approach is typically highly consultative, and errs into wider conversations about marketing, strategy, and what my clients need to do to stand out. I love nothing more than seeing the lightbulb go off above my clients' heads when they finally understand who they are, the value they offer, and how they want to position themselves - and I'm especially good at taking all their ideas and ambitions and pulling it into smart, engaging and easy-to-read copy that communicates what makes them unique. My core services are: Website Copywriting Personal Brand Copywriting Copy Coaching AI Content Humanisation ...But whatever word-y project you have in mind, I'm pretty sure I can help.

Distinction isn’t just about standing out. It’s about standing for something people can believe in. When brands live from the inside out – not just saying the right words, but proving them in everything they do – people feel it. They believe it. They trust it. It’s like baking a delicious pie – every slice, every bite, every moment should carry the same flavour. That’s how a brand becomes not just the one people notice, but the one they crave. I’m an award-winning Head of Copy & Content and shortlisted Senior Brand Strategist with more than twenty years’ experience helping global B2C, B2B and charity brands – and the NHS – find their flavour and serve it consistently, everywhere it matters. A regular freelance partner to agencies like The Gate London and Unreal Digital Group, I’m equally at home working directly with brands like bp pulse and Future First. My work has sparked rebrands and repositionings that have stood the test of time – and campaigns that have won a host of awards. Most recently, a Marketing Society Excellence Award with The Gate London team for SMARTY Mobile (VodafoneThree). If you’re looking for strategy and storytelling baked into every slice of your brand and content, let’s talk. Email: natalie@brand-distinction.co.uk

Copywriter. Storyteller. Bookworm. Owned by a dog that looks like a sausage. Hello there, I’m Leesa. A copywriter and psychology nerd with a relentless fascination for how we think and relate. But let’s talk about you. You’re a busy business owner. You’re good at what you do. It’s the thing you do best. But there are all these other things you need to think about. Like keeping your website updated, SEO, email campaigns, sales pages, blogs, social media and thought leadership. And if only you had a content strategy that would market your business for you while you sleep. But you just don’t have the time, you don’t know where to start, and you’re not even sure what a content strategy is. I can help. I can help a lot. I’ll pull that jumble of thoughts out of your head and turn it into something clear and concise. Something that sounds like you, tells people what you do and highlights how good you are. Something that keeps working for you while you focus on other things. You’ve got enough to do, let me take care of your copy. I’m really good at it too because it’s the thing I do best.

I’m Janis Melville, the copywriter behind Goodwrite.ink a lifelong lover of words, ideas, and strategy.
 With over 30 years in marketing, media, and communications, I’ve worked with blue-chip brands, small businesses, and creative entrepreneurs who all share one goal: to be heard. I believe great writing is equal parts instinct and intelligence.
It’s not about shouting the loudest; it’s about saying the right thing in the right way, with clarity, purpose, and a touch of personality. At Goodwrite.ink, I combine human creativity with AI-enhanced precision to craft content that leads, not follows.
 Whether it’s a website, press release, or campaign, every word is chosen with intent to connect, to engage, and to earn attention. Let’s create something that roars softly but powerfully, words that make your brand impossible to ignore.

I create clear, consistent and compelling copy that converts for the likes of Green People, The Federation of Holistic Therapists, Cambridge Assessment International Education, The Story Massage Programme, Chichester Festival Theatre, West Dean College, Annie Haak Designs and ASDA. Helping wildlife, education, arts/culture and health/wellbeing organisations to flourish makes me tick. I also write words that reach and resonate with the clients of interior design, construction, IT support and hospitality/leisure SMEs. And my self-publishing services have enabled authors to achieve their bestseller dreams. As a word and bird nerd, nature is my muse. You'll often find me kicking back with the kingfishers. Want your business or book to fly? Get in touch!

After almost a decade of professional writing roles in sectors such as PR, news, e-commerce and travel, I launched as a freelance copywriter in 2020, and currently going into my 5th year of business! With SIXMOONS Copywriting & Content, I specialise in uplifting brands with glowing, personality-led copy and content. Get in touch if you can't find the right words, or if you simply want more time to get on with business while someone else does the writing stuff for you. Also, if you are a fellow copywriter - say hi! www.sixmoonscopywriting.com Insta - @sixmoons_cc Email - hello@sixmoonscopywriting.com LinkedIn - Corinne Homer