UK Copywriters Directory - Content marketing

Strategic copy. Smooth process. Friendly service. Effective outcomes. Hi. Thanks for checking out my profile. Let's get to it... There are two ways I can make your business goals more achievable: Copy done for you · Web copy, blog articles and emails to attract your ideal clients, build trust, increase sales and keep them coming back for more. · Tell me your vision for your business and I'll write strategic, personable and persuasive copy that supports your goals. · An easy, scheduled process that requires minimal input from you but still gives you full control. Copy Clinic · Strategic changes to one or all of your current website pages delivered in under a week. · No more endless tweaking or second-guessing yourself. · Just clear action steps on how and where to use your words for better search engine results, longer visits and better conversion rates. Whatever your budget, I’d love to hear about your business and where you need support with your copy. Send me an email or visit my website to book a productive virtual cuppa, where we'll dig straight into your copy needs. Let’s plant the seed words to make your business bloom.

Are you (or your client) looking to expand into Brazil, the largest market in Latin America? You won't go very far with English materials - the most optimistic research shows that only 13% of the population are fluent in it! The truth is, if you want to sell to Brazilians, you need to sound like one. And now you can. I create content and advertising copy in my native Brazilian Portuguese - and I translate it too - for the lifestyle, hospitality and technology sectors. If you're looking for a Braziliantly Creative solution, contact me!

I am a copywriter based in Plymouth specialising in fitness, travel/tourism, corporate comms and event management. I can help you to write and edit: ✍️ blog posts ✍️ press releases ✍️ magazine articles ✍️ product descriptions ✍️ web copy. When I'm not in the office, you can find me out on a run, lifting weights in the gym or gliding along one of the many waterways around Devon and Cornwall on my paddleboard (weather permitting! 🤞) During the summer I can also be found working in Event Control at several of the UK's biggest festivals (Download, Glastonbury, Isle of Wight, Beautiful Days). So, with me, you get a copywriter who walks the walk. Scroll on down to the portfolio section to see examples of my work, and if you like what you see, scroll back up to get in touch!

You’ve built a purposeful brand and are looking to expand beyond your country's borders. But when you try to communicate your mission and passion to international customers, the message gets lost. Avoiding the usual buzzwords and clichés is a challenge, and you have a feeling that the words and copy that sound so natural in your own language feel awkward, confusing or unnecessarily complicated in English. (As someone who also markets their services in Italian, I know how hard this is). I help ethical European brands expand globally with strategic, culturally fluent English copywriting. Using my cross-cultural insight, I rebuild your messaging and texts in an English voice that’s natural and on-brand, so your international clients recognise and connect with you. Many of the businesses I collaborate with communicate with English speakers all around the world rather than specific markets, including those who speak English as a second, third or even fourth language. This takes a different approach to writing copy for a specific English market. Yes, you can play with words. But you need to do it inclusively. I can help you: - Build a consistent, confident brand voice you can be proud of (ask about Brand Voice Strategy) - Give you quick, expert feedback on your English copy, along with three actionable wins you can implement straight away (ask for the Brand Voice Checkup) - Get found, nurture international prospects and convert browsers into customers through strategic, culturally appropriate English copy (ask for English Copy & Content) - Help Made in Italy brands win global love (ask for Italian-to-English Transcreation, including SEO translation) 🌿 1% of turnover to the planet Words matter. But not as much as nature. I donate 1% of my turnover to environmental charities.

Trusted by publishers, brands, creative agencies, galleries, arts organisations, artists, museums, and cultural centres. As a skilled wordsmith, I’ve worked on 3-word straplines, 300,000-word books, and many varied digital and print projects in between. My writing and editing work has helped win awards, funding, and major contracts, securing income for clients from £500 to £5 million. Whether you’re facing a blank page, half-started draft, or ‘needs a final look’ document, I’ll help get your project publish-ready. I can help with: • Books & digital publications • Collection catalogues • Exhibition panels & interactive content • Toolkits & resources • Events & festival programmes • Workshop publications • Research & interviews • Creative agency pitch decks • Bids & tender responses • Brand language & tone of voice • Web copy, blogs, articles • Case studies • Awards submissions • Conference scriptwriting • Artist statements • Proposals • Funding applications • Artist books • Self-published titles • Poetry & story collections • Experimental artist texts This isn’t just a list of things I say I can do; these are all projects I have actually worked on for clients. I'd love to hear about your project. Email me at pip.rowson@gmail.com

Copywriter/Storyteller/Brand Strategy Expert/Franchising Specialist Customer behaviour is changing faster than ever before, so why should you surprised when what worked in the past isn't cutting it any more? With AI content easily available to everyone, the bar has been raised for any brand which wants to stand out from the crowd. People need to see real human connection, real stories. Otherwise you're likely to end up being lost in the noise, or being confused with just another "bot" spouting how great your business is... just like everyone else. So, what can do you about it? Leave the mediocre to the AI. Hire a human for the quality. I can produce the creative and innovative copy that you need to promote your product or idea. It's not about using clever words, it's about using the right words. Words which create a genuine human connection which gets results. Feel free to get in touch, and we can have a free, no obligation chat about your project. I'm looking forward to hearing from you.

Do you need a new tone of voice or a brand refresh? Perhaps a video script, or your site rewritten. I'll be your guide. My USP: I'm an award-winning advertising copywriter and scriptwriter with 25 years of experience who has worked in B2B, consumer and healthcare. My training at the School of Communication Arts, and extensive writing background, means that I’m conceptual and strategic, and not simply a writer who fills in the blanks. I grasp the essence of each communications challenge quickly, and can help advise you on the best approach for your marketing strategy. How I can help: Whether you’re looking to launch or relaunch your brand, need a consistent tone of voice, a big communications idea with deliverables across multiple platforms, or simply a blog, an email campaign or a website refresh, I have the expertise to deliver copy that brings results. What I offer: My specialisms include advertising concepts, direct mail, press ads, posters, radio ads, social media, SEO content and online advertising. After interrogating the brief, I produce all types of written material, from banners and viral marketing, to TV, film and animation scripts, brochures, catalogues and flyers. Editorial services: If you’re looking for more straight-forward editorial assistance, I can proof-read and sub-edit your copy to help you optimise your content. Alternatively, I can write original copy from scratch or refresh your existing content. Committed to producing the best work, I check and double-check my copy every time. My approach: I’m equally happy working on my own; or in close collaboration with a creative director, art director or designer, as well as in larger, multi-disciplinary teams of software developers and project managers. I set high standards for myself and never compromise on quality. Working with me: When you work with me, you’ll discover I have the following skills: - conceptual thinking - commercial value add - both long and short copy - a flexible, versatile attitude - ability to build rapport quickly - quick learning capacity - a sense of fun A typical project begins by discussing the brief either face-to-face or over skype or zoom, email or by phone. We would then agree on deadlines and budget, any source content, and if appropriate, set milestones for delivery. I look forward to working with you. Still undecided? Here's what some happy clients of mine have to say: “Julia is a very talented scriptwriter. Her response to any brief is thoughtful, creative, highly structured, and presented with a clear and considered rationale. And it's always delivered bang on time. She has a flexible approach and is great in client-facing situations. She's able to produce beautifully crafted work. I would have no hesitation in recommending Julia to anyone in the creative industries whose first consideration is quality.” Kate Greenslade Video producer Freshly Made Films “Julia is a terrific writer and a brilliant addition to any team. She gets to grips with briefs at very short notice and can swiftly respond to deliver superbly crisp and clear copy that does the job perfectly. She's definitely that 'go-to' person when it comes to finding a fantastic freelance copywriter.” Katy Lindemann Digital Product & Experience Strategist “Julia's exactly what you want in a freelance writer. She's fast, efficient and writes fantastic copy. She's also good fun to work with and can turn her hand to just about anything you throw at her.” Ian Sweeney Freelance Creative Director “Julia is an excellent Copywriter. She takes our extremely vague briefs and turns them into absolutely perfect copy. She is by far the best Copywriter we have ever worked with.” James Percy Managing Director Verasseti & Dreamspace UX “Julia kicks ass. She knows how to write well, she knows what reads well, and she knows the business inside and out. I was brand spanking new to ad copywriting when I first started working with Julia and most of the stuff I now know that's worth knowing, I learned from her. She is clear headed and will give no quarter in defending the word, the flow, the meaning of the work – all without being precious about the end product. Julia is a real pleasure to work and collaborate with. If you want creative copy with the integrity of the finest pizza crust, you want Julia Howe.” Laura Rohde Senior Digital Copywriter Wunderman Look forward to working with you. Julia Howe www.ideasandwords.co.uk 07968 120202

Do you need "brilliant copy" or "excellent content"? Read on to see what my clients say about me and how I can help with original, intelligent and in-depth writing. However big your organisation, I’ll quickly get to grips with your brief, draw together fresh material as needed and produce distinctive copy that stands out. I can help you with thought leadership, articles, blogs, newsletters, emails, press releases, annual reports, sustainability reports, investor communications, web copy, proofreading and copy editing. About me: For many years I was a BBC senior journalist in online and radio, and before that I worked in professional services in executive pay. As a freelancer I’ve written reports and articles for UK and international organisations of all sizes. Client testimonials: Alexandra Dunley, head of marketing and communications at construction company Bouygues UK: "Kate is organised, responsive and ensures she fully understands your brief. She understood our tone of voice and produced some brilliant copy. The team were incredibly pleased with Kate’s work, meaning the project was quick and easy. We will definitely be working with Kate again. "Kate managed to interpret huge amounts of technical information and turn it into digestible text that was enjoyable to read and still showcased the magnitude of the project." Robin Winstanley, Sustainability and External Affairs Manager, Banks Group, regarding a report on the community benefits of Banks’ windfarm developments: "Kate is great to work with – a really excellent listener who quickly understands the key issues which are important to the brief. Importantly she is able to build trust and confidence with the key stakeholders involved which results in good relationships and the delivery of excellent content. "Kate met the goals with speed and to a high standard and was able to add an extra dimension to the content with her experience in relating complex - and often fairly dry - business jargon in a simple and relatable way. "In particular, I feel that Kate did a great job managing the relationships with the key contributors to the report. This is especially important to consider for our projects because the key outcomes for the business within this brief was to influence these relationships in a positive way."

A long time ago, I wrote films for a living, including Valiant, a film that grossed $60 million. I've over 15 years of experience solving gnarly content problems across a range of industries. If you're stuck in a hole you're not sure how to get out of, I can help. Equally, if you're a trick in search of a circus (a common B2B problem), I can definitely help. For the past 5 years: I've led content marketing initiatives for Hewlett Packard Inc (HP) and was responsible for the output of HP Studios, its in-house creative studio. This output consisted mainly of social posts, lead-gen emails, infographics and eBooks. Before that: I led content strategy at Accenture Interactive UK, Critical Mass and Razorfish Sapient Nitro. Content Marketing Clients HP - over 5 years Citi Bank - over several years Dunlop Tyres - over several years South Africa Tourism - over one month Morrisons - over two years Copywriting Clients & Experience Lead gen email campaigns | HP Inc | Written hundreds Webinars, eBooks and whitepapers | HP Inc | Created dozens Digital copy | Audi, CitiBank, NSPCC, IOC | Everything from rewriting whole sites to error message micro-copy. Whatever your challenge, big or small, please get in touch. I've been there, I promise :)

After 30 years of professional copywriting and senior communications management I've learnt a lot about what really works for different audiences and objectives. I have worked in the private, public and charity sectors and there's never been a dull moment! I love to hear what motivates and inspires people and, if anyone asks what I do, I say I'm a storyteller for businesses. I'm currently based in the picturesque town of Thrapston, near Kettering in Northamptonshire but I'm available for virtual work virtually anywhere. Please get in touch - I'd love to learn more about you.

Lost for words? Cat’s got your tongue That’s me, hello. I’m a Leicestershire-based creative and strategic copywriter ready to tell your story. I’ll help you find the right words and your unique voice to sell your products, promote your services and make an impact. Whether yours is a well-known brand or a start-up, I specialise in charity comms and creating tone of voice tailored to you. I inject your personality to every page and project, big or small, whether B2B or B2C. Save valuable time and hire me for: Branding: Tone of voice, slogans, personas, guidelines Strategy: Comms and content planning Digital: Landing pages, websites, emails, blogs, online ads Print: Brochures, newsletters, DM, press ads, posters, articles and point of sale Workshops, training and mentoring: For your whole team or individuals I’ll cover all things copywriting, blogging and tone of voice Drop me a line at writers@catcopycreative.co.uk or call me on 07989 596 985, I’ll be ready to listen and happy to help. Although I'm in the midlands I work with clients all over the world, so don't let distance come between us.